Product launches: Latest news and analysis articles

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PepsiCo's Driftwell launch a seachange for drinks

In the late 1800s, cola drink producers started out on a path to global success selling patented medicinal beverages. This week, the soft dr...

Coca-Cola alcohol launch a statement of intent

The Coca-Cola Co's announcement it is to release an alcoholic sparkling water in Latin America shouldn't be a surprise. But it is....

Will UK White Claw launch be lockdown proof?

White Claw's first launch outside of North America may not be happening in the most auspicious of circumstances. But, the brand that took th...

Heritage won't win hard seltzer's summer showdown

Earlier this month, Molson Coors Beverage Co management showed remarkable verbal dexterity when dodging questions on whether the US market w...

Latest Interviews

"The rest of Europe is so primed for hard seltzer" - just-drinks speaks to Loon Water co-founders Fabio & Francesca Bruni 23 Sep 2020

Andy Morton

Loon Water founders Fabio and Francesca Bruni talk about the difference between the US and UK markets, why distillers risk brand dilution with big-name launches and where the global hard seltzer category goes from here.


Beam Suntory's On The Rocks purchase opens door to non-alc - Interview, CEO Albert Baladi 4 Sep 2020

Andy Morton

For the CEO of one of the world's biggest spirits companies, Albert Baladi, has a lot of positive things to say about non-alcoholic cocktails.

Latest News

Eastside Distilling launches namesake craft spirits brand 5 Mar 21

Rhodri Morgan

Eastside Distilling has released details of the debut expressions from its namesake spirits brand.


Molson Coors Beverage Co partners with Pernod Ricard on Molson Common Bond 5 Mar 21

Andy Morton

Molson Coors Beverage Co has teamed up with Pernod Ricard's Canadian arm to release a new Molson lager produced using whisky hops.


Mackmyra's Björksav Swedish whisky - Product Launch 4 Mar 21

Rhodri Morgan

Swedish distiller Mackmyra has launched a limited-edition single malt whisky as part of its 'Seasonal' series of bottlings.


Ocean Spray Cranberries' Ocean Spray Wave caffeinated water - Product Launch 4 Mar 21

Andy Morton

Ocean Spray Cranberries is latest soft drinks company to enter the caffeinated sparkling water category with the launch of Ocean Spray Wave.


Anheuser-Busch InBev unveils Goose Island Cadbury Creme Egg beer 3 Mar 21

Andy Morton

Anheuser-Busch InBev has launched a Goose Island beer designed to taste like a cream-filled chocolate egg made by UK confectioner Cadbury.


Green Cures & Botanical Distribution boosts Hollywood vodka in US 3 Mar 21

Rhodri Morgan

Green Cures & Botanical Distribution has added a botanical-infused expression to the portfolio of its Hollywood vodka brand.



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