Blog: Andy MortonBeer drinkers come out ahead of the curve

Andy Morton | 3 September 2012

Glass shape determines a drinker

Glass shape determines a drinker's speed, a study has shown

People drink beer twice as fast from curved glasses than straight ones, new research has shown. 

The Bristol University study, which brought 160 subjects in for a drinking session, said the reason was probably down to difficulties in judging the halfway point of a curved glass. There was no difference in drinking speeds for non-alcoholic beverages.

The full results of the study can be found found here




Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

just-drinks homepage

Forgot your password?