Product launches: Latest news and analysis articles

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When is a rum not a rum? When it's Captain Morgan

Last week's half-year results have given Diageo a solid base for its fiscal full-year. But, amidst the 7.5% sales lift for the group in the...

Bar Nøne launch proves Coca-Cola is faster

This week has seen yet another launch in the adult soft drinks category. Another company keen to target moderation trends with a cocktail-st...

The beer category in 2018 - Review

As the end of the year approaches, just-drinks takes a four-part look at the stories that made the headlines in 2018 across the global drink...

Six companies shaking up non-alcoholic drinks

On Saturday, mindful drinking consumer group Club Soda held its Mindful Drinking Festival outside of London for the first time. Just-drinks...

Latest Interviews

"It was a lot harder without the power of Diageo behind me" - Ami-Lynn Bakshi, co-founder of Cafe Agave & former Diageo executive 4 Jan 2019

Andy Morton

Last year, Ami-Lynn Bakshi launched one of the first alcoholic cold-brew coffee RTDs in the US, the 12.5%-abv Cafe Agave Spiked Cold Brew. Before helping to pioneer the hard coffee category, she spent 20 years working for Diageo in a number of roles around the world, including North American innovations head and American whiskey marketing director. Here, Bakshi tells just-drinks what she learned from her time with the spirits multinational and how those lessons are informing her new career as a beverage entrepreneur.


"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's global chief marketing officer, Rebecca Messina 13 Jun 2018

Andy Morton

Rebecca Messina joined Beam Suntory two-and-a-half years ago to lead global marketing after spending the previous two decades with The Coca-Cola Co. This week, Messina took time out from Beam Suntory's annual global conference in Barcelona to sit down with just-drinks and talk about what lessons she has brought from Coca-Cola to her current role, the challenges of marketing around stock shortages and why there would be no winners from a Trump trade war.

Latest News

Bacardi expands Martini Fiero European roll-out 26 Mar 19

Lucy Britner

Bacardi has lined up the wider release of its new orange-flavoured aperitif brand in Europe.


Diageo's Bulleit Rye 12-Year-Old Straight American Whiskey - Product Launch 26 Mar 19

Lucy Britner

Diageo has rolled out a 12 year old expression from its Bulleit American whiskey stable.


Whyte & Mackay's The Whisky Works Scotch whisky range - Product Launch 26 Mar 19

Olly Wehring

Whyte & Mackay has lined up two Scotch whisky iterations from its The Whisky Works project. The concept, run independently by Whyte & Mackay blender and whisky maker Gregg Glass, kicks off with a pair of "experimental whiskies" later this month.


Tomatin 1975 Warehouse 6 Collection single malt Scotch - Product Launch 25 Mar 19

Lucy Britner

Highland whisky distillery Tomatin has released the third expression in its Warehouse 6 Collection.


Bacardi's Dewar's Double Double blended Scotch whiskies - Product Launch 25 Mar 19

Olly Wehring

Bacardi has released details of a new range of aged blended malt Scotch iterations under the Dewar's brand name.


Treasury Wine Estate's Beringer Brothers Tequila-aged Sauvignon Blanc - Product Launch 25 Mar 19

Olly Wehring

Treasury Wine Estates is adding another spirits-related expression to its Beringer Brothers wine range in the US.



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