Blog: Bowmore a smash hit in royal ship launch
Andy Morton | 4 July 2014
Part of a sainted tradition or a waste of a perfectly good whisky?
That was the question some may have been asking when Queen Elizabeth II launched the Royal Navy's newest vessel in Scotland earlier today (4 July). The Queen Elizabeth, the first of two ships named after the UK's reigning monarch, was christened on the banks of the River Forth with the ceremonial smashing of a bottle of alcohol. Except, because of the location, the usual Champagne was switched to a GBP33 (US$56) bottle of Bowmore, owned by Suntory subsidiary Morrison Bowmore.
The choice of dram was particularly apt, as the Queen's only visit thus far to a whisky distillery was to Bowmore's Islay home in 1980, something which Morrison Bowmore was keen to recall.
Distillery head Mike Keiller said: “We wouldn’t generally recommend smashing a bottle of Bowmore, but given our special relationship with Her Majesty, we were delighted to make an exception on this occasion.”
It's not the first time this year the UK's royals have been photographed near a whisky bottle. In May, the Duke and Duchess of Cambridge took their son George to Edrington's Glenturret distillery in Perthshire.
Paul Walsh just can't stay away from the drinks industry....
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
- Ten questions for Diageo - Analysis
- Have spirits companies forgotten the mainstream?
- How craft beer has shattered its US shackles
- Ashwagandha - The next functional drinks trend?
- New CEO sparks optimism at Coca-Cola - Analysis
- Moet Hennessy unaffected by LVMH Dior buy
- BrewDog moves into spirits with LoneWolf launch
- Portman Group heads to Tesco for new chief exec
- William Grant names Europe & NA Travel Retail head
- Johnnie Walker Bourbon Cask & Rye Finish - NPD
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Craft Beer: Coming of Age or Past Its Prime?
- Myanmar - ISA Country Report