Product launches: Latest news and analysis articles

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PepsiCo's Driftwell launch a seachange for drinks

In the late 1800s, cola drink producers started out on a path to global success selling patented medicinal beverages. This week, the soft dr...

Coca-Cola alcohol launch a statement of intent

The Coca-Cola Co's announcement it is to release an alcoholic sparkling water in Latin America shouldn't be a surprise. But it is....

Will UK White Claw launch be lockdown proof?

White Claw's first launch outside of North America may not be happening in the most auspicious of circumstances. But, the brand that took th...

Heritage won't win hard seltzer's summer showdown

Earlier this month, Molson Coors Beverage Co management showed remarkable verbal dexterity when dodging questions on whether the US market w...

Latest Interviews

"The rest of Europe is so primed for hard seltzer" - just-drinks speaks to Loon Water co-founders Fabio & Francesca Bruni 23 Sep 2020

Andy Morton

Loon Water founders Fabio and Francesca Bruni talk about the difference between the US and UK markets, why distillers risk brand dilution with big-name launches and where the global hard seltzer category goes from here.


Beam Suntory's On The Rocks purchase opens door to non-alc - Interview, CEO Albert Baladi 4 Sep 2020

Andy Morton

For the CEO of one of the world's biggest spirits companies, Albert Baladi, has a lot of positive things to say about non-alcoholic cocktails.

Latest News

Zeo non-alcoholic spirits range - Product Launch 28 Oct 20

Andy Morton

Start-up alcohol-free spirits company Free Drinks has launched a range of non-alcoholic spirits under the ZEO brand.


British Honey Co’s 1606 spirits brand - Product Launch 28 Oct 20

Lucy Britner

UK-based British Honey Co has launched a spirits brand, designed to appeal to consumers looking for ‘affordable luxury’.


The Coca-Cola Co readies European roll-out for Topo Chico Hard Seltzer - just-drinks Exclusive 27 Oct 20

Andy Morton

The Coca-Cola Co is to launch Topo Chico Hard Seltzer in Europe as the group moves quickly to widen its newly-found interest in alcohol.


De Kuyper Royal Distillers' Fizzy Favourites RTDs - Product Launch 27 Oct 20

Andy Morton

De Kuyper Royal Distillers has launched a range of alcoholic sparkling waters using the company's liqueur brands.


Pernod Ricard’s The Glenlivet 12 Year Old Illicit Still - Product Launch 27 Oct 20

Lucy Britner

Pernod Ricard’s UK unit has lined up the first in a series of limited-edition bottlings from its The Glenlivet single malt Scotch.


Casa Gancia’s Gancia Prosecco Rosé - Product Launch 27 Oct 20

Lucy Britner

Casa Gancia is claiming to be among the first producers of Prosecco to release a rosé version of the Italian sparkling wine.



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