Blog: A meaty Malbec? Pernod Ricard uncorks Graffigna 'London Steak Awards'

James Wilmore | 6 March 2015

Winner of the London Steak Awards will be announced in May

Winner of the London Steak Awards will be announced in May

Perhaps because it's a Friday and I'm a bit hungry, but Pernod Ricard's idea to launch a 'London Steak Awards' backed by its Argentinian wine brand Graffigna seems like clever marketing. 

The company is asking the city's carnivores to nominate their favourite steak restaurants, via Facebook and the hashtag #meatymalbec. A panel of judges (can I be one?) will then visit four short-listed eateries, with the winner announced on 18 May. 

A quick glance at Twitter shows that people have already been voicing their opinion on who should win. After all, everyone has an opinion on food, don't they? Meanwhile, Graffigna gets a nice little plug with every tweet. 

For the record, Hawksmoor's Covent Garden outlet gets my vote. 

 

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

NEWS

Treasury Wines Estates unveils Chill Check labels on new Matua wines

Treasury Wines Estates' latest Matua wines feature a temperature-sensitive label that indicates when the wine is cold enough to drink....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

just-drinks homepage



Forgot your password?