Blog: Are we in for a tweet? Budweiser takes to Twitter
James Wilmore | 28 January 2013
Anheuser-Busch InBev has finally decided to embrace that new-fangled website known as Twitter.
We've been scratching our heads here for a while over the brewer's lack of activity on the social media site. One official account - ABInBevPR has yet to speak to the world, while another, ABInBevNews, has only attracted 259 followers in its five-month existence.
Compare this to Heineken's 55,000-odd followers.
But now, Budweiser has its own official account, which went live yesterday. It all ties in with the brewer's promotional activity around this weekend's Super Bowl.
However, this morning's press release trumpeting the Twitter account gives a clue to A-B InBev's reticence, explaining that Twitter has now introduced an age verification tool.
Although, I appeared to be able to follow the feed without confirming my age.
Perhaps they just knew?
Follow me on Twitter @jamescwilmore
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Diageo NA head on Trump, Millennials, Bourbon
- Has Millennial-mania drowned out elder consumers?
- Interview - Loch Lomond GTR head Andre de Almeida
- Trump, local spirits and the IR role - The Analyst
- Absolut and Smirnoff's conflicting Millennial view
- Beam Suntory opens global headquarters in Chicago
- Diageo wine assets integration head to leave TWE
- Absolut not "sufficiently focussed" on Millennials
- Molson Coors names UK & Ireland managing director
- TWE renames Blossom Hill fruit wine range