Advertising Feature

Sweetness with no aftertaste to conceal.

One of the challenges of creating reduced-calorie products is including masking ingredients to camouflage the bitterness associated with alternative sweeteners. But there’s a stevia sweetener that eliminates the bitterness, transforming bittersweet into better sweet.

TASTEVA® Stevia Sweetener is the stevia sweetener that delivers a clean, sweet taste with no bitter aftertaste, even at higher usage levels. Produced from the leaves of the stevia plant through a proprietary process, TASTEVA® Stevia Sweetener delivers a better-tasting, natural solution that’s suitable for use in sugar-free, no-sugar-added and reduced-sugar beverages and foods.

  • Reduce sugar without reducing consumer liking.
  • Cut calories without compromising on taste.
  • Formulate the natural products your customers demand.

TASTEVA® Stevia Sweetener has a superior taste profile over Reb A 97 and other stevia products

  • TASTEVA® minimises the bitter aftertaste of stevia that 80% of the population can taste.
  • Eliminates the need to use masking ingredients in reduced-sugar formulations.
  • In a consumer test, a 50% sugar-reduced tea drink sweetened with TASTEVA® achieved equal liking scores compared to the full-sugar product.*
  • Over 80% of people who tried TASTEVA® in a strawberry-flavoured drink preferred it over ordinary stevia sweeteners.**

TASTEVA® Stevia Sweetener is both natural and versatile.

  • Suitable for use in sugar-free, no-sugar-added and reduced-sugar beverages and foods.
  • Allows for significant sugar reduction with substantially less aftertaste.
  • Natural plant extract that meets FDA GRAS specifications for steviol glycosides.
  • Delivers labelling simplicity: Stevia extract.

TASTEVA® Stevia Sweetener is easy to formulate with.

  • Ideal for a wide range of applications including beverages, dairy, baked goods, dressings and sauces, frozen foods, processed fruits and vegetables, snacks and cereals.
  • Efficient high-potency sweetness: 200 to 300 times more potent than sugar.
  • Stable in processing and storage over a wide pH range, making it ideal for use in low-pH systems such as beverages.

TASTEVA® helps take reduced-sugar formulations from bittersweet to better sweet. Great tasting. Natural. Low calorie. TASTEVA® helps manufacturers give consumers everything they want. For a free TASTEVA® Stevia Sweetener sample or prototype, visit

Tate & Lyle is a leading global provider of distinctive, high-quality sweeteners, texturants, wellness ingredients and innovative solutions for the food and beverage industries. Our natural solutions include great-tasting, zero-calorie, plant- and fruit-based sweeteners that are perfect for a wide range of applications.

Sensory – Preference:

In sensory tests, no significant difference was found between the 50% reduced-sugar tea sweetened with TASTEVA® Stevia Sweetener and the full-sugar version.

This data is provided in good faith for your information. Customers should take their own advice with regard to all legal and regulatory aspects of our food ingredients and their usage for human consumption. Tate & Lyle accepts no responsibility for the validity of the claims set out above.

*In sensory tests, no significant overall difference was found between 50% sugar-reduced raspberry-lime tea drink sweetened with TASTEVA® and the full-sugar reference.

**89% of respondents preferred the strawberry-flavoured drink sweetened with TASTEVA® over the Reb A version, in a paired preference test.

©2014 Tate & Lyle

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