Blog: Olly WehringAlcohol advertising on the internet

Olly Wehring | 18 June 2009

France's Senate has at last seen sense and decided to overturn a bizarre attempt to ban alcohol publicity on the internet.

French Senators this week voted to amend France's Loi Evin, which has governed alcohol publicity since 1991, to include the internet.

The move should mark the endgame in what has been nearly 18 months of limbo for wine, beer and spirits firms operating in France.

In February 2008, the National Association for the Prevention of Alcoholism and Addiction won a court battle against Heineken, arguing that its online publicity was illegal. France's Loi Evin makes no mention of the internet, therefore internet publicity is not legal, argued the campaign group.

A Paris court judge agreed, sparking a bizarre chapter in the history of alcohol in France.

Chris M.


BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

BLOG

Are you a beer geek? Take the Brewdog quiz and find out

Brewdog, the Scottish craft brewer, likes to claim its drinkers are some of the most knowledgeable around....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

just-drinks homepage



Forgot your password?