Product launches: Latest news and analysis articles

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Monster sets sights on category innovation in 2017

Monster Beverage Corp's increased focus on innovation has proven an encouraging prospect for analysts....

Matcha's moment in the drinks world - NPD round-up

For something that has been around as long as matcha has – literally centuries – it is strange to say that matcha is having a "moment" in th...

Customisable drinks - The next consumer trend

It wasn't supposed to end like this – a refund of the full purchase price and a chance to forget the whole thing. Keurig Kold was viewed as...

AB InBev & Starbucks - Teavana - The Facts

Late yesterday, Anheuser-Busch InBev said it will team up with Starbucks to launch an RTD Teavana tea across the US....

Latest Interviews

Interview - Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.


Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Latest News

Grown-up Soda's Sparking Cocktail Mixers - NPD 9 Dec 16

Lucy Britner

Utmost brands will launch a line of cocktail mixers under its Grown-up Sodas brand. The range includes four flavours: Mojito, Moscow Mule, Sparkling Cosmo and Tonic & Lime. 


Sazerac Co's Corazón Tequila Expresiones 2016 8 Dec 16

Lucy Britner

New Orleans-based Sazerac Co has released four Tequilas as part of its Expresiones del Corazón range for 2016.


Edrington's The Macallan Edition No 2 - NPD 6 Dec 16

Lucy Britner

Edrington has launched the second in the Edition series of iterations of its The Macallan single malt Scotch whisky.


Molson Coors & Camel Valley's Camel Valley Pilsner 6 Dec 16

Andy Morton

The Molson Coors-owned UK craft brewer Sharp's Brewery has teamed up with English winemaker Camel Valley to launch a limited-edition Pilsner.


Gigglewater Wines' Gigglewater range - NPD 2 Dec 16

Lucy Britner

Gigglewater Wines has launched a "lifestyle-led" sparkling wine range designed to appeal to Millennials and female consumers. 


Jones Soda's Wiz’s Energizing Elixir - NPD 1 Dec 16

Lucy Britner

Jones Soda has partnered publisher Square Enix to release a limited edition Final Fantast XV-themed soda. 

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.

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