Blog: Chris Brook-CarterBorn in the USAussie

Chris Brook-Carter | 18 October 2004

Just when you thought your job couldn’t get any harder…

Today in London, the Wine Institute of California outlined plans to increase awareness of the region’s wines in the UK market. The strategy is based on extensive research into UK consumers’ perceptions of Californian wine by Wine Intelligence, the Institute said.

When Wine Intelligence asked consumers what brands they thought of when the word ‘California’ is mentioned, the usual suspects showed their faces – Gallo, Blossom Hill, you know the drill. An eyebrow ought to be raised, however to the appearance of one brand on the list: Jacob’s Creek.

Those pesky Australians get everywhere, don’t they?


BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

BLOG

Are you a beer geek? Take the Brewdog quiz and find out

Brewdog, the Scottish craft brewer, likes to claim its drinkers are some of the most knowledgeable around....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

just-drinks homepage



Forgot your password?