Soft drinks: Latest news and analysis articles

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Indonesia the wildcard in CCA buy - comment

Over the weekend, Coca-Cola European Partners offered a textbook example of how to turn a crisis to one's advantage. As markets reel from th...

The just-drinks analyst returns

The timing of Ian Shackleton's latest consideration of the drinks industry couldn't be better. With the latest results season breaking all a...

Bottled water's drinking occasions opportunity

Our soft drinks category commentator, Lucy Britner, turns her attention this month to bottled water - and spies some burgeoning growth oppor...

PepsiCo's Driftwell launch a seachange for drinks

In the late 1800s, cola drink producers started out on a path to global success selling patented medicinal beverages. This week, the soft dr...

Latest Interviews

"We're living in a world of the unknown" - just-drinks speaks to Umi Patel, CMO for PepsiCo Beverages North America north division 11 Sep 2020

Andy Morton

Earlier this week, just-drinks spoke to Umi Patel, CMO for PBNA's north division, about tailoring experiences for fans of different teams, why PepsiCo is front-loading its marketing spend and the enduring appeal of the fan can.


"What we have right now is an unsustainable trading model"- just-drinks speaks to Emma McClarkin, chief executive of the British Beer & Pub Association 16 Jul 2020

Olly Wehring

Late last year, Emma McClarkin was appointed chief executive of the British Beer & Pub Association. Within four months of taking the helm, the coronavirus pandemic prompted the outright closure of the UK on-premise channel. Speaking exclusively to just-drinks today, McClarkin talks us through her tenure so far and how - or if - her members have survived lockdown. She also considers what the 'new normal' will be like for the country's pubs and brewers.

Latest News

If you read only one thing... - This week's must-reads on just-drinks 30 Oct 20

Olly Wehring

Here's a look at the biggest stories and the best content from just-drinks this week.


Fresh lockdowns put drinks industry rebound at risk - Moody's 30 Oct 20

Andy Morton

The global beverage industry is poised to rebound from "unprecedented declines" this year to post as much as low-double-digit profit growth in 2021, a new report from credit-rating agency Moody's has forecast.


Suntory Holdings launches employee charity drive 30 Oct 20

Andy Morton

Suntory Holdings is to dedicate the next two months to an employee humanitarian programme that will see its global units take part in a number of charity activations.


The Coca-Cola Co offers free Coke Energy across US 29 Oct 20

Andy Morton

The Coca-Cola Co is giving away free cans of Coke Energy at convenience stores across the US.


Keurig Dr Pepper takes distribution in-house in New York, New Jersey 29 Oct 20

Lucy Britner

Keurig Dr Pepper will handle sales and distribution for several of its brands across New York and New Jersey.


The Coca-Cola Co readies European roll-out for Topo Chico Hard Seltzer - just-drinks Exclusive 27 Oct 20

Andy Morton

The Coca-Cola Co is to launch Topo Chico Hard Seltzer in Europe as the group moves quickly to widen its newly-found interest in alcohol.



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