Product launches: Latest news and analysis articles

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NPD fuels gains for milk alternatives

Milk alternatives may lack the advertising heft of CSDs, the share-of-stomach of bottled water, the sophistication of coffee or the mind-num...

Spirits in 2015 - just-drinks Review of the Year

With 2015 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, de...

Bottled water's plastic conundrum? Eat the bottle

From a sales and growth perspective, there’s a lot to like about bottled water. With US per-capita consumption up just over 6% in 2014, acco...

Are we about to see a no-alcohol Heineken?

Last week, Heineken held its quarterly 'What's Brewing' seminar, a chance for analysts to hear the latest strategy from the brewer....

Latest Interviews

Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.


Interview - PepsiCo chief scientific officer, Pt 2 22 Jul 2014

Olly Wehring

Last week, we published the first part of our interview with Dr Mehmood Khan, chief scientific officer at PepsiCo and head of global research & development. Here, in the second and final part, Dr Khan gives us a tour of the inner workings of PepsiCo's R&D approach and defines success and failure for his department.

Latest News

Highfern's Angels’ Nectar Rich Peat Edition - NPD 5 Feb 16

Lucy Britner

Highfern has added a heavily-peated expression to its Angels' Nectar blended Scotch brand.


Casella Family Brands launches Yellow Tail beer 5 Feb 16

Lucy Britner

Casella Family Brands has launched a beer extension of its Yellow Tail wine brand in the US, according to reports. 


Burnett’s Flavored Vodka Cucumber Lime - NPD 5 Feb 16

Olly Wehring

Heaven Hill Distilleries has added a cucumber lime flavour extension to its Burnett's Flavored Vodka range in the US.


Diageo's Oban Little Bay single malt Scotch - NPD 5 Feb 16

Lucy Britner

Diageo has released a new expression of its Oban single malt whisky, called Little Bay. 


Rombauer's 2015 Napa Valley Sauvignon Blanc - NPD 4 Feb 16

Lucy Britner

Rombauer has released its first Sauvignon Blanc.


Kirin Lion's Hahn Ultra - NPD 4 Feb 16

Andy Morton

Kirin's Australia unit, Lion, has launched a 0.9% abv beer under its Hahn brand as the company ups it focus on the low- and no-alcohol segment.

Latest blogs

Coca-Cola courts controversy over milk ad 5 Dec 14

James Wilmore

Advertising can be a strange beast.


Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT! 21 Nov 14

Olly Wehring

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets.

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