Blog: Lucy BritnerA good book and a glass of wine - Keeping marketing simple

Lucy Britner | 24 September 2015

Sometimes, it's the simple things in life that are the most satisfying. Like a good book and a decent glass of wine...

And, sometimes it's the simplest of marketing initiatives that are the most effective - like the latest initiative from book publisher Harlequin. The company has teamed up with California's Vintage Wine Estates to launch three wines. Vintages by Harlequin features a Chardonnay, a Cabernet Sauvignon and a red blend for US$14.95 each.

The idea of a publisher launching a wine might seem a bit weird but take a look at where they are selling it - exclusively on Amazon.com. You could pick one up at the same time as you buy your next book, perhaps?

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

just-drinks homepage



Forgot your password?