Blog: Bloomberg's New York political hari-kari explained
James Wilmore | 15 October 2012
New York City's Mayor Michael Bloomberg clearly cares little for popularity. His plan to ban large high-sugar soft drinks from the city's stores and restaurants has been vilified by many. In the latest twist, the proposal is even facing a legal challenge.
But, although it may seem an act of political hari-kari, it appears to matter little to Bloomberg. For readers not familiar with the political workings of the Big Apple, under the city's current rules a mayor can only serve for a maximum of three terms. And, you guessed it, Bloomberg is in his third term, due to end next year. It's all about the "legacy" now.
Moreover, as reportedly the tenth richest person in the US, with a net worth of US$25bn, Bloomberg needn't worry about finding another job after he exits the role of mayor.
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....
- Why sports drinks fail to ride the Olympic wave
- Experienced hands hold firm at CCEP - Analysis
- What do US wholesalers think of spirits trends?
- It isn't just men who like beer - Comment
- How the craft economy is loosening alcohol laws
- Diageo merges US, Canada spirits units
- Luxury and e-commerce a "natural fit" - Diageo
- "We're not complacent about Brexit" - Diageo
- Johnnie Walker's Bourbon bent "coincidental"
- Diageo's Johnnie Walker set for festive push in TR
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends