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"The way to drive dark spirits is to make them accessible. And accessible means mixed" - Interview, Fever-Tree founders Charles Rolls and Tim Warrillow 21 Mar 2017

Lucy Britner

When premium mixers firm Fever-Tree launched its IPO in late-2014, shares were priced at GBP1.34. Today, following the release of 2016's results, Fever-Tree's shares are trading at over GBP15. Late last month, just-drinks sat down with the company's founders, Charles Rolls and Tim Warrillow, who still own 21.8% of the company, to explore the reasons behind Fever-Tree's success.

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"It's not that they don't want to drink what their parents drink, it's that they don't want to drink how their parents drink" - Interview, Will Higham, consumer futurist - Part II 2 Feb 2017

Olly Wehring

In the second part of our exclusive interview with consumer futurist Will Higham, we continue to look at the younger end of the consumer spectrum, discussing provenance, rebellion and what we should actually call the next generation.

This week in soft drinks & bottled water, featuring Fever-Tree's innovation recruitment, Coke Zero's virtual ambassador and how to save CSDs in the US 22 Sep 17

Olly Wehring

Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.

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The Coca-Cola Co signs FIFA 2018 character as Coke Zero ambassador - video 21 Sep 17

Andy Morton

The Coca-Cola Co has taken sport star endorsements in a new direction after signing up its first virtual athlete.

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Fever-Tree appoints ex-Diageo executive to new innovations post 21 Sep 17

Andy Morton

Fever-Tree has appointed Diageo's former innovation head to lead its own new products strategy.

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Vivid's Matcha Green Tea flavours - Product Launch 20 Sep 17

Andy Morton

UK matcha tea producer Vivid has added three flavours to its portfolio.

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Small formats will secure CSD future - Coca-Cola North America 19 Sep 17

Andy Morton

Growth for smaller packaging formats in the US will allow the Coca-Cola Co to continue making money on its sparkling brands, the company's North America president has said.

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One Drinks' One Origins range - Product Launch 18 Sep 17

Andy Morton

UK beverage company One Drinks has launched a range of botanically-infused spring water drinks.

Small measures required as Philadelphia soda tax adds up 4 Jan 17

Andy Morton

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles.

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Coca-Cola's selfie bottle might be a step too far 18 Nov 16

Lucy Britner

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media.