Blog: Beam bigs up Courvoisier, Napoleon links

James Wilmore | 19 February 2013

The links between Napoleon Bonaparte and Beam-owned Cognac brand Courvoisier may be questioned by some, but this hasn't stopped the company launching a limited-edition of the brand for travel retail.

First unveiled in OctoberCourvoisier Le Voyage de Napoleon will officially hit the shelves at the World Duty Free store exclusively at London Heathrow's Terminal 5 from tomorrow (20 February). It will roll-out across the rest of Europe from April.

Apparently, Napoleon looked for only one quality in his generals: to be lucky. You can discover other such historical nuggets in this official Courvoisier video below:  

 


BLOG

What is Heineken hiding up its sleeve in Australia?

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....

BLOG

Anheuser-Busch InBev's craft brewers turn hermits in their own kingdoms

It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...

BLOG

Under the influencers - regulators crack down on sponsored social media

Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....

BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

just-drinks homepage



Forgot your password?