Blog: Andy MortonAt Coca-Cola Co, it's not just the head count that's getting smaller

Andy Morton | 29 January 2015

The Coca-Cola Co is in the middle of a major restructuring plan, affecting jobs around the world. The company is also downsizing its packaging.

This week, Coca-Cola Canada confirmed it is dropping its 591ml bottles in favour of the 15% smaller 500ml. The unit is also launching a 310ml can format that, while not new to the Coca-Cola global system, is one of the less common sizes.

You can expect to see a lot more of the 310ml, as Coca-Cola regions around the world embrace the new “small is beautiful” ethos. This not only shows that management is tackling obesity concerns and cutting calories from its range, it also means better margins and a fatter bottom line, for Coca-Cola at least.

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

NEWS

Dry Soda Co rolls out Cranberry and Ginger celebration bottles to US

Seattle-based soft drinks firm Dry Soda Co has released two limited edition sparkling sodas, which are packaged in Champagne-style bottles. ...

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

just-drinks homepage



Forgot your password?