Blog: Chris MercerBidders alert for Rémy Cointreau Champagne sale

Chris Mercer | 15 November 2010

Rémy Cointreau's announcement that it may sell its Champagne business will doubtless have pricked a few ears in the drinks sector.

It's not every day that established brands such as Piper-Heidsieck and Charles Heidsieck come around. Potential suitors are bound to watch Rémy Cointreau very closely following its statement today.

The group could not be reached for further comment on its strategic thinking, so we are left to speculate on the motives for a sale. Rémy's Champagne sales suffered more than most in the first half of 2009, falling by 42% in value, and sales have not recovered to anything near the pre-crisis mark so far in 2010.

That said, Champagne is one of the most cyclical of drinks categories and its long-term prospects remain bright. Rémy's portfolio is limited and a sale could represent a big bet on China's Cognac market. We watch with interest...

 


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