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Interview, Kevin Klock, Talking Rain - Part I 14 Jun 2016

Andy Morton

Talking Rain has grown sales from US$10m to $659m in just five years thanks to the success of its Sparkling Ice flavoured water brand. In the first of a two-part interview, just-drinks sits down with CEO Kevin Klock to discuss taking on Coca-Cola and PepsiCo, global cola fatigue and the glories of first-mover advantage.

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Renegade Spirits' Mark Reynier - Interview 23 Feb 2016

Andy Morton

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.

Heineken app pushes off-premise to on-premise 28 Sep 16

Olly Wehring

The Dutch unit of Heineken has launched an app designed to encourage off-premise consumers in the country to buy a Heineken in the on-premise.

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Campari readies Aperol Australian Open sponsorship 26 Sep 16

Olly Wehring

Campari has lined up a sponsorship tie-up for its Aperol brand with Tennis Australia that will see Aperol become the ‘official aperitif’ and ‘official spirit’ of next year’s Australian Open.

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Diageo gives Bundaberg Rum Lazy Bear TV push 26 Sep 16

Lucy Britner

Diageo's Australian unit has launched an advertising campaign to support the launch of new RTD Bundaberg Rum Lazy Bear. 

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Carlsberg launches Hong Kong campaign - video 23 Sep 16

Lucy Britner

Carlsberg has rolled out a new campaign in Hong Kong as it looks to capitalise on its "Probably the best..." slogan. 

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Evan Williams Bourbon to sponsor World Series 22 Sep 16

Olly Wehring

Heaven Hill Distillery has secured a sponsorship tie-up for its Evan Williams Bourbon with baseball’s World Series in the US this year.

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Johnnie Walker's Bourbon bent "coincidental" 21 Sep 16

Andy Morton

A new Johnnie Walker range is not intended to emulate Bourbon, the brand's global director has said, after initial expressions all featured a North American style.

Heineken brings commercial know-how to new recruitment drive 16 Sep 16

Andy Morton

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at just-drinks dusting off their resumes.

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Queues are forming for latest (Jim Beam) Apple product 9 Sep 16

Lucy Britner

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot.