Blog: Beam bigs up Courvoisier, Napoleon links
James Wilmore | 19 February 2013
The links between Napoleon Bonaparte and Beam-owned Cognac brand Courvoisier may be questioned by some, but this hasn't stopped the company launching a limited-edition of the brand for travel retail.
First unveiled in October, Courvoisier Le Voyage de Napoleon will officially hit the shelves at the World Duty Free store exclusively at London Heathrow's Terminal 5 from tomorrow (20 February). It will roll-out across the rest of Europe from April.
Apparently, Napoleon looked for only one quality in his generals: to be lucky. You can discover other such historical nuggets in this official Courvoisier video below:
Would the thought of working in a morgue stop you from drink driving? ...
You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...
The drinks industry could do more to benefit from new technology. ...
The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....
- Paddy Irish whiskey - The Facts
- A-B InBev and its SABMiller divestments - Focus
- SABMiller in Cent'l & E Europe - What is for sale?
- Is the wine industry confusing its consumers?
- Where does AB InBev see the future of beer?
- Pernod Ricard to widen Our/Vodka sales reach
- Leonardo DiCaprio joins Runa drinks board
- Remy Cointreau names new Travel Retail exec
- Pernod in talks to sell Paddy whiskey to Sazerac
- US wholesalers point to Absolut decline - report
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Spirits Market in the US
- Carbonates in India