Blog: Olly WehringBarmy army prompts end of sports sponsorship?

Olly Wehring | 6 August 2009

The start of the fourth Ashes test tomorrow (7 August) up in the north of England has got sports fans here in the UK really quite excited.

The biennial, best-of-five, five-day cricket tournament against Australia travels around the country, having already visited Cardiff, London and Birmingham. Next stop: Leeds.

The last game, however, held last week at Edgbaston in Birmingham, hit the headlines here for the lively - some say raucous - behaviour of the spectators.

Take a look here, then, for the slant the media here has had on the situation.

It's quite clear from the footage that alcohol had been consumed, but what is strange is that, when I went with Coca-Cola GB to see the second test at Lord's in London, the atmosphere was one of almost reverence. And we'd been drinking, too.

So, banning alcohol sponsorship in sport? Is that not a bit... draconian?


BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

just-drinks homepage



Forgot your password?