Blog: Are we in for a tweet? Budweiser takes to Twitter

James Wilmore | 28 January 2013

Anheuser-Busch InBev has finally decided to embrace that new-fangled website known as Twitter. 

We've been scratching our heads here for a while over the brewer's lack of activity on the social media site. One official account - ABInBevPR has yet to speak to the world, while another, ABInBevNews, has only attracted 259 followers in its five-month existence. 

Compare this to Heineken's 55,000-odd followers

But now, Budweiser has its own official account, which went live yesterday. It all ties in with the brewer's promotional activity around this weekend's Super Bowl.

However, this morning's press release trumpeting the Twitter account gives a clue to A-B InBev's reticence, explaining that Twitter has now introduced an age verification tool.

Although, I appeared to be able to follow the feed without confirming my age.

Perhaps they just knew?

Follow me on Twitter @jamescwilmore


BLOG

The brutal truth behind India's temperance movement

Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...

BLOG

How to test Heineken's sense of humour

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....

BLOG

Which spirits category is the next big thing?

Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....

BLOG

Aperol Spritz - Just the one. A large one?

I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....

just-drinks homepage



Forgot your password?