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Brands of the past should be wary of the future

When your brand is steeped in history, how do you make it relevant to the consumers of today, without diluting that long-held cache? Richard...

Diageo's LAC head on Scotch, Cachaça & cocktails

Late last week, Diageo's Latin America & Caribbean president Alberto Gavazzi hosted a conference call with analysts. Gavazzi offered some in...

Drinks companies must tap into consumer happiness

The pursuit of happiness may conjure up notions of carefree abandon, but it has become a serious business. Ben Cooper examines how positive...

Why craft owes much to multinational brands

In wanting to trumpet their credentials, craft spirits brands still owe much to the bigger, more-established brands in the segments. Richard...

Latest Interviews

Interview, Wemyss Malts MD William Wemyss 10 Apr 2017

Lucy Britner

Late last month, Wemyss Malts announced plans to move its Darnley's gin production to its own, newly-created facility in Scotland. The gin, which launched in 2010, is currently produced at Thames Distillers in London.  At the same time, the firm announced that it has dropped 'View' from the brand name and rolled out fresh packaging as well as a Navy Strength version of its Spiced Gin brand. just-drinks sat down with Wemyss Malts founder and managing director William Wemyss in Edinburgh to find out why being "made in Scotland" is important.


Interview, Rothschild CEO Hugues Lechanoine 29 Mar 2017

Lucy Britner

Earlier this month, the CEO of Baron Philippe de Rothschild, Hugues Lechanoine visited London. During his visit, just-drinks sat down with him to discuss the family-owned wine company's flagship brand, Mouton Cadet, as well as the sponsorship opportunities available to wine and the issues facing wine companies in emerging markets.

Latest News

Britvic unveils US$4.5m Robinsons Refresh’d push 20 Jul 17

Andy Morton

Britvic has launched a GBP3.5m (US$4.5m) marketing campaign for the recently launched Robinsons Refresh’d brand.


PepsiCo paves way for Crystal Pepsi relaunch 20 Jul 17

Andy Morton

PepsiCo is to hold a multi-city "90s throwback" tour starring Salt-N-Pepa in the lead up to the relaunch of Crystal Pepsi.


AB uses Marisa Miller to prod MillerCoors 19 Jul 17

Olly Wehring

The US division of Anheuser-Busch InBev has recruited model Marisa Miller for an online activation that pokes fun at its main rival in the country MillerCoors.


Ted Danson pushes Smirnoff in new US activation 19 Jul 17

Olly Wehring

Diageo has recruited actor Ted Danson to front a series of online adverts for Smirnoff in the US.


Budejovicky Budvar rolls out beer cocktail series 18 Jul 17

Andy Morton

Czech brewer Budejovicky Budvar has launched a series of short films showcasing beer cocktails created by UK bartenders.


Carlsberg unveils San Miguel Experience in London 17 Jul 17

Andy Morton

Carlsberg is holding three days of masterclasses, demonstrations and workshops as part of a San Miguel consumer campaign in London.

Latest blogs

When life gives you lemons, make soap 9 Feb 17

Lucy Britner

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap.


Accolade Wines and a giant of the tennis world 12 Dec 16

Olly Wehring

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour through their Anakena wine portfolio.

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