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Shaquille O’Neal to get US$10m as new The Alkaline Water Co ambassador 14 May 21

Andy Morton

The Alkaline Water Co has signed up Hall of Fame basketball player Shaquille O’Neal as a brand ambassador in a deal worth at least US$10m.

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PepsiCo launches Lebron James Mtn Dew Rise Energy debut activation - video 14 May 21

Rhodri Morgan

PepsiCo has rolled out the first campaign for its Mtn Dew Rise Energy brand featuring Lebron James in the US.

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PepsiCo celebrates post-pandemic life in new US Pepsi ad - video 13 May 21

Andy Morton

PepsiCo has launched a new Pepsi advert in the US that looks forward to a post-COVID era in which consumers can drink from the same beverage can.

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Anheuser-Busch InBev offers free Michelob Ultra to US exercisers - video 12 May 21

Rhodri Morgan

Anheuser-Busch InBev has pledged a free Michelob Ultra to US consumers who undertake physical activity as part of a new campaign.

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PepsiCo rolls out debut Propel Immune Support ad - video 11 May 21

Andy Morton

PepsiCo has released the first advert for Propel Immune Support, a flavoured bottled water that claims to boost the immune system.

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The Coca-Cola Co hands AHA sparkling water US TV debut - video 10 May 21

Olly Wehring

The Coca-Cola Co has released details of the first marketing activation in the US for its recently launched flavoured sparkling water brand, AHA.