Marketing: Latest news and analysis articles

Subscribe via RSSWhat is RSS?

Latest Insights

Is Blended Scotch Turning Bourbon? - Comment

In Glasgow, Scotland's former second city of the British empire, small corners still bear witness to its American colonial past. This is whe...

Rekorderlig Deal Sees Molson Coors Miss Out

Not many business empires begin with a holiday to Peru. But that was the genesis of Chilli Marketing, which last week sold the UK rights of...

Where Beer is Brewed Can Leave a Bad Taste

Where beer brands are actually brewed has been in the news again this week and the argument seems to be one of geography rather than one of...

Analysis - Cider's Campaign Gains

As the US looks set to start imbibing cider like its friends across the pond, we look at the key messages from this year’s campaign crop....

Latest Interviews

Martell's CEO & chairman, Philippe Guettat 6 May 2015

Andy Morton

Pernod Ricard's Cognac unit, Maison Martell, is about to celebrate its 300th anniversary. just-drinks caught up with Philippe Guettat, Martell's CEO & chairman, to discuss how the party preparations are going, why China demand is at a crossroads and what lies ahead for the unit in Africa.

Interview - Angel's Share Brands 2 Apr 2015

Andy Morton

Bacardi has entered the Bourbon market, following its purchase of Angel's Share Brands and its Louisville Distilling Co subsidiary this week. just-drinks spoke to the company's co-founder and chief innovation officer, Wes Henderson, about future plans, Bourbon consolidation and why some companies may be going too far in flavour innovation.

Latest News

Gosling's Rum gets America's Cup sponsorship boost 20 Jul 15

Olly Wehring

Castle Brands has secured 'official partner' status with the America's Cup yachting series for the Gosling's rum and RTD brands.

A-B InBev Open golf push for Stella Artois 17 Jul 15

Andy Morton

Anheuser-Busch InBev has launched a UK TV ad as part of its Stella Artois Open golf sponsorship at St Andrews.

Quintessential Brands launches Alize campaign 17 Jul 15

Lucy Britner

Quintessential Brands is to launch a European marketing campaign for its Alize brand.

Heineken overhauls Birra Moretti bottle 16 Jul 15

Andy Morton

Heineken has expanded the launch of a new bottle for its Italian beer brand Birra Moretti to the UK.

Coca-Cola teams up with JW Anderson - video 15 Jul 15

Lucy Britner

The Coca-Cola Co is to partner with Northern Irish fashion designer JW Anderson, to launch Diet Coke limited-edition aluminium bottles, t-shirts, bags and notebooks in the UK.

NPD - Penfolds Cellar Reserve 2012 15 Jul 15

Andy Morton

Treasury Wine Estates (TWE) has launched a new Penfolds variant as it continues to highlight the wine brand.

Latest blogs

Carlsberg - Right. Stop that: It's silly 28 Jul 15

Olly Wehring

It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office.

No, I don't wish to see what you're about to drink, thanks 20 Jul 15

Olly Wehring

It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?

just-drinks homepage

Forgot your password?

Get full access to all content, just $1 for 30 days

Site Editor Olly Wehring
Access for $1 for 30 days

A Message From The Editor [x]

just-drinks gives you the widest beverage market coverage.

But only paid just-drinks members have full, unlimited access to all our exclusive content - including 15 years of archives.

I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.

It’s our best ever membership offer – just for you.

Editor's signature

Olly Wehring, editor of just-drinks

Get 30 days for $1
Risk-free, money-back guarantee