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Let your brand creativity go wild at festivals

As the summer in the UK rumbles to a close and autumn takes over, I’m packing up my festival kit once more. Away goes the tent and the thank...

How will Diageo change Cuban rum?

Last year, I spoke to Juan Gonzalez, the head of Cuba's state-owned rum company, Cuba Ron. It was one of the most entertaining afternoons of...

Sustainability cues offer a marketing opportunity

A strawberry-flavoured vodka made by distilling the discarded whey from cheese-making, an apple vodka flavoured with 14 varietals of "non-GM...

Pernod is back in Kentucky, but why did it leave?

Ten years ago, Pernod Ricard sold Wild Turkey Bourbon to Campari Group. Today, as the French spirits group announces the purchase of Louisvi...

Latest Interviews

"The shift we're seeing is towards more personal and private social networks" - just-drinks speaks to Diageo's chief digital officer, Ben Sutherland - Part I 10 Dec 2019

Olly Wehring

Earlier this year, just-drinks published its latest issue of FUTURES, a series of reports that consider the longer-term future. The report, 'Over the Influence? The future of social media' is available to download free of charge here. For the report, editor Olly Wehring spoke to Diageo's chief digital officer, Ben Sutherland. Here, in an exclusive two-part interview, Sutherland tells us what he does, how he does it and why it's the shape of things to come.


"Irish whiskey and gin can't rest on their laurels" - Interview, Shane Hoyne, CMO, Quintessential Brands 12 Mar 2019

Lucy Britner

Last month, Quintessential Brands opened the doors for the first time to its The Dublin Liberties Irish whiskey distillery and visitor experience, making its mark on the city's burgeoning whiskey scene. Ahead of the launch event, just-drinks deputy editor Lucy Britner sat down with Quintessential's CMO, Shane Hoyne, to talk about brand homes, the future of the Irish whiskey category and the company's broader acquisition plans.

Latest News

William Grant & Sons lines up Lunar New Year Glenfiddich pack 10 Dec 19

Lucy Britner

William Grant & Sons has released details of a limited edition design for its Glenfiddich 18 Year Old single malt, as the company looks to capitalise on the Lunar New Year and gifting season.


Diageo rolls out US Smirnoff Ice gifting activation 10 Dec 19

Lucy Britner

Diageo has created a tongue-in-cheek holiday campaign for its Smirnoff Ice RTD brand in the US.


Accolade Wines poaches from Treasury Wine Estates for new European marketing director 9 Dec 19

Andy Morton

Accolade Wines has unveiled a new European marketing director after the previous appointment left to join Moet Hennessy in South Africa.


Mast-Jagermeister signs new NHL sponsorship deal 9 Dec 19

Andy Morton

Mast-Jagermeister has extended the sponsorship arrangement between its namesake liqueur brand and the US National Hockey League.


Corby Spirit & Wine teams up with public transport in Toronto this New Year's 9 Dec 19

Olly Wehring

Pernod Ricard's Canadian affiliate is set to once again cover the cost of travel on Toronto's public transport system on New Year's Eve.


Pernod Ricard returns to online talk show activation for Martell - video 9 Dec 19

Olly Wehring

Pernod Ricard has broadcast the second "interactive talk show" for its Martell Cognac brand.



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