Blog: Chris MercerAn iconic drinks blog

Chris Mercer | 11 October 2011

Here is an iconic drinks blog written in iconic times by a member of an iconic team of drinks journalists. If there's one thing you need to remember, it's that what you're reading is iconic.

Or is it? I think you know the answer. Since when does everything the drinks industry does have to be considered iconic, or, to quote the dictionary definition, something "worthy of veneration"?

Perhaps it is just me, or perhaps things really are getting worse. So many people overuse the term that it feels a little harsh picking out individual examples.

But, to illustrate the point here's some recent examples from my inbox: the gold and green colours on Cobra beer were this week described as iconic (that's the colours 'gold' and 'green'); Constellation Brands last week described Ruffino wine as iconic; while Diageo has recently "scoured the globe" to search for the city with the most iconic nightlife.

What does any of this mean? I can't tell you, but I can tell you that it's all becoming too much. I'm overwhelmed with iconic emotions and my ability to venerate is wearing thin. So, please, stop it.


BLOG

Starbucks jumps on gin bandwagon

Starbucks has become the latest company to tap into the gin craze, with the launch of Starbucks Reserve Gin Barrel-Aged Cold Brew....

BLOG

Feeling Blue on Monday? Help is at hand

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...



Forgot your password?