Product launches: Latest news and analysis articles

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Latest Interviews

"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's global chief marketing officer, Rebecca Messina 13 Jun 2018

Andy Morton

Rebecca Messina joined Beam Suntory two-and-a-half years ago to lead global marketing after spending the previous two decades with The Coca-Cola Co. This week, Messina took time out from Beam Suntory's annual global conference in Barcelona to sit down with just-drinks and talk about what lessons she has brought from Coca-Cola to her current role, the challenges of marketing around stock shortages and why there would be no winners from a Trump trade war.


"The on-trade doesn't realise it can up-sell on a Coca-Cola" - Interview, Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.

Latest News

Old Pulteney switches aged expressions in portfolio redraw 14 Aug 18

Olly Wehring

Inver House Distillers has released details of the global roll-out of a revised, four-strong "core collection" for its Old Pulteney single malt Scotch whisky brand.


Nestle Waters unveils functional water Levissima + in Italy 14 Aug 18

Lucy Britner

Nestle Waters has announced the roll-out of Levissima +, an extension of the Levissima mineral water brand, to the Italian market.


The Coca-Cola Co uses Indiegogo crowdfund to pilot Valser water in the US 13 Aug 18

Lucy Britner

The US unit of The Coca-Cola Co has used a crowdfunding platform to test the roll-out of a mineral water brand in the country.


Starbucks' Evolution Fresh Organic Kombucha - Product Launch 10 Aug 18

Andy Morton

US coffee store operator and beverage maker Starbucks has entered the kombucha market with a new range rolling out to the off-premise.


The Glasgow Distillery Co's Makar Cherry Gin - Product Launch 9 Aug 18

Olly Wehring

The Glasgow Distillery Co has added a cherry-flavoured expression to its Makar gin brand.


Whyte & Mackay’s The Woodsman blended Scotch - Product Launch 9 Aug 18

Olly Wehring

Whyte & Mackay has launched a new blended Scotch whisky brand, designed to target younger consumers who have yet to try Scotch.

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.



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