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How will Diageo change Cuban rum?

Last year, I spoke to Juan Gonzalez, the head of Cuba's state-owned rum company, Cuba Ron. It was one of the most entertaining afternoons of...

Sustainability cues offer a marketing opportunity

A strawberry-flavoured vodka made by distilling the discarded whey from cheese-making, an apple vodka flavoured with 14 varietals of "non-GM...

Pernod is back in Kentucky, but why did it leave?

Ten years ago, Pernod Ricard sold Wild Turkey Bourbon to Campari Group. Today, as the French spirits group announces the purchase of Louisvi...

Is Carlsberg treating consumers like suckers

In 1991, Gerald Ratner, the owner of UK high street jewellery shop chain Ratner's, stepped into corporate infamy when he declared that some...

Latest Interviews

"Irish whiskey and gin can't rest on their laurels" - Interview, Shane Hoyne, CMO, Quintessential Brands 12 Mar 2019

Lucy Britner

Last month, Quintessential Brands opened the doors for the first time to its The Dublin Liberties Irish whiskey distillery and visitor experience, making its mark on the city's burgeoning whiskey scene. Ahead of the launch event, just-drinks deputy editor Lucy Britner sat down with Quintessential's CMO, Shane Hoyne, to talk about brand homes, the future of the Irish whiskey category and the company's broader acquisition plans.


"The future isn't to get concerned about monolithic brands like Bacardi and Smirnoff, but to encourage and focus on the innovators" - Interview - Amber Beverage Group CEO Seymour Ferreira 30 Oct 2018

Andy Morton

Amber Beverage Group is a good example of a mid-tier alcohol company. Part of the SPI Group, the company employs around 2,000 across its production sites in the Baltics, Russia, Mexico and the UK. It also distributes global brands including its own Riga Black Balsam and Moskovskaya vodkas across the world. According to CEO Seymour Ferreira, Amber prides itself on having global reach while remaining small enough to be as agile as a start-up. Earlier this month, just-drinks sat down with Ferreira to talk about how to compete with the giants of the industry, the difficulties of finding good distributors and why cannabis and low-alcohol offer attractive growth for the future.

Latest News

Bacardi rolls out Bombay Sapphire global campaign - video 21 Aug 19

Andy Morton

Bacardi has unveiled a US$20m global activation for its Bombay Sapphire gin brand.


Innis & Gunn to partner with Scottish lifestyle brands in UK campaign 21 Aug 19

Andy Morton

Edinburgh craft brewer Innis & Gunn has launched a campaign to support its flagship beer, The Original, that will include partnerships with other Scottish brands.


Concha y Toro gives wine brands Augmented Reality tool in the US 21 Aug 19

Olly Wehring

Concha y Toro has launched an Augmented Reality (AR) experience for three of its South American wine brands in the US, with home-delivery service Drizly adding a delivery layer to the concept.


Britvic partners with tech start-up Sixty for wearable hydration monitor 20 Aug 19

Thandie Sibanda

Brtivic has secured a collaboration with Ireland-based Sixty to develop wearable hydration technology that monitors water levels.


Anheuser-Busch InBev’s Bud Light champions US soccer team Phoenix Rising - video 19 Aug 19

Lucy Britner

Anheuser-Busch InBev has released a 'mini-documentary' to celebrate Arizona-based soccer team Phoenix Rising's ongoing run of 14 games unbeaten.


Boston Beer Co takes Truly hard seltzer brand nationwide with US TV spots - video 13 Aug 19

Olly Wehring

The Boston Beer Co has readied a five-strong series of ads in the US for its Truly hard seltzer brand.



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