Blog: Chris MercerA Wild Turkey Night

Chris Mercer | 30 June 2011

I spent yesterday evening in the company of 77-year-old Wild Turkey master distiller Jimmy Russell.

It's an old phrase, but it seems wholly appropriate to say that what Jimmy Russell doesn't know about Bourbon, isn't worth knowing. I met him last night in the Skylon bar and restaurant over some of the new Wild Turkey 81, Wild Turkey Rye whiskey and a couple of mint juleps.

One of the most interesting things was hearing about the Bourbon sector has shrunk down the years. When Russell started, there were close to 30 Bourbon companies and nigh-on 50 distilleries. Now, though, there are only six companies and nine distilleries.

Compared to Scotch, Bourbon is tiny. Yet, more and more people want a piece of it - as Gruppo Campari showed by snatching Wild Turkey from Pernod Ricard a couple of years ago.

Our evening was made more amusing by watching Russell, at the end of night, trying to persuade a team of Diageo employees (randomly, on the next table) to appreciate the finer aspects of Wild Turkey. Once a charmer, always a charmer, it seems.

Of course, it's ok for Diageo employees to drink any Bourbon that they choose. It's one of the few categories in which Diageo is not present....Yet.


BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

BLOG

Are you a beer geek? Take the Brewdog quiz and find out

Brewdog, the Scottish craft brewer, likes to claim its drinkers are some of the most knowledgeable around....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

just-drinks homepage



Forgot your password?