Product launches: Latest news and analysis articles
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It takes a lot for Heineken to meddle with its hard-won brand equity. So when it does, it's worth paying attention to the reasons why....
Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.
This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.
Takara Shuzo's Tomatin Distillery has released a 44-year-old single malt whisky.
Edward Snell & Co has lined up the launch of an XO expression of its Oude Molen South African brandy.
Zero-calorie soda company Zevia has branched out into sparkling water and energy drinks as it looks to capitalise on growing consumer trends.
Treasury Wine Estates (TWE) has unveiled a new Victorian wine range as it ramps up its "regional gems" strategy announced in February.
Canadian craft brewer Unibroue has released a limited edition Belgian-style blueberry beer.
Distell has lined up a limited edition 42-year-old iteration of its Tobermory single malt Scotch whisky.
PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.
Advertising can be a strange beast.
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