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Content is key in Diageo's Aviation Gin purchase

If asked, Diageo would probably claim it owns a number of superheroes already - Johnnie Walker and Smirnoff spring to mind. Now it has one m...

How to reach Gen Z in the coronavirus era - focus

Social media platforms such as TikTok and Instagram have played a large role in Gen Z lives during the coronavirus lockdown. But how can dri...

Let your brand creativity go wild at festivals

As the summer in the UK rumbles to a close and autumn takes over, I’m packing up my festival kit once more. Away goes the tent and the thank...

How will Diageo change Cuban rum?

Last year, I spoke to Juan Gonzalez, the head of Cuba's state-owned rum company, Cuba Ron. It was one of the most entertaining afternoons of...

Latest News

Absolut readies worldwide online New Year's Eve party 27 Nov 20

Rhodri Morgan

Pernod Ricard has announced a global New Year’s Eve live stream party as part of Absolut’s "It's in our Spirit" campaign.


Pernod Ricard brings innovation to the fore in new The Glenlivet global ad - video 27 Nov 20

Andy Morton

Pernod Ricard has launched a new global activation for The Glenlivet Scotch whisky that aims to highlight the brand's latest innovations.


Concha y Toro targets "reassurance" with Casillero del Diablo UK Christmas push - video 26 Nov 20

Andy Morton

Concha y Toro has unveiled a Christmas TV ad as part of a GBP1.8m (US$2.4m) UK marketing campaign for flagship wine brand Casillero del Diablo.


The Coca-Cola Co launches COVID-era festive ad campaign - video 25 Nov 20

Andy Morton

The Coca-Cola Co has marked its centenary of Christmas advertising for brand Coke with a COVID-themed global campaign that focusses on the gift of presence over presents.


William Grant & Sons opens Hendrick's bar in Sydney hot-air balloon 25 Nov 20

Andy Morton

William Grant & Sons is to launch hot-air balloon flights over Sydney Harbour in Australia as part of a Hendrick's Gin marketing drive.


David Beckham shows his mixing skills as Diageo drives home Haig Club cocktails 24 Nov 20

Andy Morton

Diageo has brought in Haig Club brand partner David Beckham to help push at-home cocktails in a new global TV advert for the single grain Scotch whisky.



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