Product launches: Latest news and analysis articles

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Latest Interviews

"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's global chief marketing officer, Rebecca Messina 13 Jun 2018

Andy Morton

Rebecca Messina joined Beam Suntory two-and-a-half years ago to lead global marketing after spending the previous two decades with The Coca-Cola Co. This week, Messina took time out from Beam Suntory's annual global conference in Barcelona to sit down with just-drinks and talk about what lessons she has brought from Coca-Cola to her current role, the challenges of marketing around stock shortages and why there would be no winners from a Trump trade war.


"The on-trade doesn't realise it can up-sell on a Coca-Cola" - Interview, Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.

Latest News

Diageo's The John Walker Masters' Edition 50 year old blended Scotch - Product Launch 17 Oct 18

Lucy Britner

Diageo has released a 50 year old whisky under its The John Walker brand.


Lidl's private-label London dry gin, Aquine - Product Launch 17 Oct 18

Olly Wehring

Supermarket operator Lidl has released a private label Scottish gin brand in the country.


Champagne Castelnau's Extra Brut – Product Launch 17 Oct 18

Lucy Britner

Champagne Castelnau has added an ultra-dry Champagne to it namesake range as it looks to respond to increased demand for "low dosage" expressions.


Michter's 20 Year Kentucky Straight Bourbon - Product Launch 17 Oct 18

Olly Wehring

Michter's Distillery is lining up the US launch of the latest 20-year-old iteration of its namesake Kentucky straight Bourbon.


Bimber Distillery's The London Classic Rum - Product Launch 16 Oct 18

Olly Wehring

Bimber Distillery has added to its spirits stable, launching a white rum that has been produced in the UK.


Root Blends' Root No. 6 Calm Smoothie CBD ready-to-blend - Product Launch 16 Oct 18

Andy Morton

Smoothie company Root Blends has launched a ready-to-blend CBD smoothie kit that is delivered directly to consumers in frozen cartons.

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.



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