Product launches: Latest news and analysis articles

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Latest Interviews

"The on-trade doesn't realise it can up-sell on a Coca-Cola" - Interview, Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.


just a Moment With ... Kevin Abrook from William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Latest News

The Chapel Gate Irish Whiskey Co's JJ Corry The Gael - Product Launch 18 Oct 17

Andy Morton

A new Irish whiskey company founded by one of the creator's of Diageo's World Class bartender competition has launched its first bottle.


Hemingway Rum Co’s Papa's Pilar Sherry Finish rum - Product Launch 18 Oct 17

Olly Wehring

Hemingway Rum Co has released details of a limited edition rum iteration for the US.


7-Eleven's Trojan Horse wine range - Product Launch 18 Oct 17

Andy Morton

7-Eleven has launched a new US wine range, Trojan Horse, which aims to capture the more premium end of the convenience store market.


Talking Rain Beverage Co’s Sparkling Ice Ginger Lime - Product Launch 17 Oct 17

Olly Wehring

Talking Rain Beverage Co is gearing up for this year’s National Association of Convenience Stores Show in the US, where it will showcase a new addition to its Sparkling Ice soft drinks range.


Treasury Wine Estates' 19 Crimes Cabernet Sauvignon - Product Launch 17 Oct 17

Andy Morton

Treasury Wine Estates has launched a third expression in its male-focussed 19 Crimes wine range, and the first to come from a single varietal.


Asahi's Meantime Brewing Co unveils blendable beers in coffee tie-up 17 Oct 17

Andy Morton

Asahi's London brewery, Meantime Brewing Co, has launched two limited-edition beers, designed to be mixed together to give consumers a latte-style blend of coffee and cream ale.

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.

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