Marketing: Latest news and analysis articles

Subscribe via RSSWhat is RSS?

Latest Insights

Will Coca-Cola's Image Shake-Up Set it Free?

I have to take my hat off to the Western European divisions of The Coca-Cola Co. By bringing together the marketing and packaging for the gr...

Beckham, Diageo and the Allure of the VIP Pop-Up

On Sunday night, ex-footballer and modern-day whisky impresario David Beckham held a party in central London....

CSD sales set to shine - Coca-Cola Co CEO

The CEO of Coca-Cola Co has said the next decade will provide a “tremendous” growth opportunity for sparkling beverages, as global consumers...

Comment - The Next Big Coke Campaign Has Arrived

Even in this so-called age of austerity, the world does not want for Coke campaigns....

Latest Interviews

just the Answer: Australian Vintage's CEO 17 Jul 2014

James Wilmore

Neil McGuigan, Australian Vintage's CEO, is not a man short of words. The affable, 55 year-old Aussie, who has been in charge for four years and is part of the family that started the company, is happy to tell it like it is on most subjects. Here, just-drinks' deputy editor, James Wilmore, talks to McGuigan about the state of the global wine market, the company's plans to get back into the US and the on-going tribulations at rival Treasury Wine Estates


just the Answer: Pernod Ricard's Nick Blacknell 14 Jul 2014

Andy Morton

Earlier this year, the Worshipful Company of Distillers held a lively debate in London on the future of rum. Afterwards, just-drinks spoke to Nick Blacknell, Havana Club's international marketing director for Pernod Ricard, to discuss digital, diversity and the debate's motion “The future for rum lies with connoisseurs not clubbers”.

Latest News

Coca-Cola Co apologises over Fanta ad 5 Mar 15

James Wilmore

The Coca-Cola Co has been forced to apologise over an advert for its Fanta brand in Germany and has denied the brand has any links to Hitler or the Nazi Party.


Jagermeister US push flags 'premium' credentials 4 Mar 15

James Wilmore

Mast-Jägermeister is launching a new multi-media campaign in a bid to showcase its namesake liqueur brand's heritage and “premium” ingredients to US consumers.


Shock Top Lemon Shandy gets comeback push 4 Mar 15

James Wilmore

Anheuser-Busch is marking the return of the Lemon Shandy seasonal variant of its Shock Top brand in the US with a new promotional campaign.


Diageo, Beckham launch VIP pop-up for Haig Club 2 Mar 15

Andy Morton

Diageo has turned a London landmark into a private club for its David Beckham-backed Haig Club Scotch whisky.


Grolsch gets global push for 400th birthday 2 Mar 15

James Wilmore

A global ad campaign is being launched to celebrate the 400th anniversary of the Dutch lager brand Grolsch.


Coca-Cola marks bottle's 100th year - video 27 Feb 15

Andy Morton

The Coca-Cola Co is launching a series of TV and online ads celebrating the 100th anniversary of its brand Coca-Cola bottle.

Latest blogs

A meaty Malbec? Pernod Ricard uncorks Graffigna 'London Steak Awards' 6 Mar 15

James Wilmore

Perhaps because it's a Friday and I'm a bit hungry, but Pernod Ricard's idea to launch a 'London Steak Awards' backed by its Argentinian wine brand Graffigna seems like clever marketing.


Djokovic learns Chinese as Jacob's Creek tries to love-all 2 Feb 15

Andy Morton

Tennis player Novak Djokovic was on top of the world yesterday after defeating Andy Murray in four sets to take the Australian Open title.

just-drinks homepage



Forgot your password?

Get the just-drinks newsletter

Join over 31,000 beverage professionals who get just-drinks' FREE newsletters [x]

Get daily beverage news as it happens, and our weekly best-of roundup.

First name:
Last name:
Email address:

Get the newsletter

Daily News Alert: see example
Weekly Summary: see example
Beverage Research Updates: see example