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Latest Insights

China spirit - How Diageo reinflated baijiu, II

In a visit to the home of Diageo's Chinese spirit brand, Shuijingfang, news & insights editor Andy Morton looks back at the fall - and subse...

China spirit - How Diageo got burned by baijiu, I

In a visit to the home of Diageo's Chinese spirit brand, Shuijingfang, news & insights editor Andy Morton looks back at the fall - and subse...

Why wine communication sucks - Industry Comment

When were you last swept away by a piece of wine advertising? Compared to other drinks categories, the wine industry continues to push educa...

The just-drinks analyst writes...

This month, former beverage analyst Ian Shackleton takes a long, hard look at marketing spend in the digital world, a better-than-expected r...

Latest Interviews

"Launching a brand new gin now would be a tough ask" - Interview, Wemyss Malts MD William Wemyss 10 Apr 2017

Lucy Britner

Late last month, Wemyss Malts announced plans to move its Darnley's gin production to its own, newly-created facility in Scotland. The gin, which launched in 2010, is currently produced at Thames Distillers in London.  At the same time, the firm announced that it has dropped 'View' from the brand name and rolled out fresh packaging as well as a Navy Strength version of its Spiced Gin brand. just-drinks sat down with Wemyss Malts founder and managing director William Wemyss in Edinburgh to find out why being "made in Scotland" is important.


"Everything we are doing is to create value, not volume" - Interview, Baron Philippe de Rothschild CEO Hugues Lechanoine 29 Mar 2017

Lucy Britner

Earlier this month, the CEO of Baron Philippe de Rothschild, Hugues Lechanoine visited London. During his visit, just-drinks sat down with him to discuss the family-owned wine company's flagship brand, Mouton Cadet, as well as the sponsorship opportunities available to wine and the issues facing wine companies in emerging markets.

Latest News

Pernod Ricard goes global with The Glenlivet marketing push – video 22 Sep 17

Olly Wehring

Pernod Ricard’s Chivas Brothers division has announced the launch of a global marketing activation for its The Glenlivet single malt Scotch whisky brand.


The Coca-Cola Co signs FIFA 2018 character as Coke Zero ambassador - video 21 Sep 17

Andy Morton

The Coca-Cola Co has taken sport star endorsements in a new direction after signing up its first virtual athlete.


Patron Tequila dives into augmented reality with iOS 11 app 21 Sep 17

Andy Morton

Patrón Tequila has launched an augmented reality app as it seeks to utilise the capabilities of next-generation smart phones.


Heineken 3 grabs market share in Australia - figures 20 Sep 17

Andy Morton

The 3.3%-abv Heineken 3 has captured almost a third of the Australian premium mid-strength beer market since its launch last year, Heineken has said.


William Grant & Sons highlights consumers’ DNA blend in Tullamore Dew global activation - video 20 Sep 17

Olly Wehring

William Grant & Son has tapped into the growing personalisation trend with its Tullamore Dew Irish whiskey brand, creating a branded DNA kit to encourage consumers globally to "uncover their own unique blend".


UK ad watchdog dismisses Anheuser-Busch InBev complaint - video 20 Sep 17

Lucy Britner

A complaint against a television advert and Tweet for Anheuser-Busch InBev brand Bud Light has been thrown out by the UK's Advertising Standards Authority.

Latest blogs

When life gives you lemons, make soap 9 Feb 17

Lucy Britner

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap.


Accolade Wines and a giant of the tennis world 12 Dec 16

Olly Wehring

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour through their Anakena wine portfolio.

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