Product launches: Latest news and analysis articles

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Matcha's moment in the drinks world - NPD round-up

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Latest Interviews

Interview - Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.


Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Latest News

Charter Brands' Langley's Old Tom Gin - NPD 23 Sep 16

Lucy Britner

Charter Brands has released its first new product since the launch of Langley's No 8 three years ago


Reh Kendermann’s Sauvignon Blanc, Riesling - NPD 23 Sep 16

Olly Wehring

Reh Kendermann has launched two German wines, including a Sauvignon Blanc, in the UK on-premise, targeting shoppers in two of the country's larger supermarket chains.


Clyde May's straight Bourbon, Cask Strength - NPD 23 Sep 16

Olly Wehring

Conecuh Ridge Distillers has launched an extension of its Clyde May's US whiskey brand, with a limited edition cask strength iteration rolling out across the US next month.


Kenya Breweries' Smirnoff Ice Electric Ginseng 22 Sep 16

Lucy Britner

Kenya Breweries has released a new RTD variant under the Smirnoff vodka brand.


Royal Salute 32 Year Old Union of the Crowns - NPD 22 Sep 16

Olly Wehring

Pernod Ricard has added a permanent extension to its Royal Salute blended Scotch whisky brand.


Whyte & Mackay’s The Dalmore 35 - NPD 22 Sep 16

Olly Wehring

Whyte & Mackay has lined up the roll-out of a 35-year-old iteration of its The Dalmore single malt Scotch whisky.

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.

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