Blog: Lucy BritnerA good book and a glass of wine - Keeping marketing simple

Lucy Britner | 24 September 2015

Sometimes, it's the simple things in life that are the most satisfying. Like a good book and a decent glass of wine...

And, sometimes it's the simplest of marketing initiatives that are the most effective - like the latest initiative from book publisher Harlequin. The company has teamed up with California's Vintage Wine Estates to launch three wines. Vintages by Harlequin features a Chardonnay, a Cabernet Sauvignon and a red blend for US$14.95 each.

The idea of a publisher launching a wine might seem a bit weird but take a look at where they are selling it - exclusively on Amazon.com. You could pick one up at the same time as you buy your next book, perhaps?

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

BLOG

Are you a beer geek? Take the Brewdog quiz and find out

Brewdog, the Scottish craft brewer, likes to claim its drinkers are some of the most knowledgeable around....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

just-drinks homepage



Forgot your password?