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Let your brand creativity go wild at festivals

As the summer in the UK rumbles to a close and autumn takes over, I’m packing up my festival kit once more. Away goes the tent and the thank...

How will Diageo change Cuban rum?

Last year, I spoke to Juan Gonzalez, the head of Cuba's state-owned rum company, Cuba Ron. It was one of the most entertaining afternoons of...

Sustainability cues offer a marketing opportunity

A strawberry-flavoured vodka made by distilling the discarded whey from cheese-making, an apple vodka flavoured with 14 varietals of "non-GM...

Pernod is back in Kentucky, but why did it leave?

Ten years ago, Pernod Ricard sold Wild Turkey Bourbon to Campari Group. Today, as the French spirits group announces the purchase of Louisvi...

Latest News

COVID prompts wines from the Rhone to look closer to home 10 Jul 20

Olly Wehring

The trade association for wine producers in France's Côtes du Rhône and Rhône Valley regions has redirected marketing activity this year to concentrate on its domestic market.


The Boston Beer Co unveils ‘Live Truly’ campaign - video 10 Jul 20

Rafaela Sousa

The Boston Beer Co has released a new marketing campaign for Truly, the second-biggest US hard seltzer brand by value and volume.


Villa Maria offers back garden BAFTA viewing in prize draw 8 Jul 20

Andy Morton

New Zealand winery Villa Maria has launched a UK prize draw activation, offering one consumer a UK awards ceremony in their own home.


Zamora Co pokes vegans with Licor 43 Horchata UK ads 8 Jul 20

Rafaela Sousa

Zamora Co has lined up a vegan-themed digital activation in the UK for its recently-released Licor 43 Horchata liqueur.


Silk Road Distillers changes name to Offbeat 7 Jul 20

Andy Morton

Silk Road Distillers is now called Offbeat after a crowdfunding-backed campaign to find a new name.


The Coca-Cola Co lines up post-COVID global Coke campaign - video 6 Jul 20

Andy Morton

The Coca-Cola Co has released the first global advert for brand Coke since the coronavirus lockdown as the soft drinks giant emerges from its recent marketing pullback.



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