Product launches: Latest news and analysis articles

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Latest Insights

Diageo's LAC head on Scotch, Cachaça & cocktails

Late last week, Diageo's Latin America & Caribbean president Alberto Gavazzi hosted a conference call with analysts. Gavazzi offered some in...

Will fat-blocking products save the day for CSDs?

The future of carbonated soft drink innovation may be closer than we think. The Japanese debut next month of Coca-Cola Plus – a fibre-enrich...

Heineken's new range foreshadows craft's future

With just over 20% of the country's total beer market value, the craft category in the US is ahead of the global curve....

Monster sets sights on category innovation in 2017

Monster Beverage Corp's increased focus on innovation has proven an encouraging prospect for analysts....

Latest Interviews

Interview - Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.


Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Latest News

Nestlé Waters’ Perrier Flavours - NPD 22 Jun 17

Olly Wehring

Nestlé Waters has lined up the UK roll-out of two variants from its Perrier sparkling water brand.


Brown-Forman’s Early Times Bottled In Bond 21 Jun 17

Olly Wehring

Brown-Forman is set to release a limited edition Bottled-in-Bond extension of its Early Times whisky brand.


Halewood Wines & Spirits’ Lambrini Blueberry - NPD 21 Jun 17

Andy Morton

Halewood Wines & Spirits has launched a blueberry-flavoured variant of its Lambrini brand in the UK.


Campari’s Forty Creek Confederation Oak - NPD 21 Jun 17

Olly Wehring

Gruppo Campari’s Forty Creek Distillery in Canada has lined up the release of a limited-edition iteration of its whisky for the domestic market.


Tesco unveils non-alcoholic wine range 20 Jun 17

Andy Morton

UK supermarket Tesco has launched an own-brand non-alcoholic wine range for the first time.


Taiga Shtof vodka - NPD 20 Jun 17

Lucy Britner

New vodka firm Taiga Shtof has launched its namesake brand at Vinexpo. The 40% abv vodka is made from 100% 'alpha spirit', which the company said is the highest grade of spirit produced by Russia's monopoly.

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.

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