Product launches: Latest news and analysis articles

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Latest Insights

Why so Long, Honey? Cognac Turns Sweet

At Vinexpo this week, we spied the launch of a honey Cognac......

NPD: Tools to Defuse Wine Choice Explosion

In this month's review of drinks NPD, Tom Vierhile considers how wine companies are helping consumers make their wine-purchasing decisions....

Analysis - Keurig Kold fails to impress

Last week, analysts got a sneak preview of the Keurig Kold. It was a long-awaited chance to test-drive the home-carbonation platform that Th...

SABMiller feels pressure to innovate

Mature markets are placing greater pressure on mainstream beers, creating increased demand for innovation and premiumisation, according to S...

Latest Interviews

Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.


Interview - PepsiCo chief scientific officer, Pt 2 22 Jul 2014

Olly Wehring

Last week, we published the first part of our interview with Dr Mehmood Khan, chief scientific officer at PepsiCo and head of global research & development. Here, in the second and final part, Dr Khan gives us a tour of the inner workings of PepsiCo's R&D approach and defines success and failure for his department.

Latest News

NPD: Armand de Brignac Champagnes 3 Jul 15

Lucy Britner

Hip hop star Jay Z's Champagne brand Armand de Brignac is to launch two new expressions.


NPD: United Breweries' Kingfisher Ultra Max 3 Jul 15

Rojita Tiwari

United Breweries has extended its premium beer brand Kingfisher Ultra’s portfolio by launching Kingfisher Ultra Max making it the most expensive strong beer (8% abv and above) in the country.


Distell takes Bain's whisky to the US 2 Jul 15

Lucy Britner

Distell is to launch its South African grain whisky Bain's in the US.


NPD: GH Mumm Collection du Chef de Caves 2 Jul 15

Lucy Britner

The House of Mumm Champagne is re-releasing a limited quantity of magnums as the launch offering for its new Collection du Chef de Caves.


Delegat Group's Barossa Valley Estate 1 Jul 15

Olly Wehring

Delegat Group has extended the roll-out for an addition to its global wine portfolio.


NPD: Liquid Ice Energy's Liquid Ice Orange 1 Jul 15

Lucy Britner

Liquid Ice Energy has launched an orange variant of its energy drink.

Latest blogs

Coca-Cola courts controversy over milk ad 5 Dec 14

James Wilmore

Advertising can be a strange beast.


Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT! 21 Nov 14

Olly Wehring

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets.

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