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Is Brown-Forman doing a Jack Daniel's in Ireland?

At the official ground-breaking ceremony for Brown-Forman's Slane Castle Irish whiskey distillery this week, the talk among a few of the gue...

The new Johnnie Walker ad and today's consumers

Another day, another new advertising campaign. Naturally it’s the biggest/best/furthest-reaching/boldest/most innovative (delete as appropri...

How to inspire loyalty in the new ‘me’ generation

There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by...

Why consumers don't care about vodka's provenance

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka se...

Latest Interviews

Digital marketing and "brand warmth" - Interview 3 Nov 2015

Andy Morton

Two months ago, Tom Kile-Hartshorn's digital marketing agency, Nation, won the right to handle Grolsch's global digital content and social media platforms. 

Interview - Heineken global activation director 28 Sep 2015

Olly Wehring

The Rugby World Cup is just over one week old and the event is dominating the television, radio and newspapers here in the UK. As one of the event's headline sponsors, Heineken hopes that this level of interest will continue, right through to the final on 31 October. Earlier today, just-drinks spoke to Heineken's global activation director, Hans Erik Tuijt, about the brewer's activities in and around the tournament, the balance of power between television and digital marketing and whether the host nation's continued presence in the event actually matters.

Latest News

Sazerac sues Brown-Forman over Tennessee Fire 25 Nov 15

Lucy Britner

Brown-Forman has said it will "vigorously" contest a lawsuit issued by Sazerac over advertising practices for Jack Daniel's Tennessee Fire.

Heineken rules out more craft beer buys 20 Nov 15

Andy Morton

Heineken has said it has no plans to buy more craft brewers after acquiring a 50% stake in Lagunitas Brewing Co.

Anheuser-Busch extends Daytona sponsorship 20 Nov 15

Andy Morton

Anheuser-Busch InBev's US arm has extended its tie-up with Daytona International Speedway.

Heineken launches city guides 20 Nov 15

Lucy Britner

Heineken has launched five city guides in the US as it partners with men's fashion stores to reach influential drinkers.

Guinness opens experimental brewery to public 19 Nov 15

Lucy Britner

Diageo's Guinness beer brand is to open its experimental brewery to the public. The move reaffirms the company's move towards innovation within the brand, following the launch of the Brewers Project  last September. 

Diageo, Nolet Group launch Ketel One US ad push 19 Nov 15

Olly Wehring

Diageo and the Nolet Group have unveiled a limited-edition bottle and marketing campaign for their Ketel One vodka brand in the US.

Latest blogs

Baileys and the "bellwether of naffness" 18 Nov 15

Andy Morton

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the liqueur's recent past.

From pixels to pilsner - how video games are moving into alcohol 26 Oct 15

Andy Morton

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond movie, for example, has both Heineken and Moët Hennessy's Belvedere vodka on board.

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