Blog: Olly WehringBeam Inc - Hey, fellas, I have an idea

Olly Wehring | 3 May 2013

 

Did anyone else find it curious yesterday to see volumes of Maker's Mark soar in Beam Inc's first quarter? After all, a 44% leap in quarterly volumes year-on-year positively jumped off the page.

My eyebrows rose even higher when Beam CEO Matt Shattock conceded that the brands performance in the three months to the end of March was related to the company's announcement – and then the subsequent climbdown – that it was reducing the Bourbon's abv.

Maybe, if Beam makes this move every quarter – perhaps with a different brand each time – it would prevent the “cycling tough comps” line from having to be resorted to.

 


BLOG

Indra Nooyi - a bare-footed hippie maybe, but don't call her company Pepsi

I'd imagine the term "hippie" is rarely used in a positive way in business circles. ...

BLOG

The man with the golden lager - is Bond still working for Heineken?

It has been about two years since Heineken sponsored the 23rd James Bond movie, Skyfall. Remember when the brewer scored a huge marketing coup by arranging a scene in which the British super spy takes...

BLOG

Bowmore a smash hit in royal ship launch

Part of a sainted tradition or a waste of a perfectly good whisky? That was the question some may have been asking when Queen Elizabeth II launched the Royal Navy's newest vessel in Scotland today (4 ...

BLOG

Baijiu on the BBC - just-drinks speaks

Insomniac radio listeners may have heard me on the BBC World Service this morning, discussing the launch of baijiu in the US....

just-drinks homepage



Forgot your password?