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Latest Insights

Diageo's LAC head on Scotch, Cachaça & cocktails

Late last week, Diageo's Latin America & Caribbean president Alberto Gavazzi hosted a conference call with analysts. Gavazzi offered some in...

Drinks companies must tap into consumer happiness

The pursuit of happiness may conjure up notions of carefree abandon, but it has become a serious business. Ben Cooper examines how positive...

Why craft owes much to multinational brands

In wanting to trumpet their credentials, craft spirits brands still owe much to the bigger, more-established brands in the segments. Richard...

The changing face of socialising - Consumer Trends

Having already revolutionised how we communicate remotely, digital technology is now transforming how we socialise physically, presenting ne...

Latest Interviews

Interview, Wemyss Malts MD William Wemyss 10 Apr 2017

Lucy Britner

Late last month, Wemyss Malts announced plans to move its Darnley's gin production to its own, newly-created facility in Scotland. The gin, which launched in 2010, is currently produced at Thames Distillers in London.  At the same time, the firm announced that it has dropped 'View' from the brand name and rolled out fresh packaging as well as a Navy Strength version of its Spiced Gin brand. just-drinks sat down with Wemyss Malts founder and managing director William Wemyss in Edinburgh to find out why being "made in Scotland" is important.


Interview, Rothschild CEO Hugues Lechanoine 29 Mar 2017

Lucy Britner

Earlier this month, the CEO of Baron Philippe de Rothschild, Hugues Lechanoine visited London. During his visit, just-drinks sat down with him to discuss the family-owned wine company's flagship brand, Mouton Cadet, as well as the sponsorship opportunities available to wine and the issues facing wine companies in emerging markets.

Latest News

Coca-Cola partners Aaron Paul in Vitaminwater ad 27 Jun 17

Lucy Britner

The Coca-Cola Co has released its latest advertising push for its Vitaminwater brand, featuring actor Aaron Paul. 


Coca-Cola gets interactive with No Sugar campaign 26 Jun 17

Andy Morton

A new Coca-Cola Co sampling programme in Australia is to include an interactive TV advert and an outdoor advertising panel that dispenses free samples when consumers speak to it.


Thatchers targets UK sport with new TV ad - video 26 Jun 17

Andy Morton

UK cider producer Thatchers has launched a new TV ad in its home market that will appear alongside some of the Summer's biggest sports events.


Bacardi uses influencers to star in Martini short 23 Jun 17

Andy Morton

Bacardi has launched a "60-second film" for its Martini Italian vermouth.


Molson Coors puts Miller Lite in head-to-head test 22 Jun 17

Andy Morton

Molson Coors's US unit, Miller Coors, is running a Pepsi Challenge-style taste test for its Miller Lite brand.


Westons returns Stowford Press to UK screens 20 Jun 17

Andy Morton

Westons has updated its Stowford Press TV ad for a fresh summer push in the UK.

Latest blogs

When life gives you lemons, make soap 9 Feb 17

Lucy Britner

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap.


Accolade Wines and a giant of the tennis world 12 Dec 16

Olly Wehring

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour through their Anakena wine portfolio.

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