Blog: 1936 and all that
Chris Brook-Carter | 10 September 2003
You would think, given the subject matter, that the owner Alessandro Lunardelli should also be investigated, to make sure he has a full set of marbles. But apparently the wines have been a "great marketing success".
Perhaps given the press interest they have generated (I have spotted reports from the US to Taiwan) I should not be surprised.
Though I am at pains to add to any "success", these labels really do have to be seen to be believed. So to view the labels go to http://www.vinilunardelli.it/ and look for the historical range.
By the way, a colleague and I were discussing this morning how strange it was that the Hitler label should have provoked so much indignation while its sister wine, the attractively labelled Stalin brand should have passed by almost unmentioned. Stalin was a mass murderer on equal scale to Hitler, recognised as just as brutal and evil, yet his image never generates the offence his German counterpart does.
It seems even 250-year-old Cognac houses want to be like Google these days....
It's not even available on pre-order yet, but Apple's latest piece of kit has already got a breathalyser app....
just-drinks is now closed for the Easter weekend....
Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...
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