Blog: America's love affair with soda - dead? Or can the romance be revived?

James Wilmore | 29 April 2014

As the big beasts of the soft drinks world, Coca-Cola and PepsiCo, both face challenging times it has led to the question 'Is American's love affair with soda over?' 

Here, the website Health Science Degree Guide, offers an infographic on the history of the category in the US and some current stats: 



Sectors: Soft drinks


The Keurig Kold - what's under the hood?

Want to know how The Coca-Cola Co-backed Keurig Kold - released in the US yesterday - works?...


Britvic completes Brazilian EBBA deal

UK-headquartered Britvic has completed the purchase of Brazilian soft drinks producer Empresa Brasileira de Bebidas e Alimentos (EBBA). ...


AB InBev's Brito might not recognise a hop, but he knows a good deal

While analysts mull the numbers of Anheuser-Busch InBev's impending offer for SABMiller, there's a timely reminder in The Times newspaper this week that the proposed deal may yet fall victim to other ...


Amcor, Sidel get liquid packaging JV green light

Amcor Group and Sidel have received approval from the European Commission for their liquid packaging technology joint-venture....


And, then he goes and spoils it all by saying something stupid like “I'm thinking of buying SABMiller”

Part of my lot on just-drinks is to nail down senior executives within our industry – the more senior the better. I've enjoyed interviewing many of the CEOs within our ranks, but one that I have never...


A good book and a glass of wine - Keeping marketing simple

Sometimes, it's the simple things in life that are the most satisfying. Like a good book and a decent glass of wine......

just-drinks homepage

Forgot your password?