Blog: A rare old time at the LIWF
Andy Morton | 25 May 2012
Another year, another wine fair. Isn't that what you're supposed to say? Except this was my first LIWF, and there's no jaundiced-eyed view here - I had a rare old time.
My colleague Chris Mercer wrote a far more involved summary of the show, which you can read here, discussing whether it is still worth holding. But for this first-timer, an annual get together where you meet face-to-face with people that more often than not you only speak to on the phone, or through a keyboard, is surely worth keeping.
Plus, it's a lot of fun, something that was abundantly clear yesterday afternoon as chucking-out time approached and everyone unloosened collars and ties.
Old-school journalists used the euphemism “tired and emotional”, by the end there were a few visitors doggedly pinballing from stand to stand. One happy chap even presented the just-drinks booth with a fine bottle of Riesling. Meanwhile, the press tent was under attack from someone who kept evading staff to scoff the area's free biscuits.
The wine fair, though, is much more than a chance to steal snacks from hard-working journalists. As Chris points out in his article, it offers the opportunity for the wine industry to learn from each other. The seminars and masterclasses can give back so much, and where else can you sample wine from India or Greece or other new emerging wine markets?
My only disappointment was I didn't get a chance to wander the floor as much as I had hoped, which is the great treat of shows like LIWF. So don't call time on it yet - I want to go back next year.
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
- Five ways small brands can beat big players
- Pernod Ricard Q1 2017 results by region, brand
- Interview, Bulldog Gin CEO Anshuman Vohra, Pt II
- Interview, Bulldog Gin founder Anshuman Vohra
- Heineken's Q3 2016 results - Preview
- Stumbling UK Pound prompts Conviviality price hike
- Bacardi rolls out new Oakheart rum packs to US
- Edrington’s The Macallan 40 Year Old - NPD
- Seedlip eyes global growth with export deal
- Beam Suntory workers end Jim Beam strike
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global RTD insights - market forecasts, product innovation and consumer trends