Blog: Olly WehringBacardi, Brown-Forman set to wed?

Olly Wehring | 20 April 2009

Bacardi and Brown-Forman are the latest two drinks firms to find the media's M&A spotlight upon them, following a story in last weekend's Sunday Telegraph newspaper.

just-drinks understands from a source familiar with the situation that contact has been made on a potential tie-up.

However, it is also understood that the process is not expected to move that quickly and that, should any deal eventually emerge, it is not considered likely this year.

Strategically, a deal between the two makes sense on paper. Both are medium-sized fish in a pond that contains the heavyweight giants Pernod Ricard and Diageo.

Bacardi and Brown-Forman already have a distribution tie-up in the UK named Bacardi Brown-Forman Brands.

John Wakely, an independent industry analyst with The Angels Share and an ex-investment banker, said he was sceptical about a merger in the near future.

Speaking to delegates at today's World Whiskies Conference in London, Wakely said that, while Brown-Forman may complete due diligence on Bacardi, it remains unclear whether all of Brown-Forman's controlling family want a deal.


BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

just-drinks homepage



Forgot your password?