Product launches: Latest news and analysis articles

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Latest Interviews

"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's global chief marketing officer, Rebecca Messina 13 Jun 2018

Andy Morton

Rebecca Messina joined Beam Suntory two-and-a-half years ago to lead global marketing after spending the previous two decades with The Coca-Cola Co. This week, Messina took time out from Beam Suntory's annual global conference in Barcelona to sit down with just-drinks and talk about what lessons she has brought from Coca-Cola to her current role, the challenges of marketing around stock shortages and why there would be no winners from a Trump trade war.


"The on-trade doesn't realise it can up-sell on a Coca-Cola" - Interview, Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.

Latest News

Former United Spirits president launches premium IMFL JV 22 Jun 18

Kevin Jacobs

A new joint venture between United Spirits executive Vijay Rekhi and Globus Spirits has announced details of a three-strong range of higher-end Indian Made Foreign Liquor expressions in the country.


Tudor Drinks' Loveau Fruit-Infused Sparkling Water - Product Launch 22 Jun 18

Andy Morton

UK-based company Tudor Drinks has launched a range of zero-sugar fruit-flavoured sparkling water in cans.


Western Herd Craft Brewery, The Chapel Gate's Dolmen Irish Whiskey Stout - Product Launch 21 Jun 18

Andy Morton

Ireland's Western Herd Craft Brewery has team up with whiskey bonder The Chapel Gate to release a barrel-aged stout flavoured with coffee beans and cocao.


Icelandic Glacial flavoured sparkling water range - Product Launch 21 Jun 18

Olly Wehring

Icelandic Glacial Holdings has launched a three-strong range of flavoured waters under its namesake bottled water brand in the US.


Quintessential Brands' Feeney’s Salted Caramel Irish Cream Liqueur - Product Launch 20 Jun 18

Olly Wehring

Quintessential Brands has readied the US, UK and Ireland release of a salted caramel iteration of the Feeney's Irish cream liqueur brand.


Kopparberg's Cranberry Light cider - Product Launch 20 Jun 18

Lucy Britner

Kopparberg has added a cranberry variant to its low-calorie fruit cider range. Cranberry Light joins Summer Fruits Light and Raspberry Light in the UK off-premise.

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.



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