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Latest Insights

Diageo's Labels Give Industry Something to Digest

For a company sometimes viewed as large and ponderous, Diageo last week did a good job of outmanoeuvring its rivals....

Will Coca-Cola's Image Shake-Up Set it Free?

I have to take my hat off to the Western European divisions of The Coca-Cola Co. By bringing together the marketing and packaging for the gr...

Beckham, Diageo and the Allure of the VIP Pop-Up

On Sunday night, ex-footballer and modern-day whisky impresario David Beckham held a party in central London....

CSD sales set to shine - Coca-Cola Co CEO

The CEO of Coca-Cola Co has said the next decade will provide a “tremendous” growth opportunity for sparkling beverages, as global consumers...

Latest Interviews

just the Answer: Australian Vintage's CEO 17 Jul 2014

James Wilmore

Neil McGuigan, Australian Vintage's CEO, is not a man short of words. The affable, 55 year-old Aussie, who has been in charge for four years and is part of the family that started the company, is happy to tell it like it is on most subjects. Here, just-drinks' deputy editor, James Wilmore, talks to McGuigan about the state of the global wine market, the company's plans to get back into the US and the on-going tribulations at rival Treasury Wine Estates


just the Answer: Pernod Ricard's Nick Blacknell 14 Jul 2014

Andy Morton

Earlier this year, the Worshipful Company of Distillers held a lively debate in London on the future of rum. Afterwards, just-drinks spoke to Nick Blacknell, Havana Club's international marketing director for Pernod Ricard, to discuss digital, diversity and the debate's motion “The future for rum lies with connoisseurs not clubbers”.

Latest News

Grant's Signature gets push in Sky Sports deal 27 Mar 15

James Wilmore

William Grant & Sons is upping the UK exposure for Grant's Signature through a new GBP1.2m (US$1.8m) sponsorship deal with Sky Sports.


Westons extends Stowford Press cricket tie-up 26 Mar 15

James Wilmore

Stowford Press is to remain the official cider of England cricket for the next two years after brand owner Westons agreed a new deal.


Craft is an 'abused' term - Pernod Ricard exec 25 Mar 15

James Wilmore

The head of Pernod Ricard's 'Our/Vodka' division has claimed that craft is an “abused” term in the spirits industry and causes confusion among consumers.


Tecate Light set for US push 24 Mar 15

James Wilmore

Heineken is mounting a major push for its Tecate Light lager in the US, including the brand’s first English language TV ad.


Heineken unveils global Desperados push 24 Mar 15

James Wilmore

Heineken is launching a new global multi-media campaign for its Tequila-flavoured beer brand, Desperados.


KWV to up global presence with logo campaign 24 Mar 15

Andy Morton

KWV has launched its first campaign to focus on the company's trademark instead of single brands.

Latest blogs

Net-buster kicks-off Budweiser 'Dream Goal' campaign - video 27 Mar 15

James Wilmore

A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal.


Are New York's craft beer fans any the (Bud)weiser? 25 Mar 15

Olly Wehring

No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New York.

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