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Latest Insights

2018's most important trade shows

From London, New York and Düsseldorf to Dubai, China and beyond, here is the just-drinks round up of the biggest trade shows in 2018....

Ten takeaways from the Global Drinks Forum - Pt 2

The Global Drinks Forum in Berlin last month hosted 11 presentations from all corners of the drinks industry. Talks at the day-long internat...

Ten takeaways from the Global Drinks Forum - Pt 1

The Global Drinks Forum in Berlin this October hosted 11 presentations from all corners of the drinks industry. Talks at the day-long intern...

Why the time to educate consumers may have arrived

After years of trying - and failing - are the drinks industry's attempts to educate consumers finally falling on open ears? On-premise and s...

Latest Interviews

"Launching a brand new gin now would be a tough ask" - Interview, Wemyss Malts MD William Wemyss 10 Apr 2017

Lucy Britner

Late last month, Wemyss Malts announced plans to move its Darnley's gin production to its own, newly-created facility in Scotland. The gin, which launched in 2010, is currently produced at Thames Distillers in London.  At the same time, the firm announced that it has dropped 'View' from the brand name and rolled out fresh packaging as well as a Navy Strength version of its Spiced Gin brand. just-drinks sat down with Wemyss Malts founder and managing director William Wemyss in Edinburgh to find out why being "made in Scotland" is important.


"The way to drive dark spirits is to make them accessible. And accessible means mixed" - Interview, Fever-Tree founders Charles Rolls and Tim Warrillow 21 Mar 2017

Lucy Britner

When premium mixers firm Fever-Tree launched its IPO in late-2014, shares were priced at GBP1.34. Today, following the release of 2016's results, Fever-Tree's shares are trading at over GBP15. Late last month, just-drinks sat down with the company's founders, Charles Rolls and Tim Warrillow, who still own 21.8% of the company, to explore the reasons behind Fever-Tree's success.

Latest News

Pernod Ricard partners with London Cocktail Week organiser for Absolut Midsommar 23 May 18

Lucy Britner

Pernod Ricard's Absolut unit has lined up a series of on-premise events, in partnership with DrinkUp London, as it looks to bring the brand's Swedish heritage to UK consumers.


Mast-Jägermeister takes high-end Jägermeister expression to the US 18 May 18

Olly Wehring

The US division of Mast-Jägermeister has confirmed its intention to extend the availability across the country of the Manifest extension of its namesake liqueur brand.


Brick Brewing Co lines up LandShark Lager push in Canada 15 May 18

Lucy Britner

Canadian brewer Brick Brewing Co has announced a number of initiatives for its LandShark Lager brand, as it looks to take advantage of the summer trading months.


SHS Drinks targets UK students in latest WKD push 10 May 18

Lucy Britner

SHS Drinks has lined up a student-focused marketing initiative to help propel new multi-flavour WKD packs.


Beam Suntory lines up UK Jim Beam on-premise push 20 Apr 18

Lucy Britner

Beam Suntory has announced a bartender engagement programme for its Jim Beam Bourbon brand in the UK market.


BrewDog to buy Draft House pub estate in UK 26 Mar 18

Andy Morton

Scottish brewer BrewDog has agreed to buy a small chain of UK pubs, adding to its on-premise reach.

Latest blogs

AG Barr launches Funkin innovation search 5 Jul 17

Lucy Britner

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'.


People want to drink beer in cafes 6 May 16

Lucy Britner

The rules have changed. The goal posts have... gone?



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