Blog: Bowled over
Chris Brook-Carter | 1 October 2003
According to Tesco, which will be stocking the wine on its website, "producing wine is a fast growing trend among wine-loving celebrities." Amazingly it appears that buying the stuff is also a fast growing trend - Cliff Richard's wine brand is still Tesco's fastest ever seller.
I can remember finding Paul Newman's face staring back at me from a bottle of salad dressing rather an odd experience when I was a child. However, I suppose his Hollywood sex-symbol status was an ideal marketing tool for those aiming at the housewife market.
But quite who is persuaded to buy wine by the mugs of Shane Warne or Olivia Newton-John, let alone Botham and Willis is, I will admit, a mystery to me.
And if you were in any doubt about the nature of this whole project, I give you David Clements of Tesco.com, whose quote in the press release sums up this sorry affair.
"We were hit for six when we heard that Botham and Willis - once the scourge of the Aussies - had produced a range of Australian wines, but when we tried them we were bowled over."
On top of this, the owners have seen fit to abbreviate Botham Merrill Willis Wines to BMW - pure class.
Paul Walsh just can't stay away from the drinks industry....
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
- Ten questions for Diageo - Analysis
- Have spirits companies forgotten the mainstream?
- Does alcohol accelerate the onset of dementia?
- How craft beer has shattered its US shackles
- Ashwagandha - The next functional drinks trend?
- Moet Hennessy unaffected by LVMH Dior buy
- BrewDog moves into spirits with LoneWolf launch
- Distell acquires majority stake in Cruz Vodka
- Portman Group heads to Tesco for new chief exec
- William Grant names Europe & NA Travel Retail head
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Craft Beer: Coming of Age or Past Its Prime?
- Myanmar - ISA Country Report