Blog: Andy MortonBrewDog leashed? Not yet

Andy Morton | 3 September 2014

In the past year, BrewDog, the self-styled “punk” brewer from Scotland, has picked fights with the Portman Group, the English language and Vladimir Putin.

But in an interview with the London Times on Monday, the brewer's co-founder James Watt suggested he was ready to rein in his company's wilder impulses, in particular its naked contempt for mainstream lagers.

“We’ve more than made our point about our disdain for industrial beers and big breweries, and there’s only so long we can play that card,” Watt was reported as saying. 

But old habits die hard.

A press release this week on BrewDog's latest beer launch, a lager, quotes Watt as saying: “For years, global breweries have spent millions convincing the British public that lager is a beer style best served as fizzy, tasteless liquid cardboard propped up by snappy straplines, glamorous advertising or counterfeit stories of foreign provenance.”

Looks like BrewDog has not yet lost its bark.

Sectors: Beer & cider

BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

BLOG

I'll drink what I want, Stoli, but make it easy, yeah?

Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennia...

BLOG

Your company's homepage on just-drinks

Who do you work for? I ask, merely to draw your attention to just-drinks’ company pages....

BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

just-drinks homepage



Forgot your password?