Product launches: Latest news and analysis articles

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Will fat-blocking products save the day for CSDs?

The future of carbonated soft drink innovation may be closer than we think. The Japanese debut next month of Coca-Cola Plus – a fibre-enrich...

Heineken's new range foreshadows craft's future

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Monster sets sights on category innovation in 2017

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Matcha's moment in the drinks world - NPD round-up

For something that has been around as long as matcha has – literally centuries – it is strange to say that matcha is having a "moment" in th...

Latest Interviews

Interview - Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.


Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Latest News

Small Town Brewery's Not Your Mom's range - NPD 28 Feb 17

Andy Morton

Small Town Brewery, the company behind the successful Not Your Father's Root Beer, has launched a new range of hard sodas under the Not Your Mom's banner.


The Coca-Cola Co's Innocent Super Juice - NPD 28 Feb 17

Andy Morton

The Coca-Cola Co's UK juice unit, Innocent Drinks, has launched a new range of functional juices with vitamins.


Hong Kong Beer Co beer targets the in-flight crowd 27 Feb 17

Andy Morton

The Hong Kong Beer Co has launched an in-flight beer specially brewed to be consumed at 35,000 feet.


Carlsberg's Kronenbourg 1664 Blanc Sans Alcool 27 Feb 17

Stuart Todd

Carlsberg-owned French brewer Brasseries Kronenbourg has announced the launch an "alcohol-free" version of its 1664 Blanc brand.


Stewart Brewing's Stewart’s Lager - NPD 24 Feb 17

Andy Morton

Scottish craft brewer Stewart Brewing has launched Stewart’s Lager, a new 4% abv beer targeted at sessionable drinking occasions.


AB InBev brings Bud Light to UK for first time 24 Feb 17

Olly Wehring

The UK arm of Anheuser-Busch InBev has lined up the nation-wide launch of US beer brand Bud Light.

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.

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