Soft drinks: Latest news and analysis articles

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The just-drinks analyst returns...

Rounding off his first full year with us, just-drinks resident analyst Ian Shackleton prepares for Christmas with a look at recent developme...

Ten takeaways from the Global Drinks Forum - Pt 1

The Global Drinks Forum in Berlin this October hosted 11 presentations from all corners of the drinks industry. Talks at the day-long intern...

Can Red Bull stop the Fever-Tree train? - Comment

This month, Richard Corbett considers Fever-Tree's dominance of the premium mixer segment. Is there still room for any competition? And, if...

Recycling plan will lead the way - Coca-Cola

The Coca-Cola Co has said a new strategy in Western Europe to reduce packaging waste will act as a template for a global initiative, due to...

Latest Interviews

"The way to drive dark spirits is to make them accessible. And accessible means mixed" - Interview, Fever-Tree founders Charles Rolls and Tim Warrillow 21 Mar 2017

Lucy Britner

When premium mixers firm Fever-Tree launched its IPO in late-2014, shares were priced at GBP1.34. Today, following the release of 2016's results, Fever-Tree's shares are trading at over GBP15. Late last month, just-drinks sat down with the company's founders, Charles Rolls and Tim Warrillow, who still own 21.8% of the company, to explore the reasons behind Fever-Tree's success.


"It's not that they don't want to drink what their parents drink, it's that they don't want to drink how their parents drink" - Interview, Will Higham, consumer futurist - Part II 2 Feb 2017

Olly Wehring

In the second part of our exclusive interview with consumer futurist Will Higham, we continue to look at the younger end of the consumer spectrum, discussing provenance, rebellion and what we should actually call the next generation.

Latest News

SodaStream ramps up US Fruit Drops rollout 21 Nov 17

Lucy Britner

SodaStream has announced national off-premise distribution for its Fruit Drops flavour essences range in the US market.


Dry Soda Co rolls out Cranberry and Ginger celebration bottles to US 20 Nov 17

Lucy Britner

Seattle-based soft drinks firm Dry Soda Co has released two limited edition sparkling sodas, which are packaged in Champagne-style bottles.


This week in soft drinks & bottled water, featuring The Coca-Cola's "test-and-learn" plan, new cannabis innovation and a more sober Christmas 17 Nov 17

Andy Morton

Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.


No more "set-piece battle" product launches - Coca-Cola Co CEO 17 Nov 17

Andy Morton

The CEO of The Coca-Cola Co has called a halt to large-scale product launches, saying the company will instead take a "test-and-learn" approach to innovation.


Heineken, Big Drop back Club Soda's Mindful Drinking Christmas Festival 17 Nov 17

Lucy Britner

Heineken's 0.0 beer, along with low-alcohol craft brewer Big Drop, will sponsor a mindful drinking festival in London this month. 


PepsiCo unveils Salted Caramel Pepsi in holiday innovation drive 15 Nov 17

Andy Morton

PepsiCo has released new beverages for the holiday season in the US, including a salted caramel flavoured Pepsi.

Latest blogs

Small measures required as Philadelphia soda tax adds up 4 Jan 17

Andy Morton

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles.


Coca-Cola's selfie bottle might be a step too far 18 Nov 16

Lucy Britner

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media.

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