Marketing: Latest news and analysis articles

Subscribe via RSSWhat is RSS?

Latest Insights

The just-drinks Analyst returns

Our in-house analyst is back, fresh from a raft of first-quarter results announcements. This month, Ian Shackleton runs the rule over the dr...

A-B InBev and Diageo's revolutionary marketing

There was a time, not so long ago, when occasion-based drinks marketing meant advertising your lager brand in an ad during a World Cup footb...

How NFC technology is changing alcohol marketing

In 2014, Diageo, the world’s biggest multi-category spirits producer, sent out a call to the world's growing pool of start-up tech companies...

Is this weird laser the future of outdoor ads?

On a recent night in London, behind King's Cross railway station, an ordinary-looking van has an extraordinary-looking pole sticking out of...

Latest Interviews

"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's global chief marketing officer, Rebecca Messina 13 Jun 2018

Andy Morton

Rebecca Messina joined Beam Suntory two-and-a-half years ago to lead global marketing after spending the previous two decades with The Coca-Cola Co. This week, Messina took time out from Beam Suntory's annual global conference in Barcelona to sit down with just-drinks and talk about what lessons she has brought from Coca-Cola to her current role, the challenges of marketing around stock shortages and why there would be no winners from a Trump trade war.


"All of us feel a great deal of responsibility" - just-drinks meets Hector Gorosabel, Asahi Europe CEO - Part II 10 May 2018

Andy Morton

After leading the sell-off of SABMiller's European beer brands to Asahi, Hector Gorosabel was then hired by the Japanese group to take them to a new audience, as CEO of its European office. In the second of just-drinks' two-part interview (click here for part I), Gorosabel discusses how the old SAB playbook is still in use, the challenges of brewing Asahi Super Dry in Europe, and why the health & wellness trend shouldn't frighten the beer industry.

Latest News

Treasury Wine Estates overhauls Lindeman’s Bins range in time for 175th anniversary 16 Jul 18

Andy Morton

Treasury Wine Estates has unveiled new packaging for its Lindeman's Bins range, using artwork from Australian artist David Bromley.


Britvic realigns Purdey's as natural energy drink 13 Jul 18

Richard Woodard

Britvic GB has announced a repositioning of its Purdey’s brand, with a stronger focus on its energy credentials aimed at targeting the "natural energy" consumer opportunity.


Bacardi partners with Lonely Whale to eliminate one billion plastic straws 12 Jul 18

Lucy Britner

Bacardi has teamed up with a non-profit organisation concerned with ocean health, as it looks to ramp up an initiative to ban single-use plastic straws.


Diageo ramps up Johnnie Walker heritage focus with short film - video 11 Jul 18

Richard Woodard

Diageo has launched a new promotional video designed to offer people a behind-the-scenes look at the heritage and making of its leading blended Scotch whisky brand, Johnnie Walker.


Edrington unveils virtual tour to drum up distillery interest 11 Jul 18

Richard Woodard

Edrington-owned single malt whisky The Macallan is aiming to spread awareness about its new GBP140m (US$186m) distillery with a new "virtual tour" of the plant.


UK ad watchdog warns Highland Spring over online prize claims 11 Jul 18

Richard Woodard

Mineral water brand Highland Spring has been rapped by UK advertising watchdog the ASA over a "misleading" online prize draw featured on its labels.

Latest blogs

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord 17 Oct 17

Andy Morton

Is this a case of if you can't beat them, buy them?


When life gives you lemons, make soap 9 Feb 17

Lucy Britner

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap.



Forgot your password?

Get full access to all content, just $1 for 30 days

Site Editor Olly Wehring
Access for $1 for 30 days

A Message From The Editor [x]

just-drinks gives you the widest beverage market coverage.

But only paid just-drinks members have full, unlimited access to all our exclusive content - including 18 years of archives.

I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.

It’s our best ever membership offer – just for you.

Editor's signature

Olly Wehring, editor of just-drinks

Get 30 days for $1
Risk-free, money-back guarantee