Blog: All aboard the Aperol bus

Lucy Britner | 14 May 2015

Commuting in London, like pretty much any capital city, is a drag. It’s overcrowded, sweaty and rarely goes to plan.

In fact, it’s enough to turn a person to drink.

It's welcome news, then, that Campari's Italian brand, Aperol, has decided the twain shall meet, with a mystery 5pm bus marketing ruse. Route 321 (named after the ratio of prosecco, Aperol and soda in an Aperol Spritz) will call at a secret destination furnished with a ‘celebrity DJ’ – and yes, there will be a supply of Aperol Spritz.

This sounds like something you might find written on a toilet wall, but: If you fancy a mystery ride, email 5pmAdventure@WCommunications.co.uk with your name and phone number.

The Spritz campaign has been a roaring success for Aperol and it looks like they’ll be using a bus to drive sales this year.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Campari

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