Product launches: Latest news and analysis articles

Subscribe via RSSWhat is RSS?

Latest Insights

What does 2018 have in store for RTDs?

With 2018 just around the corner, it is a good time to ask what lies ahead for the alcohol industry. In an exclusive comment for just-drinks...

Will blending bubbles with functionality kill CSDs

There's a popular saying that goes "when it rains, it pours". Carbonated soft drink marketers know the feeling, as the segment's consumption...

How C&C Group plans to rescue Magners - Focus

In the world of mass-market cider, geography has become a valuable marketing tool. Of the major brands on sale in the UK, Heineken's Old Mou...

As Irish whiskey comes of age, so do its problems

It takes three years and a day for a whiskey in Ireland to mature long enough to be officially categorised as an Irish whiskey....

Latest Interviews

"The on-trade doesn't realise it can up-sell on a Coca-Cola" - Interview, Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.


just a Moment With ... Kevin Abrook from William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Latest News

Brown-Forman eyes at-home cocktails with Old Forester Cocktail Provisions launch 18 Jan 18

Lucy Britner

Brown-Forman has released a range of bitters, tinctures and syrups under its Old Forester Bourbon brand as it looks to further align with the cocktail occasion in the US market.


Edrington’s The Macallan 1977 - Product Launch 18 Jan 18

Olly Wehring

Edrington has added a 1977 vintage to the ‘Fine & Rare’ collection from its The Macallan single malt Scotch brand.


Balcones Distilling's Texas Rye Cask Strength & 100 Proof - Product Launch 18 Jan 18

Lucy Britner

Texas-based Balcones Distilling has announced the release of two rye whiskies.


Celsius Holdings' Celsius Heat Apple Jack'd and Orangesicle - Product Launch 17 Jan 18

Lucy Britner

Celsius Holdings has added two new flavours to its Celsius Heat fitness drinks line. 


Think Brands’ Pampelle grapefruit apéritif - Product Launch 16 Jan 18

Olly Wehring

Australian start-up Think Brands has secured distribution in the UK for its grapefruit-based aperitif, Pampelle.


International Beverage Holdings' Balblair 1991 and 2000 limited editions - Product Launch 15 Jan 18

Lucy Britner

International Beverage Holdings has lined up the second release of the 2000 vintage and the third release of the 1991 vintage from its Balblair Scotch whisky distillery. 

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.



Forgot your password?

Get full access to all content, just $1 for 30 days

Site Editor Olly Wehring
Access for $1 for 30 days

A Message From The Editor [x]

just-drinks gives you the widest beverage market coverage.

But only paid just-drinks members have full, unlimited access to all our exclusive content - including 18 years of archives.

I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.

It’s our best ever membership offer – just for you.

Editor's signature

Olly Wehring, editor of just-drinks

Get 30 days for $1
Risk-free, money-back guarantee