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Latest Insights

"Forget what you think you know about retail"

These days, omni-channel is the latest buzzword in retail circles, with Alibaba's 'new retail' concept in China, Hema, one of the leading pl...

A critical look at beer festivals - comment

As July gently turns to August, we enter what must be considered the heart of beer festival season....

The just-drinks Analyst returns

Our in-house analyst is back, fresh from a raft of first-quarter results announcements. This month, Ian Shackleton runs the rule over the dr...

A-B InBev and Diageo's revolutionary marketing

There was a time, not so long ago, when occasion-based drinks marketing meant advertising your lager brand in an ad during a World Cup footb...

Latest Interviews

Diageo CEO Ivan Menezes on the future of gin, the growth of no-alcohol and the plan to kick-start vodka 26 Jul 2018

Lucy Britner

Earlier today, Diageo released its full-year 2018 results, with growth coming from all regions. just-drinks spoke to CEO Ivan Menezes after the announcement to discuss the challenging vodka market, increasing thirst for no- and low-alcohol drinks and the booming gin category. 


"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's global chief marketing officer, Rebecca Messina 13 Jun 2018

Andy Morton

Rebecca Messina joined Beam Suntory two-and-a-half years ago to lead global marketing after spending the previous two decades with The Coca-Cola Co. This week, Messina took time out from Beam Suntory's annual global conference in Barcelona to sit down with just-drinks and talk about what lessons she has brought from Coca-Cola to her current role, the challenges of marketing around stock shortages and why there would be no winners from a Trump trade war.

Latest News

Rebbl launches 'What's Your Elixir' campaign 21 Sep 18

Lucy Britner

Rebbl, a US producer of coconut-milk drinks, has lined up a new marketing activation in the country.


UK retailers get VR help to understand customers' thinking 21 Sep 18

Lucy Britner

Data analytics firm Nielsen has released a virtual reality tool in the UK, as it looks to help retailers in the country understand shopper behaviour.


Micro-influencers - the future of consumer engagement for brands? - TrendHunter Future Festival 20 Sep 18

Lucy Britner

Brand owners should look to micro-influencers in the social media realm in order to drive consumer awareness, the president of consumer trends specialist TrendHunter has recommended.


William Grant & Sons secures official Tequila title for Milagro Tequila with Sacramento Kings 20 Sep 18

Olly Wehring

William Grant & Sons has agreed a sponsorship deal for its Milagro Tequila brand with US basketball team the Sacramento Kings. 


Data-capturing helping Diageo pinpoint experiential marketing success 19 Sep 18

Andy Morton

Diageo has introduced data-capture technology to gauge the success of its experiential marketing campaigns in Europe.


Pernod Ricard to open Porn Star Martini house in London for Absolut campaign 18 Sep 18

Andy Morton

Pernod Ricard is to turn a London house into a tribute to the Porn Star Martini cocktail as part of an upcoming activation for the Absolut vodka brand.

Latest blogs

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord 17 Oct 17

Andy Morton

Is this a case of if you can't beat them, buy them?


When life gives you lemons, make soap 9 Feb 17

Lucy Britner

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap.



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