Soft drinks: Latest news and analysis articles

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This week on Just Drinks - Here's what we think

Here's a round-up of Just Drinks' latest members-only content and a look at this week's headlines, along with our thoughts....

The 'metaverse' opportunity for beverage brands

A question for you: Have you ever thought about selling virtual drinks to consumers? This might sound like a wild idea to some in the bevera...

The soft drinks opportunity from on-premise return

As lockdown restrictions continue to lift in markets across the world, hospitality venues are re-opening their doors or preparing to increas...

Beverage companies set for tough pricing desicions

Widespread aluminium shortages last year compounded a miserable 12 months for brewers and soft drinks makers that rely on the metal for pack...

Latest Interviews

"A CBD launch in Europe? Nothing is off the cards" - just-drinks speaks to Ocean Spray Europe MD Caroline Bethell 30 Apr 2021

Andy Morton

Over the past two years, Ocean Spray has launched a raft of innovations in the US including CarryOn CBD and coffee "hybrid" Ocean Spray Brew. Now, the US cooperative's focus is on Europe as it releases Ocean Spray Sparkling Pink Cranberry in France and the UK, a new product that will not be available in its domestic market. Yesterday, just-drinks spoke to Ocean Spray Europe MD Caroline Bethell about her plans for the European market, whether a CBD Ocean Spray will launch on the continent and why consumers are getting used to less sweetness in their soft drinks.


"There are some companies' boards that don't view cybersecurity as necessary" - just-drinks speaks to Darktrace director for cyber intelligence & analysis Justin Fier 7 Apr 2021

Rhodri Morgan

In recent years, cyberattacks have become a common, but no less worrisome, aspect of business in the 21st Century. Since November, The Campari Group, Kirin Holdings, Molson Coors Beverage Co and alcohol e-tailer Drizly all had their security systems compromised, resulting in issues ranging from theft of customer data to production shutdowns. With all companies using technology in their operations, protection from digital threats has become more important than ever before. To understand the scale of the task at hand - and some of the prevention methods companies need to implement, just-drinks spoke to Justin Fier, director for cyber intelligence & analysis at Darktrace, an artificial intelligence (AI) company headquartered in the UK that specialises in cyber defence.

Latest News

The Coca-Cola Co to pull Coca-Cola Energy from North America 14 May 21

Andy Morton

The Coca-Cola Co has blamed underperformance for a decision to discontinue Coca-Cola Energy in the North America.


Shaquille O’Neal to get US$10m as new The Alkaline Water Co ambassador 14 May 21

Andy Morton

The Alkaline Water Co has signed up Hall of Fame basketball player Shaquille O’Neal as a brand ambassador in a deal worth at least US$10m.


PepsiCo launches Lebron James Mtn Dew Rise Energy debut activation - video 14 May 21

Rhodri Morgan

PepsiCo has rolled out the first campaign for its Mtn Dew Rise Energy brand featuring Lebron James in the US.


PepsiCo celebrates post-pandemic life in new US Pepsi ad - video 13 May 21

Andy Morton

PepsiCo has launched a new Pepsi advert in the US that looks forward to a post-COVID era in which consumers can drink from the same beverage can.


Consumers "willing to live life and spend" in 2021 - Coca-Cola HBC 12 May 21

Andy Morton

Consumer willingness to spend again will create a "fertile environment" for price taking this year, Coca-Cola HBC has said.


Coca-Cola HBC posts Q1 rebound as CSDs and energy drinks shine - results data 12 May 21

Andy Morton

Coca-Cola HBC has praised its carbonated and energy drinks portfolios for a return to quarterly volumes growth.



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