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Industry is following the pack to patriotic party

Samuel Johnson once said: "Patriotism is the last refuge of a scoundrel." What does that say about Diageo, Anheuser-Busch InBev and The Coca...

Inchdairnie and the quiet whisky revolution

Tucked in to a trading estate in the Scottish county of Fife, beside a local dry cleaning firm and a rubber moulding factory, InchDairnie Di...

Patron's lesson for the broader spirits sector

What is the best way to evaluate a spirits brand's performance? Is it all about volume? Is it about value? Or, is there more to it than that...

Paddy Irish whiskey - The Facts

Late yesterday, Pernod Ricard confirmed that it has opened discussions with Sazerac with a view to selling its Paddy Irish whiskey brand. He...

Latest Interviews

Renegade Spirits' Mark Reynier - Interview 23 Feb 2016

Andy Morton

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.

Interview William Grant's chief commercial officer 2 Dec 2015

Olly Wehring

Earlier this year, just-drinks sat down with Simon Hunt, the chief commercial officer at William Grant & Sons, in a restaurant just around the corner from the company's global headquarters in west London. Before looking at the group's footprint, strategy, brands, what-have-you, editor Olly Wehring has one question he is desperate to ask.

Latest News

Pernod gives Malibu global summer push 31 May 16

Lucy Britner

Pernod Ricard has launched an e-commerce platform for the Malibu rum brand, as it looks to target 18- to 24-year-old consumers in the UK.

TWE's Wolf Blass partners Manchester City 31 May 16

Lucy Britner

Treasury Wine Estates has announced a multi-year marketing tie-up with Manchester City Football Club, which will see its Wolf Blass brand become the English club's official wine partner in selected markets.

Coca-Cola joins star-spangled trend with new can 27 May 16

Andy Morton

The Coca-Cola Co has joined an increasingly crowded trend for patriotic packaging in the US with a salute to the country's military.

Spirits can fill music industry gap - Jagermeister 26 May 16

Andy Morton

Jagermeister UK's music manager has said acts are now less suspicious of corporate partnerships, opening up new marketing opportunities for spirits brands.

Kopparberg gives Fruit Lager UK marketing push 25 May 16

Andy Morton

Kopparberg is to launch a Summer marketing campaign in the UK for its Fruit Lager radler.

TWE revamps Blossom Hill, looks to new markets 25 May 16

Lucy Britner

Treasury Wine Estates (TWE) is to relaunch the Blossom Hill wine brand in the UK as it eyes new, international markets. 

Latest blogs

How to test Heineken's sense of humour 18 May 16

Olly Wehring

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth.

Make way craft, here come the indie brewers 2 Feb 16

Andy Morton

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of the artisanal producer. In other words, they are sick of the big boys moving into what they consider their hallowed turf.

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