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Ten takeaways from the Global Drinks Forum - Pt 2

The Global Drinks Forum in Berlin last month hosted 11 presentations from all corners of the drinks industry. Talks at the day-long internat...

Ten takeaways from the Global Drinks Forum - Pt 1

The Global Drinks Forum in Berlin this October hosted 11 presentations from all corners of the drinks industry. Talks at the day-long intern...

As Irish whiskey comes of age, so do its problems

It takes three years and a day for a whiskey in Ireland to mature long enough to be officially categorised as an Irish whiskey....

Marketing the past - Do younger consumers care?

Nostalgia is a gloriously strange beast at the best of times. When it comes to marketing, however, brand owners would do well to consider th...

Latest Interviews

"It's a slightly false choice to say that it is us or Jameson" - Interview, William Grant & Sons CEO Simon Hunt and Tullamore Dew global brand director Caspar MacRae 1 Nov 2017

Andy Morton

Last month, William Grant & Sons opened a new grain distillery and bottling plant at its Tullamore Dew site. The ceremony, held on a rainswept afternoon in central Ireland, was one of the final stages in William Grant's Irish whiskey venture, launched when it bought the Tullamore Dew brand in 2010.


"You could argue that we are stupid to sell in Travel Retail; for us it is the right environment" - Interview, Edrington MD for Global Travel Retail, Igor Boyadjian 10 Oct 2017

Andy Morton

In early-October, Edrington officially unveiled its new Global Travel Retail range for its The Macallan single malt Scotch whisky brand. The Macallan Quest Collection differs from its predecessor, the 1824 range, by having four SKUs instead of three. At the Tax Free World Association exhibition in Cannes, just-drinks sat down with Edrington's MD for GTR, Igor Boyadjian to discuss the reasons for the four tiers, why Edrington could exit the GTR channel and how digital is expected to transform transactions.

Latest News

Les Grands Chais de France rolls out Calvet campaign to UK 17 Nov 17

Lucy Britner

Les Grands Chais de France has launched an outdoor digital media campaign for its Calvet wine brand in the UK market, as it looks to take advantage of the festive season. 


Pernod Ricard, Usain Bolt launch Mumm Grand Cordon in Japan - video 16 Nov 17

Lucy Britner

Pernod Ricard has rolled out a new bottle design for its Mumm Grand Cordon Champagne to the Japanese market. 


Remy Cointreau's Louis XIII Cognac announces Pharrell Williams song for 2117 - video 16 Nov 17

Lucy Britner

Remy Cointreau has unveiled a partnership between US rapper Pharrell Williams and luxury Cognac brand Louis XIII, in an effort to highlight global warming. 


Molson Coors caters to Millenial tastes with UK Cobra food push - video 15 Nov 17

Andy Morton

Molson Coors has launched a new online video series for its Cobra brand, designed to highlight the UK beer's food-pairing virtues for a Millennial audience.


PepsiCo signs New York Yankees star Aaron Judge 15 Nov 17

Lucy Britner

PepsiCo has announced a partnership between its namesake soda brand and baseball star Aaron Judge. 


Diageo's Haig Club lines up responsible drinking campaign starring David Beckham - video 14 Nov 17

Lucy Britner

Diageo has launched a responsible drinking campaign under its Haig Club whisky brand, fronted by Haig Club business partner David Beckham. 

Latest blogs

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord 17 Oct 17

Andy Morton

Is this a case of if you can't beat them, buy them?


When life gives you lemons, make soap 9 Feb 17

Lucy Britner

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap.

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