Blog: Barr/Britvic deal - in the can?
James Wilmore | 31 October 2012
What's delaying AG Barr and Britvic cracking open the (non-alcoholic) fizzy stuff and announcing formally they will join together in corporate matrimony?
The two groups revealed today they have been granted a second extension to continue their talks over a tie-up.
According to a previous report, the final detail choking up the deal was deciding on a name for the merged company. 'Barr Britvic' and 'Britvic Barr' are the two suggested candidates. But surely such a relatively trivial issue is not still delaying them?
A source close to the situation pooh-poohed this idea. "It's a simple fact that these things just take time," the insider told me. They also flagged that when the initial announcement was made this was at a "very early stage" and the talks have gone from "preliminary" to "advanced".
One analyst thinks it could be the "conservative" and "pragmatic nature" of Barr's board, set against Britvic's slightly sticky situation. This seems a more likely reason.
The Times' leisure and drinks correspondent, Dominic Walsh suggests the deal is nearly there and "all over Barr the shouting".
Only another month, or less, to wait.
Follow me on Twitter @jamescwilmore
Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....
Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...
Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...
just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...
- Whatever happened to binge Britain? - comment
- The dangers of squaring up to your competitor
- The US beer market - A level playing field for all
- Remy Cointreau's Q2 and H1 - preview
- How to turn a domestic spirit into a global brand
- Sidney Frank CEO to head Clooney's import co
- Diageo sells off United Spirits' Bouvet Ladubay
- Captain Morgan distillation trial queried by USVI
- Irish whiskey brands could fail without bulk
- Sazerac sues Brown-Forman over Tennessee Fire
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market to 2019 - Market Size, Development, and Forecasts