Blog: Andy MortonBrewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Andy Morton | 17 October 2017

Is this a case of if you can't beat them, buy them?

The Brewers Association is the official trade group of independent brewers in the US, and as such is often at loggerheads with 'Big Beer'. Yesterday, in a shock move, it announced it intends to buy the biggest of them all, Anheuser-Busch InBev, through a US$213bn crowdfunding drive.

Of course, the attempt is not to be taken seriously (the BA told industry publication Brewbound that it is a “tongue-in-cheek campaign”). Instead, the BA is using it as a way to drum up publicity for its recently-introduced independent craft brewer seal, which aims to differentiate “real” craft brewers from those owned by the likes of AB InBev and Molson Coors.

Nevertheless, the crowdfunding move seems to be gaining traction, though perhaps only because there is zero danger of backers having to make good on their pledges. As of publication, the total raised tops US$1.6m.

Just another $212.84bn to go.
 

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