Blog: Andy MortonAB InBev's Brito might not recognise a hop, but he knows a good deal

Andy Morton | 29 September 2015

While analysts mull the numbers of Anheuser-Busch InBev's impending offer for SABMiller, there's a timely reminder in The Times newspaper this week that the proposed deal may yet fall victim to other vagaries.

There is, says the newspaper's business editor Ian King, a huge difference in corporate culture between the two firms. While SABMiller's management are passionate about beer (King uses the “late, great” former CEO of SABMiller, Graham Mackay, as an example), A-B InBev's head Carlos Brito is unlikely to “recognise a hop if he stepped on one”.

King's inference is clear - AB InBev consists of pen-pushers interested only in the bottom line, and how much can be squeezed out of it.

Whether that difference in outlook will derail a deal others in the industry have said is almost definitely going to happen remains to be seen. King hopes it will - but in business the numbers always seem to win out.

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

just-drinks homepage



Forgot your password?