Marketing: Latest news and analysis articles

Subscribe via RSSWhat is RSS?

Latest Insights

International Women's Day in the drinks industry

Today, 8 March, is International Women's Day. Here, just-drinks takes a look at what drinks companies are doing to mark the occasion and cha...

Do consumers care about beer ingredients?

Earlier this month, a very public row broke out in the US over ingredients claims in the nation's beers. Stephen Beaumont takes a look at th...

Six trends shaping cannabis beverages

The eyes of the global cannabis industry were on London last month as some of the biggest companies in the category rolled up to the Future...

When is a rum not a rum? When it's Captain Morgan

Last week's half-year results have given Diageo a solid base for its fiscal full-year. But, amidst the 7.5% sales lift for the group in the...

Latest Interviews

"Irish whiskey and gin can't rest on their laurels" - Interview, Shane Hoyne, CMO, Quintessential Brands 12 Mar 2019

Lucy Britner

Last month, Quintessential Brands opened the doors for the first time to its The Dublin Liberties Irish whiskey distillery and visitor experience, making its mark on the city's burgeoning whiskey scene. Ahead of the launch event, just-drinks deputy editor Lucy Britner sat down with Quintessential's CMO, Shane Hoyne, to talk about brand homes, the future of the Irish whiskey category and the company's broader acquisition plans.


"The future isn't to get concerned about monolithic brands like Bacardi and Smirnoff, but to encourage and focus on the innovators" - Interview - Amber Beverage Group CEO Seymour Ferreira 30 Oct 2018

Andy Morton

Amber Beverage Group is a good example of a mid-tier alcohol company. Part of the SPI Group, the company employs around 2,000 across its production sites in the Baltics, Russia, Mexico and the UK. It also distributes global brands including its own Riga Black Balsam and Moskovskaya vodkas across the world. According to CEO Seymour Ferreira, Amber prides itself on having global reach while remaining small enough to be as agile as a start-up. Earlier this month, just-drinks sat down with Ferreira to talk about how to compete with the giants of the industry, the difficulties of finding good distributors and why cannabis and low-alcohol offer attractive growth for the future.

Latest News

Bacardi expands Martini Fiero European roll-out 26 Mar 19

Lucy Britner

Bacardi has lined up the wider release of its new orange-flavoured aperitif brand in Europe.


Roust lines up Russian Standard Gold Bar competition in US 25 Mar 19

Lucy Britner

Roust Group has launched a campaign in the US to give away a Russian Standard-branded gold bar every week for the rest of the year.


Treasury Wine Estates ramps up augmented reality as app passes 3m downloads - ProWein 2019 22 Mar 19

Andy Morton

Treasury Wine Estates has passed 1m downloads for its Augmented Reality app as it rolls out the technology across all of its wine brands.


Whyte & Mackay gin Wildcat to go on UK tour with LGBT club night 22 Mar 19

Andy Morton

Whyte & Mackay has partnered with an LGBT entertainment group for a new marketing push in the UK for the Wildcat gin brand.


Anheuser-Busch InBev hits back at Molson Coors 'corngate' lawsuit 22 Mar 19

Andy Morton

Anheuser-Busch InBev has described a Molson Coors lawsuit as being "baseless", as a fight between the two beer giants over a Super Bowl ad threatens to head to court.


Remy Cointreau renews Mount Gay rum sailing sponsorship in UK - market data 22 Mar 19

Olly Wehring

Remy Cointreau has renewed the partnership tie-up for its Mount Gay rum brand with UK sailing event organiser Britannia Corporate Events.



Forgot your password?

Get full access to all content, just $1 for 30 days

Site Editor Olly Wehring
Access for $1 for 30 days

A Message From The Editor [x]

just-drinks gives you the widest beverage market coverage.

But only paid just-drinks members have full, unlimited access to all our exclusive content - including 21 years of archives.

I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.

It’s our best ever membership offer – just for you.

Editor's signature

Olly Wehring, editor of just-drinks

Get 30 days for $1
Risk-free, money-back guarantee