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The 'metaverse' opportunity for beverage brands

A question for you: Have you ever thought about selling virtual drinks to consumers? This might sound like a wild idea to some in the bevera...

Heineken's hard seltzer venture - focus

Heineken CEO Dolf van den Brink's announcement last month the brewer is to boost flagging growth with non-beers such as hard seltzer was big...

Total consumer customisation? - focus

This time last month, Pepsi marketing head Todd Kaplan was in the middle of Super Bowl preparations, PepsiCo's biggest marketing spend of th...

The Coca-Cola Co in 2020 - results preview

On Wednesday, The Coca-Cola Co will announce its results for the final three months and the full 12 months of 2020. In July, the group poste...

Latest News

Shaquille O’Neal to get US$10m as new The Alkaline Water Co ambassador 14 May 21

Andy Morton

The Alkaline Water Co has signed up Hall of Fame basketball player Shaquille O’Neal as a brand ambassador in a deal worth at least US$10m.

PepsiCo launches Lebron James Mtn Dew Rise Energy debut activation - video 14 May 21

Rhodri Morgan

PepsiCo has rolled out the first campaign for its Mtn Dew Rise Energy brand featuring Lebron James in the US.

PepsiCo celebrates post-pandemic life in new US Pepsi ad - video 13 May 21

Andy Morton

PepsiCo has launched a new Pepsi advert in the US that looks forward to a post-COVID era in which consumers can drink from the same beverage can.

Anheuser-Busch InBev offers free Michelob Ultra to US exercisers - video 12 May 21

Rhodri Morgan

Anheuser-Busch InBev has pledged a free Michelob Ultra to US consumers who undertake physical activity as part of a new campaign.

PepsiCo rolls out debut Propel Immune Support ad - video 11 May 21

Andy Morton

PepsiCo has released the first advert for Propel Immune Support, a flavoured bottled water that claims to boost the immune system.

The Coca-Cola Co hands AHA sparkling water US TV debut - video 10 May 21

Olly Wehring

The Coca-Cola Co has released details of the first marketing activation in the US for its recently launched flavoured sparkling water brand, AHA.

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