Soft drinks: Latest news and analysis articles

Subscribe via RSSWhat is RSS?

Latest Insights

Total consumer customisation? - focus

This time last month, Pepsi marketing head Todd Kaplan was in the middle of Super Bowl preparations, PepsiCo's biggest marketing spend of th...

How post-COVID China will reshape the world

A new report from McKinsey has outlined what China's continuing recovery from the pandemic will look like and the effect it will have on the...

The Coca-Cola Co in 2020 - results preview

On Wednesday, The Coca-Cola Co will announce its results for the final three months and the full 12 months of 2020. In July, the group poste...

PepsiCo reading the room - analysis

In light of the recent political unrest in the US - culminating in last month's storming of Capitol Hill - PepsiCo has shifted its corporate...

Latest Interviews

"Was Coca-Cola the right company to buy Zico? In hindsight, probably not" - just-drinks speaks to Zico founder Mark Rampolla 19 Jan 2021

Andy Morton

Mark Rampolla founded Zico Coconut Water in 2004, building the brand into a major force in soft drinks and introducing a generation of consumers to low-sugar, functional waters. The strength of the brand was underlined in 2013 when The Coca-Cola Co bought Zico for an undisclosed fee. Last year, in a sharp reversal of fortunes for the brand, Coca-Cola announced Zico was one of about 200 brands earmarked to be discontinued as the group implemented a major cost-cutting programme. Last week, in yet another twist for Zico, Rampolla's investment company, Powerplant Ventures. acquired the coconut water from Coca-Cola, returning Rampolla to the brand he created. Yesterday, just-drinks spoke to him about his journey back to Zico, what changes he has seen in the beverage industry while away and why Coca-Cola is not the best company to build emerging categories.


"The longer something goes on, the more permanent it becomes" - just-drinks speaks to William Grant senior category director Ian Baines about post-COVID trends 15 Jan 2021

Andy Morton

Earlier this week, William Grant & Sons launched its latest annual report on global alcohol trends. Today, just-drinks spoke to the company's senior category manager, Ian Baines, to dig deeper into what the post-coronavirus world will look like.

Latest News

The Coca-Cola Co removes two Aha flavours as can shortages bite 26 Feb 21

Andy Morton

The Coca-Cola Co is to discontinue two variants from its US caffeinated flavoured sparkling water brand, Aha, due to constraints on the supplies of aluminium cans.


If you read only one thing... - This week's must-reads on just-drinks 26 Feb 21

Rhodri Morgan

Here's a look at the biggest stories and the best content from just-drinks this week.


From the just-drinks cellars - What happened in drinks on this day in ... 26 Feb 21

Rhodri Morgan

Here's a look at what was happening in the drinks industry on this day in ...


Waterloo Brewing Co's LandShark Seltzer - Product Launch 26 Feb 21

Rhodri Morgan

Ontario-based Waterloo Brewing Co is launching a range of hard seltzers under the LandShark beer brand in Canada as part of its production agreement with the brand's owner, Margaritaville Malt Beverages.


PepsiCo's Neon Zebra cocktail mixers - Product Launch 26 Feb 21

Andy Morton

PepsiCo has launched a range of mixers to help consumers create their own simple cocktails at home.


Heineken, The Coca-Cola Co end Brazil spat with distribution revamp 25 Feb 21

Andy Morton

Heineken is to take the distribution of its two biggest beer brands away from The Coca-Cola Co in Brazil as the two sides settle a long-standing dispute in the country.



Forgot your password?

Get full access to all content, just $1 for 30 days

Site Editor Olly Wehring
Access for $1 for 30 days

A Message From The Editor [x]

just-drinks gives you the widest beverage market coverage.

But only paid just-drinks members have full, unlimited access to all our exclusive content - including 23 years of archives.

I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.

It’s our best ever membership offer – just for you.

Editor's signature

Olly Wehring, editor of just-drinks

Get 30 days for $1