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"'Watershed moment' is the right term to use" - Charlie Merrells, chief strategy officer for Amazon agency Molzi - CORONAVIRUS SPECIAL 20 May 2020

Andy Morton

Charlie Merrells left his job as Amazon's UK category head for beer, wines and spirits days before the coronavirus lockdown hit the country. He could hardly have picked a more tumultuous moment for retail as the pandemic pushed consumers - many for the first time - towards the e-commerce channel. In his new role as chief strategy officer for Amazon agency Molzi, Merrells is tasked with navigating companies through the new sales environment. Many of these firms have also been pushed towards the channel for the first time because of the coronavirus. In an interview with just-drinks this week, Merrells talks about what the rush to online has meant for beer, wines and spirits, the mistakes companies make when selling on Amazon and whether new trends for direct-to-consumer will outlive the pandemic.

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"Company leaders really need to take a battlefield approach" - just-drinks speaks to Ross Colbert, KPMG Corporate Finance MD of global beverages - Part II - CORONAVIRUS SPECIAL 7 May 2020

Olly Wehring

In the second part of just-drinks' exclusive interview with Ross Colbert, the MD of global beverages at KPMG Corporate Finance, we drill down into the coronavirus effect on the global drinks industry. Ross expands on his comments in part one about how consumer behaviour is adapting and also considers how the rest of 2020 will pan out.

Amber Beverage Group appoints Espiritus Group for Riga Black Balsam in US 1 Jun 20

Olly Wehring

Amber Beverage Group has switched partners in the US for its Riga Black Balsam.

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Launched LA seals e-commerce deal for Taffer’s Mixologist hard seltzers 1 Jun 20

Rafaela Sousa

California-based Launched LA has secured an arrangement with Thirstie, making three of its Taffer's Mixologist hard seltzer portfolio available direct to consumers in the US.

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Corby Spirit & Wine offers on-premise support with takeout locator 1 Jun 20

Rafaela Sousa

Pernod Ricard's Canadian affiliate, Corby Spirit & Wine, has lined-up a campaign to highlight local restaurants and bars that remain open for takeaway.

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Brown-Forman's Jack Daniel's canned cocktails & hard seltzer- Product Launch 1 Jun 20

Andy Morton

Brown-Forman has launched a range of RTD cocktails under the Jack Daniel's brand, including a hard seltzer.

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La Martiniquaise-Bardinet's Glen Moray Madeira Cask Project - Product Launch 1 Jun 20

Rafaela Sousa

La Martiniquaise-Bardinet has added a third expression to the 'Elgin Curiosity Range' of bottlings from its Glen Moray Scotch whisky brand.

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Netherlands office move "not possible to predict" - Campari Group 29 May 20

Andy Morton

Campari Group has confirmed recent suggestions that the coronavirus has cast doubt on a move of its registered offices to the Netherlands.