Blog: Blend it like Ballantine's? Pernod offers travellers interactive 'experience'

James Wilmore | 2 January 2015

The Ballantines Blending Experience at Charles De Gaulle airport

The Ballantines Blending Experience at Charles De Gaulle airport

With Travel Retail becoming increasingly important to drinks firms it's no surprise that the means to attract consumers are becoming more sophisticated. 

Enter stage left, the latest wheeze from Pernod Ricard around its Ballantine's blended Scotch whisky brand. At Paris' Charles De Gaulle airport, the company is giving travellers the chance to assume the role of master blender as part of an "interactive blending experience". During the "experience" punters also get to taste a dram. 

Charles De Gaulle appears to be a particular hotbed in Europe for alcohol companies, with Moët Hennessy having opened its own bespoke store at the airport last October

The 'Ballantine’s Blending Experience' pop-up runs until 19 January at Charles De Gaulle before rolling out across Aelia stores in Charles de Gaulle Terminal 2 S4 next month and Warsaw Chopin Airport in March.

 

Sectors: Spirits, Wine

Companies: Ballantine’s, Pernod Ricard

ANALYSIS

Remy Cointreau nine months fiscal-2018 - results data

In January, Remy Cointreau updated the market on its sales in the first nine months of fiscal-2018. On an organic basis, the group's top-line in the nine months to the end of December was up by 5.5%, ...

BLOG

Feeling Blue on Monday? Help is at hand

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...



Forgot your password?