Product launches: Latest news and analysis articles

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Latest Interviews

"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's global chief marketing officer, Rebecca Messina 13 Jun 2018

Andy Morton

Rebecca Messina joined Beam Suntory two-and-a-half years ago to lead global marketing after spending the previous two decades with The Coca-Cola Co. This week, Messina took time out from Beam Suntory's annual global conference in Barcelona to sit down with just-drinks and talk about what lessons she has brought from Coca-Cola to her current role, the challenges of marketing around stock shortages and why there would be no winners from a Trump trade war.


"The on-trade doesn't realise it can up-sell on a Coca-Cola" - Interview, Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.

Latest News

Pernod Ricard's Ballantine’s Warming Spices Edition - Product Launch 13 Dec 18

Andy Morton

Pernod Ricard has launched a limited-time 21-year-old Ballantine's into Travel Retail that has strong flavours of spiced herbs.


Casa Cuervo's Bushmills Distillery Exclusive Irish whiskey - Product Launch 13 Dec 18

Lucy Britner

Cuervo's Proximo Spirits unit has lined up an Acacia-aged whiskey from its Northern Ireland distillery. Bushmills Distillery Exclusive is only available to purchase at The Old Bushmills Distillery in County Antrim.


Halewood Wines & Spirits' John Crabbie & Co 25-Year-Old, 40-Year-Old single malts - Product Launch 12 Dec 18

Andy Morton

Halewood Wines & Spirits has added a 25yo and a 40yo to its John Crabbie and Co Scotch whisky range.


Brown-Forman's The GlenDronach Grandeur Batch 10 - Product Launch 12 Dec 18

Lucy Britner

Brown-Forman has released the tenth expression in its GlenDronach Grandeur single malt Scotch whisky series.


Whyte & Mackay's Jura Prestige Range - Product Launch 11 Dec 18

Lucy Britner

Whyte & Mackay has introduced a new range of "old and rare" whiskies from its Jura distillery.


Freixenet's 0% Alcohol Free Sparkling Wine - Product Launch 11 Dec 18

Lucy Britner

Freixenet has added an alcohol-free sparkling wine to its namesake portfolio, as it looks to take advantage of 'Dry January'.

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.



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