Product launches: Latest news and analysis articles

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Latest Interviews

"The on-trade doesn't realise it can up-sell on a Coca-Cola" - Interview, Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.


just a Moment With ... Kevin Abrook from William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Latest News

No more "set-piece battle" product launches - Coca-Cola Co CEO 17 Nov 17

Andy Morton

The CEO of The Coca-Cola Co has called a halt to large-scale product launches, saying the company will instead take a "test-and-learn" approach to innovation.


Marston's Hobgoblin IPA - Product Launch 17 Nov 17

Lucy Britner

Marston's has launched an IPA under its Wychwood Brewery Hobgoblin brand.


Pernod Ricard's Midleton Dair Ghaelach Bluebell Forest - Product Launch 17 Nov 17

Lucy Britner

Pernod Ricard's Irish Distillers unit has added a new expression to its virgin Irish oak collection of single pot still whiskeys.


Kopparberg Sweet Apple cider - Product Launch 16 Nov 17

Olly Wehring

Kopparberg has added further to its namesake cider portfolio in the UK, this time releasing an apple-with-honey variant.


Halewood Wines & Spirits' Crabbie's Ginger IPA - Product Launch 16 Nov 17

Andy Morton

Halewood Wines & Spirits has launched an IPA under its Crabbies alcoholic ginger beer brand.


Teeling Whiskey Co's The Revival Volume IV - Product Launch 16 Nov 17

Lucy Britner

Teeling Whiskey Co has released the fourth bottling in its The Revival single malt whiskey series. 

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.

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