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Ferrari Trento secures Formula One sparkling wine sponsorship 2 Mar 21
Italian sparkling wine producer Ferrari Trento has joined the growing list of alcohol brand owners to sponsor Formula One.
The Coca-Cola Co offers magazine subscriptions in Diet Coke campaign 2 Mar 21
The Coca-Cola Co's UK unit is giving away subscriptions to a digital magazine platform with every purchase of Diet Coke.
Budejovicky Budvar overhauls Budvar Reserve 1 Mar 21
Budejovicky Budvar has revamped the 7.5%-abv Budvar Reserve, as the Czech brewer continues a packaging overhaul of its range.
Asahi Group secures Aston Martin F1 sponsorship deal for Peroni Libera 0.0% 25 Feb 21
Asahi Group has signed a sponsorship deal with Aston Martin's Formula One team to promote the non-alcoholic version of lager brand Peroni Nastro Azzurro.
Monster Beverage Corp sponsors Big3 basketball league 24 Feb 21
Monster Beverage Corp has become the first energy drinks sponsor of the Big3 league, a shortened version of basketball created by former NWA rapper Ice Cube.
Camus, Amaretto Adriatico unveil DIY cocktail kit 23 Feb 21
Camus Cognac has released details of an at-home cocktail pack for European consumers, comprising a bottle of its namesake brand alongside an Amaretto liqueur.
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