Wyborowa

Pernod Ricard promotes Eric Benoist to global marketing role

The former head of Pernod Ricard's Poland & Central European operations has been promoted to become the group's global marketing…

Pernod Ricard UK marketing director Patrick Venning heads to Chivas Brothers

Pernod Ricard has announced an executive switch in the UK that sees the marketing director for the country move to…

The Vodka Category – Everything you need to know – just-drinks Spirits Essentials

All data has been sourced from just-drinks' joint report with The IWSR, Global Vodka Insights As part of our Spirits…

Pernod Ricard shuffles executive pack as Con Constandis calls time

Pernod Ricard has announced the departure of the managing director of its Asia Travel Retail division, Con Constandis. As reported…

just the Facts – The Power 100 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine…

just the Facts – The Power 100 2014

Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine…

UK: Pernod Ricard plans Domecq 1820 brandy, Oddka roll-out

The UK division of Pernod Ricard has revealed a batch of brands it is planning to roll out in the…

just the Facts – The Power 100 2013

Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's…

Round-Up – NPD: 2012 – The Year of Oddball Liquor Flavors

Starting this month, Tom Vierhile from Datamonitor takes a look at the world of new product development. First up, Tom…

Product Launch – US: Pernod Ricard’s Wyborowa Oddka

Pernod Ricard's Wyborowa Oddka Category - Spirits, vodka, Poland, original (40% abv) and flavoured (30% abv) Available - From this…