Advertising Feature

Sweetness with no aftertaste to conceal.

One of the challenges of creating reduced-calorie products is including masking ingredients to camouflage the bitterness associated with alternative sweeteners. But there’s a stevia sweetener that eliminates the bitterness, transforming bittersweet into better sweet.

TASTEVA® Stevia Sweetener is the stevia sweetener that delivers a clean, sweet taste with no bitter aftertaste, even at higher usage levels. Produced from the leaves of the stevia plant through a proprietary process, TASTEVA® Stevia Sweetener delivers a better-tasting, natural solution that’s suitable for use in sugar-free, no-sugar-added and reduced-sugar beverages and foods.

  • Reduce sugar without reducing consumer liking.
  • Cut calories without compromising on taste.
  • Formulate the natural products your customers demand.

TASTEVA® Stevia Sweetener has a superior taste profile over Reb A 97 and other stevia products

  • TASTEVA® minimises the bitter aftertaste of stevia that 80% of the population can taste.
  • Eliminates the need to use masking ingredients in reduced-sugar formulations.
  • In a consumer test, a 50% sugar-reduced tea drink sweetened with TASTEVA® achieved equal liking scores compared to the full-sugar product.*
  • Over 80% of people who tried TASTEVA® in a strawberry-flavoured drink preferred it over ordinary stevia sweeteners.**

TASTEVA® Stevia Sweetener is both natural and versatile.

  • Suitable for use in sugar-free, no-sugar-added and reduced-sugar beverages and foods.
  • Allows for significant sugar reduction with substantially less aftertaste.
  • Natural plant extract that meets FDA GRAS specifications for steviol glycosides.
  • Delivers labelling simplicity: Stevia extract.

TASTEVA® Stevia Sweetener is easy to formulate with.

  • Ideal for a wide range of applications including beverages, dairy, baked goods, dressings and sauces, frozen foods, processed fruits and vegetables, snacks and cereals.
  • Efficient high-potency sweetness: 200 to 300 times more potent than sugar.
  • Stable in processing and storage over a wide pH range, making it ideal for use in low-pH systems such as beverages.

TASTEVA® helps take reduced-sugar formulations from bittersweet to better sweet. Great tasting. Natural. Low calorie. TASTEVA® helps manufacturers give consumers everything they want. For a free TASTEVA® Stevia Sweetener sample or prototype, visit www.tastevasweetener.com.

Tate & Lyle is a leading global provider of distinctive, high-quality sweeteners, texturants, wellness ingredients and innovative solutions for the food and beverage industries. Our natural solutions include great-tasting, zero-calorie, plant- and fruit-based sweeteners that are perfect for a wide range of applications.

Sensory – Preference:

In sensory tests, no significant difference was found between the 50% reduced-sugar tea sweetened with TASTEVA® Stevia Sweetener and the full-sugar version.

This data is provided in good faith for your information. Customers should take their own advice with regard to all legal and regulatory aspects of our food ingredients and their usage for human consumption. Tate & Lyle accepts no responsibility for the validity of the claims set out above.

*In sensory tests, no significant overall difference was found between 50% sugar-reduced raspberry-lime tea drink sweetened with TASTEVA® and the full-sugar reference.

**89% of respondents preferred the strawberry-flavoured drink sweetened with TASTEVA® over the Reb A version, in a paired preference test.

©2014 Tate & Lyle www.tastevasweetener.com

Latest related news

SodaStream knocks 80% off Fizzi unit price to support UK Government plastics pledge
SodaStream has reduced the price of one of its water carbonation units in the UK as it looks to capitalise on the Government's plans to reduce plastics in the country.

Read the full article >


Seedlip eyes new brand creation with ex-Moet Hennessy hire 
Seedlip has outlined plans to launch a portfolio of products, with the non-alcoholic spirits company also poaching the former head of spirit creation for Moet Hennessy's Belvedere Vodka.

Read the full article >


Formula Four Beverages' Oxigen partners FC Bayern Munich 
Canada's Formula Four Beverages has lined up a sponsorship deal for its Oxigen functional drinks brand with Bayern Munich football club, as it look to ramp up export activity. 

Read the full article >


C7 Brands agrees Huddersfield Town deal for Coco Fuzion 100
UK company C7 Brands is taking coconut water to the English Premier League for the first time through a sponsorship deal with football's Huddersfield Town.

Read the full article >


This week in soft drinks & bottled water, featuring just-drinks' 2018 predictions, Diet Coke's 21st Century ploy and Cindy Crawford's back!
Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.

Read the full article >

Latest related market research

Carbonates in India: Spotlight on Local Players

Over 2011-2016, carbonates witnessed a rise in the number of local players across India. These companies focused on niche marketing strategies with unique positioning. They now form formidable competition and challenge to the current duopolistic market for carbonates in India. As competition intensifies, regional manufacturers will need to take counter measures to gain market share.

Published: November, 2017 | Price: $1325.00 |


Carbonates in Latin America

Latin America is the second-largest carbonates market in the world, with annual sales of USD37.9 billion at retail in 2016.

Published: November, 2017 | Price: $1325.00 |


Carbonates in Western Europe

Western Europe has USD24 billion in off-trade sales of carbonates annually. The category is struggling in most Western European countries, as health and wellness trends take a toll on the highly sugared products that are responsible for most sales.

Published: July, 2017 | Price: $1325.00 |

just-drinks homepage



Forgot your password?