Product launches: Latest news and analysis articles

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Latest Interviews

"It's still really hard for black and brown entrepreneurs to raise capital in CBD" - Tanisha Robinson, CEO of CBD beverage company W*nder 6 Nov 2019

Thandie Sibanda

Earlier this year, Tanisha Robinson quit her role as chief disruption officer at Scottish craft brewer BrewDog to create her own CBD-infused drinks brand. W*nder (pronounced 'wonder') is a CSD that contains vitamins and CBD to provide energy, focus and a "better life balance". Robinson credits herself as a black female CEO that has tapped into an industry that other ethnic minorities may never gain access to. This week, just-drinks spoke to Robinson to learn how her previous employment experiences have influenced her start-up and what the future holds for her CBD drinks brand ahead of next year's launch.


"We're putting our money where our mouth is" - Halewood Wines & Spirits jumps into CBD with hemp rum - Focus 5 Jul 2019

Andy Morton

At a London cocktail trade show in London earlier this week, the Dead Man's Fingers stall was causing a bottleneck. Bartenders and other interested parties blocked the aisles to get a taste of the spiced rum brand's newest innovation, a hemp-flavoured spirit infused with CBD. The ingredient, mainly extracted from hemp but also present in cannabis, is already a big noise in the soft drinks scene. But, London's cocktail cognoscenti haven't seen anything like this before. 

Latest News

The Coca-Cola Co unveils creatine-based Powerade Ultra 17 Jan 20

Andy Morton

The Coca-Cola Co is to launch a variant of Powerade containing creatine as the company ramps up its sports drink portfolio.


Latitude Beverage's Wheel Horse rye whiskey - Product Launch 17 Jan 20

Olly Wehring

Latitude Beverage is readying the release of the first batch of a rye whiskey produced in Kentucky.


PepsiCo unveils Mtn Dew Amp Game Fuel Zero as non-sugar portfolio grows 16 Jan 20

Andy Morton

PepsiCo has further expanded the zero-calorie roster of its Mtn Dew brand with the launch of a no-sugar Game Fuel.


MBF Co's Slapjack Jackfruit Vodka - Product Launch 16 Jan 20

Lucy Britner

US drinks company MBF Co has launched what it claims is the world's first jackfruit spirit. The company describes Slapjack as "juicy and tropical, with a touch of sweet heat".


SHS Drinks’ WKD Dark Fruit - Product Launch 16 Jan 20

Lucy Britner

SHS Drinks has added a dark fruit variant to its WKD RTD brand as it looks to tap into the "easily understood ‘dark fruit’ concept".


Tomatin’s Warehouse 6 collection - The 1977 - Product Launch 15 Jan 20

Lucy Britner

Highland whisky distillery Tomatin has released the fourth expression in its ultra-premium 'Warehouse 6 Collection' line.



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