Marketing: Latest news and analysis articles
At the official ground-breaking ceremony for Brown-Forman's Slane Castle Irish whiskey distillery this week, the talk among a few of the gue...
Another day, another new advertising campaign. Naturally it’s the biggest/best/furthest-reaching/boldest/most innovative (delete as appropri...
There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by...
This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka se...
The Rugby World Cup is just over one week old and the event is dominating the television, radio and newspapers here in the UK. As one of the event's headline sponsors, Heineken hopes that this level of interest will continue, right through to the final on 31 October. Earlier today, just-drinks spoke to Heineken's global activation director, Hans Erik Tuijt, about the brewer's activities in and around the tournament, the balance of power between television and digital marketing and whether the host nation's continued presence in the event actually matters.
Last week, Mast-Jägermeister, the German owner of the Jägermeister herbal liqueur, took control of its US distributor Sidney Frank Importing Co. Part of Mast-Jägermeister's new strategy to control distribution in its core markets, the acquisition was otherwise noteworthy because of the important role Sidney Frank has played in Jägermeister's global rise.With Jägermeister sales in the US under pressure, Mast-Jägermeister is looking to move away from its famous brand's reputation as a party shot and embrace the new craft spirits culture. But, as Mast-Jägermeister executive board member Michael Volke told just-drinks from New York last week, not completely away.
Conviviality Retail has changed its name as it completes the purchase of UK on-trade distributor Matthew Clark.
The Advertising Standards Authority (ASA) has upheld a complaint against Heineken UK for a Strongbow YouTube advert.
Connecticut-based marketing and sales firm Blackheath Beverage Group has expanded its business to include the development of wine and spirit brands.
FIFA World Cup sponsors The Coca-Cola Co and Anheuser-Busch InBev have called for the head of the football organisation to step down.
Baron Philippe de Rothschild has extended its relationship with the PGA of America golfing body, to make its Mouton Cadet brand the 'Official Wine' of next year's Ryder Cup.
Beam Suntory has opened its Jim Beam Urban Stillhouse tourist site in Louisville, Kentucky.
just-drinks is in Berlin this week for Bar Convent Berlin. Here's the second and final part of Andy Morton's blog, which will keep you up-to-date at one of Europe's most important dates in the alcohol industry's calendar.
Responding to criticism on social media is tough. You've got to engage the consumer without starting an argument and - ideally - get them on side.
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- The IWSR Duty Free/Travel Retail Summary Report 2015
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