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Will social media marketing take over from trad?

In the quest for authentic connections with consumers, the rise of social media has been a godsend: Never before have companies had so much...

How C&C Group plans to rescue Magners - Focus

In the world of mass-market cider, geography has become a valuable marketing tool. Of the major brands on sale in the UK, Heineken's Old Mou...

Ten takeaways from the Global Drinks Forum - Pt 2

The Global Drinks Forum in Berlin last month hosted 11 presentations from all corners of the drinks industry. Talks at the day-long internat...

Ten takeaways from the Global Drinks Forum - Pt 1

The Global Drinks Forum in Berlin this October hosted 11 presentations from all corners of the drinks industry. Talks at the day-long intern...

Latest Interviews

"Money has never burnt a hole in our pocket" - Interview, Campari Group CEO Bob Kunze-Concewitz, Part II 8 Feb 2018

Andy Morton

Last month, just-drinks sat down with Campari Group CEO Bob Kunze-Concewitz during a visit to the new Appleton Estate visitors centre to discuss the rum category. While we had him, Kunze-Concewitz broached a number of other subjects including Campari's M&A ambitions, the overheated Irish whiskey category and why a ban on plastic straws may not be the way to solve waste issues.


"When people come to Pinterest, they are at a point where they are interested in a product, service or category" - Interview, Pinterest UK & Ireland country manager Adele Cooper 28 Nov 2017

Lucy Britner

Online pinboard Pinterest is designed to help consumers plan. The platform allows users to 'pin' images for everything from wedding ideas to cocktail recipes. Earlier this year, the site crossed the 200m user mark - with the average age of a user over 18. Earlier this month, just-drinks deputy editor Lucy Britner spoke to the company's UK & Ireland country manager, Adele Cooper, to find out how drinks brand owners can make the most of Pinterest.

Latest News

Jägermeister partners with New York Rangers in three-year ice hockey deal 20 Feb 18

Olly Wehring

Jägermeister has secured 'official sponsor' status in the US for ice hockey team the New York Rangers.


Kevin Hart joins PepsiCo for new Mountain Dew Kickstart NBA push 16 Feb 18

Andy Morton

PepsiCo has signed comedian and Hollywood actor Kevin Hart to support its Mountain Dew Kickstart brand, offering fans the chance to sit beside him during the upcoming NBA playoffs.


Mast-Jägermeister lines up 2018 Travel Retail push 15 Feb 18

Lucy Britner

Mast-Jägermeister will increase activity in several Travel Retail markets as it looks to build on the Jägermeister brand's 2017 performance in the sector. 


Loch Lomond Group agrees five-year tie-up with The Open golf trophy 15 Feb 18

Andy Morton

Scotch whisky producer the Loch Lomond Group has signed a five-year deal to sponsor The Open golf championship.


Diageo lines up Johnnie Walker 'Mark Your Step' push in Indonesia 15 Feb 18

Lucy Britner

Diageo has unveiled a new campaign for its Johnnie Walker blended Scotch brand in the Indonesian market. 


Anheuser-Busch InBev goes regional with Texas Bud Light drive - video 14 Feb 18

Andy Morton

Anheuser-Busch InBev has launched a regional campaign for Bud Light that will only run in Texas.

Latest blogs

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord 17 Oct 17

Andy Morton

Is this a case of if you can't beat them, buy them?


When life gives you lemons, make soap 9 Feb 17

Lucy Britner

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap.



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