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Ferrari Trento secures Formula One sparkling wine sponsorship 2 Mar 21

Andy Morton

Italian sparkling wine producer Ferrari Trento has joined the growing list of alcohol brand owners to sponsor Formula One.

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The Coca-Cola Co offers magazine subscriptions in Diet Coke campaign 2 Mar 21

Andy Morton

The Coca-Cola Co's UK unit is giving away subscriptions to a digital magazine platform with every purchase of Diet Coke.

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Budejovicky Budvar overhauls Budvar Reserve 1 Mar 21

Andy Morton

Budejovicky Budvar has revamped the 7.5%-abv Budvar Reserve, as the Czech brewer continues a packaging overhaul of its range.

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Asahi Group secures Aston Martin F1 sponsorship deal for Peroni Libera 0.0% 25 Feb 21

Andy Morton

Asahi Group has signed a sponsorship deal with Aston Martin's Formula One team to promote the non-alcoholic version of lager brand Peroni Nastro Azzurro.

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Monster Beverage Corp sponsors Big3 basketball league 24 Feb 21

Andy Morton

Monster Beverage Corp has become the first energy drinks sponsor of the Big3 league, a shortened version of basketball created by former NWA rapper Ice Cube.

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Camus, Amaretto Adriatico unveil DIY cocktail kit 23 Feb 21

Rhodri Morgan

Camus Cognac has released details of an at-home cocktail pack for European consumers, comprising a bottle of its namesake brand alongside an Amaretto liqueur.