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Is Brown-Forman doing a Jack Daniel's in Ireland?

At the official ground-breaking ceremony for Brown-Forman's Slane Castle Irish whiskey distillery this week, the talk among a few of the gue...

The new Johnnie Walker ad and today's consumers

Another day, another new advertising campaign. Naturally it’s the biggest/best/furthest-reaching/boldest/most innovative (delete as appropri...

How to inspire loyalty in the new ‘me’ generation

There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by...

Why consumers don't care about vodka's provenance

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka se...

Latest Interviews

Interview - Heineken global activation director 28 Sep 2015

Olly Wehring

The Rugby World Cup is just over one week old and the event is dominating the television, radio and newspapers here in the UK. As one of the event's headline sponsors, Heineken hopes that this level of interest will continue, right through to the final on 31 October. Earlier today, just-drinks spoke to Heineken's global activation director, Hans Erik Tuijt, about the brewer's activities in and around the tournament, the balance of power between television and digital marketing and whether the host nation's continued presence in the event actually matters.

Why did Mast-Jägermeister buy Sidney Frank? 10 Aug 2015

Andy Morton

Last week, Mast-Jägermeister, the German owner of the Jägermeister herbal liqueur, took control of its US distributor Sidney Frank Importing Co. Part of Mast-Jägermeister's new strategy to control distribution in its core markets, the acquisition was otherwise noteworthy because of the important role Sidney Frank has played in Jägermeister's global rise.With Jägermeister sales in the US under pressure, Mast-Jägermeister is looking to move away from its famous brand's reputation as a party shot and embrace the new craft spirits culture. But, as Mast-Jägermeister executive board member Michael Volke told just-drinks from New York last week, not completely away.

Latest News

New-look Conviviality closes Matthew Clark buy 8 Oct 15

Andy Morton

Conviviality Retail has changed its name as it completes the purchase of UK on-trade distributor Matthew Clark.

ASA bans Heineken's YouTube Strongbow ad 7 Oct 15

Lucy Britner

The Advertising Standards Authority (ASA) has upheld a complaint against Heineken UK for a Strongbow YouTube advert. 

Blackheath moves into brand development 6 Oct 15

Lucy Britner

Connecticut-based marketing and sales firm Blackheath Beverage Group has expanded its business to include the development of wine and spirit brands.

Coca-Cola Co, AB InBev call for FIFA boss to quit 5 Oct 15

Olly Wehring

FIFA World Cup sponsors The Coca-Cola Co and Anheuser-Busch InBev have called for the head of the football organisation to step down.

Mouton Cadet extends Ryder Cup sponsorship to US 2 Oct 15

Olly Wehring

Baron Philippe de Rothschild has extended its relationship with the PGA of America golfing body, to make its Mouton Cadet brand the 'Official Wine' of next year's Ryder Cup.

Beam Suntory unveils Jim Beam tourist attraction 2 Oct 15

Olly Wehring

Beam Suntory has opened its Jim Beam Urban Stillhouse tourist site in Louisville, Kentucky.

Latest blogs

Bar Convent Berlin - Day two: Startups and fishy gin 7 Oct 15

Andy Morton

just-drinks is in Berlin this week for Bar Convent Berlin. Here's the second and final part of Andy Morton's blog, which will keep you up-to-date at one of Europe's most important dates in the alcohol industry's calendar.

Well played, Lucozade 5 Oct 15

Lucy Britner

Responding to criticism on social media is tough. You've got to engage the consumer without starting an argument and - ideally - get them on side.

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