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Diageo CEO Ivan Menezes on the future of gin, the growth of no-alcohol and the plan to kick-start vodka 26 Jul 2018

Lucy Britner

Earlier today, Diageo released its full-year 2018 results, with growth coming from all regions. just-drinks spoke to CEO Ivan Menezes after the announcement to discuss the challenging vodka market, increasing thirst for no- and low-alcohol drinks and the booming gin category. 

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"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's global chief marketing officer, Rebecca Messina 13 Jun 2018

Andy Morton

Rebecca Messina joined Beam Suntory two-and-a-half years ago to lead global marketing after spending the previous two decades with The Coca-Cola Co. This week, Messina took time out from Beam Suntory's annual global conference in Barcelona to sit down with just-drinks and talk about what lessons she has brought from Coca-Cola to her current role, the challenges of marketing around stock shortages and why there would be no winners from a Trump trade war.

Rebbl launches 'What's Your Elixir' campaign 21 Sep 18

Lucy Britner

Rebbl, a US producer of coconut-milk drinks, has lined up a new marketing activation in the country.

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UK retailers get VR help to understand customers' thinking 21 Sep 18

Lucy Britner

Data analytics firm Nielsen has released a virtual reality tool in the UK, as it looks to help retailers in the country understand shopper behaviour.

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Micro-influencers - the future of consumer engagement for brands? - TrendHunter Future Festival 20 Sep 18

Lucy Britner

Brand owners should look to micro-influencers in the social media realm in order to drive consumer awareness, the president of consumer trends specialist TrendHunter has recommended.

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William Grant & Sons secures official Tequila title for Milagro Tequila with Sacramento Kings 20 Sep 18

Olly Wehring

William Grant & Sons has agreed a sponsorship deal for its Milagro Tequila brand with US basketball team the Sacramento Kings. 

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Data-capturing helping Diageo pinpoint experiential marketing success 19 Sep 18

Andy Morton

Diageo has introduced data-capture technology to gauge the success of its experiential marketing campaigns in Europe.

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Pernod Ricard to open Porn Star Martini house in London for Absolut campaign 18 Sep 18

Andy Morton

Pernod Ricard is to turn a London house into a tribute to the Porn Star Martini cocktail as part of an upcoming activation for the Absolut vodka brand.

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord 17 Oct 17

Andy Morton

Is this a case of if you can't beat them, buy them?

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When life gives you lemons, make soap 9 Feb 17

Lucy Britner

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap.