Blog: Lucy BritnerAG Barr launches Funkin innovation search

Lucy Britner | 5 July 2017

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'.

The bartender competition, which launched this week, sees the winner join Funkin on a part-time, freelance basis for one year - a prize the firm said is worth around GBP6,000 (US$7,760). The successful candidate will have a hand in new product development at the company.

Entrants will not only be judged on whether their cocktails are innovative but also on whether they are easy to replicate and sellable. The final will take place during London Cocktail Week (2-8 October).

“In true Funkin fashion we move quickly to get products to market, so this year the winner will also have his or her cockatil served at the Funkin stand during London Cocktail Week following the competition," said the unit's MD Andrew King. "This is a great opportunity for the winner to receive immediate exposure and involve consumers in the competition."

AG Barr acquired Funkin in a deal worth GBP21m in 2015.

Sectors: Spirits, The on-trade

BLOG

Starbucks jumps on gin bandwagon

Starbucks has become the latest company to tap into the gin craze, with the launch of Starbucks Reserve Gin Barrel-Aged Cold Brew....

ANALYSIS

Pernod Ricard Q3 & year-to-date fiscal-2018 sales performance - results data

In mid-April, Pernod Ricard reported its sales results for the third quarter and first nine months of its fiscal-2018. A 9% rise in sales from the three months to the end of March helped the top-line ...

BLOG

Feeling Blue on Monday? Help is at hand

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

NEWS

Halewood Wines & Spirits' Aber Falls Welsh Dry Gin - Product Launch

Halewood Wines & Spirits has launched a gin from its Welsh distillery, Aber Falls....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...



Forgot your password?