Product launches: Latest news and analysis articles

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Will UK White Claw launch be lockdown proof?

White Claw's first launch outside of North America may not be happening in the most auspicious of circumstances. But, the brand that took th...

Heritage won't win hard seltzer's summer showdown

Earlier this month, Molson Coors Beverage Co management showed remarkable verbal dexterity when dodging questions on whether the US market w...

Is Molson Coors set to pivot away from beer?

There was a lot to take in from yesterday's news that Molson Coors is to massively overhaul its global operations. Top-line are the jobs los...

Coca-Cola reaps rewards of CEO's innovation bet

The Coca-Cola Co's James Quincey has been talking about innovation since he took over as CEO from Muhtar Kent in 2017....

Latest Interviews

Coca-Cola's Costa Coffee global expansion - just-drinks speaks to Prodromos Nikolaidis, Coca-Cola HBC's group coffee director 27 May 2020

Andy Morton

just-drinks speaks to Coca-Cola HBC's group coffee director, Prodromos Nikolaidis, about how the coronavirus pandemic has affected the company's roll out of the Costa Coffee platform, the prospect of a new battleground in Coca-Cola's rivalry with PepsiCo and whether we will see a Costa-branded Coke.


"Who knew we'd launch in the middle of a pandemic?" - just-drinks speaks to Jade Padua, co-founder of new CBD beverage company G&Juice 23 Apr 2020

Andy Morton

The whole world may be in lockdown, but despite the coronavirus pandemic the drinks industry refuses to stop. An example is G&Juice, a Californian, hemp-derived CBD beverage start-up whose plans for the release of its first products were thrown into disarray by COVID-19. Meetings with leading retailers and distributors scheduled for Expo West were lost when the Anaheim trade show was cancelled at the last minute, potentially cutting off G&Juice's route-to-market at a crucial stage. Undaunted, the three women at the helm of G&Juice have reassessed their plans, turning to smaller outlets in California that were calling out for stress-busting CBD products in a time of national emergency. Yesterday, just-drinks spoke to G&Juice co-founder & CMO Jade Padua, currently in lockdown in her home city of Toronto, Canada, about reacting to the cancelled Anaheim show, the positives of launching during a global pandemic and what US food safety authorities have in store for CBD beverages.

Latest News

Cocktail Courier unveils 12-serve margarita 'Party Can' 9 Jul 20

Andy Morton

A US cocktail delivery service has launched a resealable 'Party Can' that contains 12 RTD cocktail serves.


Avaline 'clean' wine from Cameron Diaz - Product Launch 9 Jul 20

Andy Morton

Actor Cameron Diaz has launched "clean" wine brand Avaline.


Asahi Breweries’ Nikka Days Japanese whisky - Product Launch 9 Jul 20

Rafaela Sousa

Asahi Breweries has added a new expression under its Nikka range in the US.


Halewood Wines & Spirits' Samuel Gelston’s Single Pot Still Irish whiskey - Product Launch 9 Jul 20

Olly Wehring

Halewood Wines & Spirits has added a single pot still expression to the Samuel Gelston's Irish whiskey brand through its HJ Neil subsidiary.


PepsiCo adds Pepsi Pineapple to US flavours range 8 Jul 20

Andy Morton

PepsiCo has launched a pineapple-flavoured Pepsi as the company continues to try out new flavours from its flagship soft drinks brand.


WM Spirits' Pure Lite 20%-abv vodka - Product Launch 8 Jul 20

Andy Morton

WM Spirits has launched a lower-alcohol vodka under its Pure brand.



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