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Total consumer customisation? - focus

This time last month, Pepsi marketing head Todd Kaplan was in the middle of Super Bowl preparations, PepsiCo's biggest marketing spend of th...

The Coca-Cola Co in 2020 - results preview

On Wednesday, The Coca-Cola Co will announce its results for the final three months and the full 12 months of 2020. In July, the group poste...

Content is key in Diageo's Aviation Gin purchase

If asked, Diageo would probably claim it owns a number of superheroes already - Johnnie Walker and Smirnoff spring to mind. Now it has one m...

How to reach Gen Z in the coronavirus era - focus

Social media platforms such as TikTok and Instagram have played a large role in Gen Z lives during the coronavirus lockdown. But how can dri...

Latest News

Ferrari Trento secures Formula One sparkling wine sponsorship 2 Mar 21

Andy Morton

Italian sparkling wine producer Ferrari Trento has joined the growing list of alcohol brand owners to sponsor Formula One.

The Coca-Cola Co offers magazine subscriptions in Diet Coke campaign 2 Mar 21

Andy Morton

The Coca-Cola Co's UK unit is giving away subscriptions to a digital magazine platform with every purchase of Diet Coke.

Budejovicky Budvar overhauls Budvar Reserve 1 Mar 21

Andy Morton

Budejovicky Budvar has revamped the 7.5%-abv Budvar Reserve, as the Czech brewer continues a packaging overhaul of its range.

Asahi Group secures Aston Martin F1 sponsorship deal for Peroni Libera 0.0% 25 Feb 21

Andy Morton

Asahi Group has signed a sponsorship deal with Aston Martin's Formula One team to promote the non-alcoholic version of lager brand Peroni Nastro Azzurro.

Monster Beverage Corp sponsors Big3 basketball league 24 Feb 21

Andy Morton

Monster Beverage Corp has become the first energy drinks sponsor of the Big3 league, a shortened version of basketball created by former NWA rapper Ice Cube.

Camus, Amaretto Adriatico unveil DIY cocktail kit 23 Feb 21

Rhodri Morgan

Camus Cognac has released details of an at-home cocktail pack for European consumers, comprising a bottle of its namesake brand alongside an Amaretto liqueur.

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