Product launches: Latest news and analysis articles

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Coca-Cola reaps rewards of CEO's innovation bet

The Coca-Cola Co's James Quincey has been talking about innovation since he took over as CEO from Muhtar Kent in 2017....

Diageo at "peak innovation" - NPD showcase

Yesterday, Diageo presented some of its newer spirits and beer launches to the media in an innovation showcase at the company's London city...

The power of nostalgia over consumers - Trends

Consumers have repeatedly shown the value of appealing to nostalgia in their love of things that resonate with their younger selves or due t...

"Too many tuxedos, too much bling" - BrewDog

As a brewer, BrewDog is no stranger to confrontation. The company's next run-in, however, could be with the rule makers of the spirits indus...

Latest Interviews

"We're putting our money where our mouth is" - Halewood Wines & Spirits jumps into CBD with hemp rum - Focus 5 Jul 2019

Andy Morton

At a London cocktail trade show in London earlier this week, the Dead Man's Fingers stall was causing a bottleneck. Bartenders and other interested parties blocked the aisles to get a taste of the spiced rum brand's newest innovation, a hemp-flavoured spirit infused with CBD. The ingredient, mainly extracted from hemp but also present in cannabis, is already a big noise in the soft drinks scene. But, London's cocktail cognoscenti haven't seen anything like this before. 


"It was a lot harder without the power of Diageo behind me" - Ami-Lynn Bakshi, co-founder of Cafe Agave & former Diageo executive 4 Jan 2019

Andy Morton

Last year, Ami-Lynn Bakshi launched one of the first alcoholic cold-brew coffee RTDs in the US, the 12.5%-abv Cafe Agave Spiked Cold Brew. Before helping to pioneer the hard coffee category, she spent 20 years working for Diageo in a number of roles around the world, including North American innovations head and American whiskey marketing director. Here, Bakshi tells just-drinks what she learned from her time with the spirits multinational and how those lessons are informing her new career as a beverage entrepreneur.

Latest News

Walsh Whiskey’s The Irishman Vintage Cask 11th Edition - Product Launch 23 Aug 19

Thandie Sibanda

Walsh Whiskey has lined up the 11th release of Irish whiskey brand The Irishman’s annual Vintage Cask series.


Azul Beverage Co's Azulana sparking Tequila RTD - Product Launch 23 Aug 19

Olly Wehring

California start-up The Azul Beverage Co has lined up the release of a sparkling, Tequila-based canned RTD in its home market.


Anheuser-Busch InBev's That Boutique-y Rum Co Signature Blends - Product Launch 23 Aug 19

Thandie Sibanda

That Boutique-y Rum Co, which is part of Anheuser-Busch In Bev's Atom Group, has launched a Signature Blends range.


Skin Te's Hibiscus Vanilla Collagen Sparkling Tea - Product Launch 22 Aug 19

Thandie Sibanda

California-based start-up Skin Te has added a third variant to its namesake line of collagen sparkling teas.


Moet Hennessy's Ardbeg Traigh Bhan single malt Scotch whisky - Product Launch 22 Aug 19

Thandie Sibanda

Moet Hennessy has lined up a new permanent addition to its Ardbeg single malt portfolio.


The Glasgow Distillery Co's 1770 Peated single malt Scotch whisky - Product Launch 22 Aug 19

Thandie Sibanda

The Glasgow Distillery Co has added a peated expression to its 1770 single malt Scotch whisky range.



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