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"'Watershed moment' is the right term to use" - Charlie Merrells, chief strategy officer for Amazon agency Molzi - CORONAVIRUS SPECIAL 20 May 2020

Andy Morton

Charlie Merrells left his job as Amazon's UK category head for beer, wines and spirits days before the coronavirus lockdown hit the country. He could hardly have picked a more tumultuous moment for retail as the pandemic pushed consumers - many for the first time - towards the e-commerce channel. In his new role as chief strategy officer for Amazon agency Molzi, Merrells is tasked with navigating companies through the new sales environment. Many of these firms have also been pushed towards the channel for the first time because of the coronavirus. In an interview with just-drinks this week, Merrells talks about what the rush to online has meant for beer, wines and spirits, the mistakes companies make when selling on Amazon and whether new trends for direct-to-consumer will outlive the pandemic.

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"Company leaders really need to take a battlefield approach" - just-drinks speaks to Ross Colbert, KPMG Corporate Finance MD of global beverages - Part II - CORONAVIRUS SPECIAL 7 May 2020

Olly Wehring

In the second part of just-drinks' exclusive interview with Ross Colbert, the MD of global beverages at KPMG Corporate Finance, we drill down into the coronavirus effect on the global drinks industry. Ross expands on his comments in part one about how consumer behaviour is adapting and also considers how the rest of 2020 will pan out.

Treasury Wine Estates brings Australia's Samuel Wynn & Co to UK 9 Jul 20

Olly Wehring

Treasury Wine Estates is bringing the Samuel Wynn & Co wine brand to the UK three years after its debut in home market Australia.

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Avaline 'clean' wine from Cameron Diaz - Product Launch 9 Jul 20

Andy Morton

Actor Cameron Diaz has launched "clean" wine brand Avaline.

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Villa Maria offers back garden BAFTA viewing in prize draw 8 Jul 20

Andy Morton

New Zealand winery Villa Maria has launched a UK prize draw activation, offering one consumer a UK awards ceremony in their own home.

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Broadland Drinks' La Fiesta flavoured sparkling wine range - Product Launch 8 Jul 20

Rafaela Sousa

UK-based Broadland Drinks has added two-strong fruit-flavoured variants to its semi-sparkling wine range.

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COVID-19 opens wedding ceremony window for Arterra Wines in Canada 7 Jul 20

Olly Wehring

A string of wineries in Canada have come up with a wedding-themed revenue stream, targeting couples whose nuptials have been interrupted by the coronavirus pandemic.

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Island Bay targets UK on-premise with hard seltzer debut 7 Jul 20

Olly Wehring

Island Bay Drinks has lined up what it claims is the first on-premise launch in the UK for a hard seltzer brand.