Product launches: Latest news and analysis articles

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Latest Interviews

"The on-trade doesn't realise it can up-sell on a Coca-Cola" - Interview, Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.


just a Moment With ... Kevin Abrook from William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Latest News

Gordon & MacPhail’s Benromach 20th Anniversary Bottling - Product Launch 23 Apr 18

Olly Wehring

Gordon & MacPhail has lined up a limited edition single malt Scotch whisky iteration to celebrate the 20th anniversary of its Benromach distillery.


Kingsland Drinks hopes for festival hit with 1.5-litre Shorn wine pouch 23 Apr 18

Andy Morton

UK wine supplier Kingsland Drinks has developed a 1.5-litre pouch for New Zealand brand Shorn as it targets Millennial conumers and the summer festival occasion.


Ian Macleod Distillers' Edinburgh Gin 1670 - Product Launch 20 Apr 18

Lucy Britner

Ian Macleod Distillers has added a limited-edition gin to its Edinburgh Gin portfolio.


Halewood Wines & Spirits' Aber Falls Welsh Dry Gin - Product Launch 19 Apr 18

Lucy Britner

Halewood Wines & Spirits has launched a gin from its Welsh distillery, Aber Falls.


The Coca-Cola Co, Dunkin' Donuts Cookies & Cream RTD coffee - Product Launch 19 Apr 18

Lucy Britner

Dunkin' Donuts has added a Cookies & Cream flavour to its RTD coffee line up. The drink is produced and distributed by The Coca-Cola Co.


Freixenet Italian Sparkling Rosé - Product Launch 18 Apr 18

Lucy Britner

Freixenet has added a sparkling rosé to its Italian wine portfolio. Freixenet Italian Sparkling Rosé joins the company's Prosecco, which launched in May 2017.

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.



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