Product launches: Latest news and analysis articles

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Bottled water's plastic conundrum? Eat the bottle

From a sales and growth perspective, there’s a lot to like about bottled water. With US per-capita consumption up just over 6% in 2014, acco...

Are we about to see a no-alcohol Heineken?

Last week, Heineken held its quarterly 'What's Brewing' seminar, a chance for analysts to hear the latest strategy from the brewer....

Why so Long, Honey? Cognac Turns Sweet

At Vinexpo this week, we spied the launch of a honey Cognac......

NPD: Tools to Defuse Wine Choice Explosion

In this month's review of drinks NPD, Tom Vierhile considers how wine companies are helping consumers make their wine-purchasing decisions....

Latest Interviews

Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Interview - PepsiCo chief scientific officer, Pt 2 22 Jul 2014

Olly Wehring

Last week, we published the first part of our interview with Dr Mehmood Khan, chief scientific officer at PepsiCo and head of global research & development. Here, in the second and final part, Dr Khan gives us a tour of the inner workings of PepsiCo's R&D approach and defines success and failure for his department.

Latest News

Coney Island Hard Ginger Ale, Orange Cream Ale 24 Nov 15

Andy Morton

Boston Beer's Coney Island Brewing Company has launched two new flavours in its line of soda-inspired ales. 

Small Town unveils Not Your Father's Ginger Ale 24 Nov 15

Andy Morton

Small Town Brewery has launched a new alcoholic soft drink it hopes will emulate the success of Not Your Father's Root Beer.

Heaven Hill's Lunazul Double Barrel Reposado 24 Nov 15

Olly Wehring

Heaven Hill has released a limited edition reposado expression of its Lunazul Tequila brand in the US.

Jimmy's Iced Coffee adds Mocha - Product Launch 23 Nov 15

Lucy Britner

UK-based Jimmy's Iced Coffee has extended its range to include a Mocha variant.

Zico Chilled Strawberry Banana Juice Blend 20 Nov 15

Olly Wehring

Zico Beverages has added another fruit flavour to is 'Chilledt Juice Blend' offering in the US.

Dunnet Bay moves into vodka with Holy Grass 20 Nov 15

Andy Morton

Rock Rose Gin producer Dunnet Bay Distillers has entered a new category with the launch of Holy Grass Vodka.

Latest blogs

Coca-Cola courts controversy over milk ad 5 Dec 14

James Wilmore

Advertising can be a strange beast.

Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT! 21 Nov 14

Olly Wehring

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets.

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