Product launches: Latest news and analysis articles

Subscribe via RSSWhat is RSS?

Latest Insights

Are we about to see a no-alcohol Heineken?

Last week, Heineken held its quarterly 'What's Brewing' seminar, a chance for analysts to hear the latest strategy from the brewer....

Why so Long, Honey? Cognac Turns Sweet

At Vinexpo this week, we spied the launch of a honey Cognac......

NPD: Tools to Defuse Wine Choice Explosion

In this month's review of drinks NPD, Tom Vierhile considers how wine companies are helping consumers make their wine-purchasing decisions....

Analysis - Keurig Kold fails to impress

Last week, analysts got a sneak preview of the Keurig Kold. It was a long-awaited chance to test-drive the home-carbonation platform that Th...

Latest Interviews

Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.


Interview - PepsiCo chief scientific officer, Pt 2 22 Jul 2014

Olly Wehring

Last week, we published the first part of our interview with Dr Mehmood Khan, chief scientific officer at PepsiCo and head of global research & development. Here, in the second and final part, Dr Khan gives us a tour of the inner workings of PepsiCo's R&D approach and defines success and failure for his department.

Latest News

NPD - Molson Coors' Sharp’s Brewery Rising Tide 2 Sep 15

Andy Morton

Molson Coors' Cornwall brewery, Sharp's, has released a limited-edition amber ale.


NPD - Britvic's Tango Orange Sugar Free 2 Sep 15

Andy Morton

Britvic is continuing to cut sugar from its portfolio with the release of a sugar-free Tango Orange.


NPD - BenRiach's Batch 12 single casks 2 Sep 15

Olly Wehring

BenRiach has released nine expressions in its Batch 12 single cask range.


NPD - Generations Mortlach 75-year-old 2 Sep 15

Andy Morton

Gordon & MacPhail has launched a new Mortlach expression that was laid down just after the start of the Second World War.


NPD - Taliera's Beach Whiskey 27 Aug 15

Andy Morton

US spirits marketer and distributor Taliera has launched the Beach Whiskey range.


NPD - Tiziano Sparkling Rosato 27 Aug 15

Lucy Britner

Tiziano has launched a sparkling rosé to capitalise on the growing sales of rose and Prosecco in the US.

Latest blogs

Coca-Cola courts controversy over milk ad 5 Dec 14

James Wilmore

Advertising can be a strange beast.


Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT! 21 Nov 14

Olly Wehring

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets.

just-drinks homepage



Forgot your password?

Get full access to all content, just $1 for 30 days

Site Editor Olly Wehring
Access for $1 for 30 days

A Message From The Editor [x]

just-drinks gives you the widest beverage market coverage.

But only paid just-drinks members have full, unlimited access to all our exclusive content - including 15 years of archives.

I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.

It’s our best ever membership offer – just for you.

Editor's signature

Olly Wehring, editor of just-drinks

Get 30 days for $1
Risk-free, money-back guarantee