Blog: Andy MortonBrewDog leashed? Not yet

Andy Morton | 3 September 2014

In the past year, BrewDog, the self-styled “punk” brewer from Scotland, has picked fights with the Portman Group, the English language and Vladimir Putin.

But in an interview with the London Times on Monday, the brewer's co-founder James Watt suggested he was ready to rein in his company's wilder impulses, in particular its naked contempt for mainstream lagers.

“We’ve more than made our point about our disdain for industrial beers and big breweries, and there’s only so long we can play that card,” Watt was reported as saying. 

But old habits die hard.

A press release this week on BrewDog's latest beer launch, a lager, quotes Watt as saying: “For years, global breweries have spent millions convincing the British public that lager is a beer style best served as fizzy, tasteless liquid cardboard propped up by snappy straplines, glamorous advertising or counterfeit stories of foreign provenance.”

Looks like BrewDog has not yet lost its bark.

Sectors: Beer & cider

ANALYSIS

The President-Elect Trump effect on alcohol, the draw of local spirits and the vital role of the IR director - The just-drinks Analyst

just-drinks is thrilled to welcome a new industry commentator to the fold. Until earlier this year, Ian Shackleton spent over 25 years as a beverages analyst with several major banks, including Credit...

BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?