Blog: Chris Brook-CarterAlco-ice-pops turn up the heat

Chris Brook-Carter | 20 December 2004

Companies looking to introduce new innovation to the drinks industry have certainly got their work cut out for themselves. People fear change at the best of times, and with the heavy air of Big Brother watching over the industry in the form of the authorities, times are tougher than ever for innovators.

The New York Daily News reported this weekend that a company hoping to sell alcoholic frozen ice pops has had its nails trimmed. The State Liquor Authority in New York has refused to give its approval to Integrated Beverage Group’s ice pops, known as Freaky Ice, and a state judge has supported the refusal.

The ice pops, which carry a 4.8% alcohol content, have been deemed too similar to non-alcoholic ice pops and their adults-only labelling was too small.

Never give up, people – there must be a way we can stick it to the man.


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