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Ten takeaways from the Global Drinks Forum - Pt 2

The Global Drinks Forum in Berlin last month hosted 11 presentations from all corners of the drinks industry. Talks at the day-long internat...

Ten takeaways from the Global Drinks Forum - Pt 1

The Global Drinks Forum in Berlin this October hosted 11 presentations from all corners of the drinks industry. Talks at the day-long intern...

As Irish whiskey comes of age, so do its problems

It takes three years and a day for a whiskey in Ireland to mature long enough to be officially categorised as an Irish whiskey....

Marketing the past - Do younger consumers care?

Nostalgia is a gloriously strange beast at the best of times. When it comes to marketing, however, brand owners would do well to consider th...

Latest Interviews

"It's a slightly false choice to say that it is us or Jameson" - Interview, William Grant & Sons CEO Simon Hunt and Tullamore Dew global brand director Caspar MacRae 1 Nov 2017

Andy Morton

Last month, William Grant & Sons opened a new grain distillery and bottling plant at its Tullamore Dew site. The ceremony, held on a rainswept afternoon in central Ireland, was one of the final stages in William Grant's Irish whiskey venture, launched when it bought the Tullamore Dew brand in 2010.


"You could argue that we are stupid to sell in Travel Retail; for us it is the right environment" - Interview, Edrington MD for Global Travel Retail, Igor Boyadjian 10 Oct 2017

Andy Morton

In early-October, Edrington officially unveiled its new Global Travel Retail range for its The Macallan single malt Scotch whisky brand. The Macallan Quest Collection differs from its predecessor, the 1824 range, by having four SKUs instead of three. At the Tax Free World Association exhibition in Cannes, just-drinks sat down with Edrington's MD for GTR, Igor Boyadjian to discuss the reasons for the four tiers, why Edrington could exit the GTR channel and how digital is expected to transform transactions.

Latest News

UK's Advertising Standards Authority bans Pernod Ricard's Absolut Facebook ad 22 Nov 17

Lucy Britner

Pernod Ricard has been told to avoid using actors who look under 25, after complaints were made against an Absolut advert in the UK.


Hartwall gives Original Long Drink Kimi Räikkönen push in Japan 22 Nov 17

Olly Wehring

Hartwall has released the latest television advert in Japan for its namesake Original Long Drink RTD, featuring brand ambassador and F1 driver Kimi Räikkönen.


Maison Villevert relaunches G'Vine Nouaison gin 22 Nov 17

Lucy Britner

Cognac-headquartered drinks firm Maison Villevert has changed the recipe and packaging for its G'Vine Nouaison gin brand.


Treasury Wine Estates sponsors UK's NME Awards with 19 Crimes 21 Nov 17

Lucy Britner

Treasury Wine Estates has announced a tie-up between its 19 Crimes wine brand and music website New Musical Express' awards in London.


Illva Saronno gives Disaronno global TV push - video 21 Nov 17

Olly Wehring

Illva Saronno has released details of a global television advert for its Disaronno liqueur brand.


Gruppo Campari lines up Appleton Estate rum push at JFK airport 20 Nov 17

Lucy Britner

Gruppo Campari has launched a Travel Retail campaign for its Appleton Estate rum brand, at New York's JFK airport. 

Latest blogs

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord 17 Oct 17

Andy Morton

Is this a case of if you can't beat them, buy them?


When life gives you lemons, make soap 9 Feb 17

Lucy Britner

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap.

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