Blog: A Kentucky whiskey that's not a Bourbon? Only in America...
Andy Morton | 20 March 2014
Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category. (For a full run down of the unseemly, yet wholly enjoyable, affair, read just-drinks' managing editor's take here).
What spiked my interest, though, was Brown-Forman revealing how it handles its Early Times whiskey brand across its markets.
Now this is complicated, so please bear with me.
Diageo had claimed to be “defending the honour” of the rival Early Times because it is aged in used casks, something which Brown-Forman had previously said was a mark of inferior quality in the Bourbon and Tennessee whiskey categories.
But, in an interview with just-drinks, a Brown-Forman spokesperson said Early Times, despite being made in Kentucky, is not actually a Bourbon. Well, not in the US at least. The version of Early Times that is produced for its domestic market is aged in used casks and, hence, is known as an American whiskey. However, for its other major market, Japan, it is aged in new casks, and IS a Bourbon.
Still with me?
Any suggestion that Early Times is a Bourbon is, as the spokesperson made clear, erroneous. Unless you are in Japan: Then it's most definitely a Bourbon.
Talk about joined-up marketing.
In the latest of his consumer trends articles, Ben Cooper highlights the potential still on offer for drinks companies from the Baby Boomers out there....
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
Earlier today, Pernod Ricard reported a 7% rise in sales in the six months to the end of December. Here's a look at the performance of the company's major spirits, wine and Champagne brands in the yea...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
Pernod Ricard has upped its focus on the US spirits market, through a "simplification" of its regional structure in the Americas, and has readied a raft of executive switches that sees several changes...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
- Pernod Ricard 's first-half results - Preview
- Carlsberg's Q4 & full-year results - Preview
- Pernod Ricard's H1 performance by region - Focus
- Carlsberg's full-year performance by region
- Heineken's FY performance by region - Focus
- Asahi Group lines up Grolsch, Meantime, Peroni buy
- Diageo completes wine category exit in US
- Beam Suntory targets Kenya with Edrington/FIX
- SABMiller's Europe chief to join Britvic board
- Asahi Group to buy Grolsch, Peroni from SABMiller