Blog: Baijiu on the BBC - just-drinks speaks
Olly Wehring | 4 July 2014
Insomniac radio listeners may have heard me on the BBC World Service this morning, discussing the launch of baijiu in the US.
For the sound-sleepers among you, you can listen back here. Jump to 45 minutes to hear me wax lyrical about the Chinese white spirit.
No-one's going to blow my trumpet for me, are they?
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- Today's Market Trends - Scotch Whisky II
- Key Brands Performance - Scotch Whisky IV
- Tomorrow's Market Trends - Scotch Whisky III
- Category Innovations - Scotch Whisky VII
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- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
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