Marketing: Latest news and analysis articles
At the official ground-breaking ceremony for Brown-Forman's Slane Castle Irish whiskey distillery this week, the talk among a few of the gue...
Another day, another new advertising campaign. Naturally it’s the biggest/best/furthest-reaching/boldest/most innovative (delete as appropri...
There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by...
This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka se...
Two months ago, Tom Kile-Hartshorn's digital marketing agency, Nation, won the right to handle Grolsch's global digital content and social media platforms.
The Rugby World Cup is just over one week old and the event is dominating the television, radio and newspapers here in the UK. As one of the event's headline sponsors, Heineken hopes that this level of interest will continue, right through to the final on 31 October. Earlier today, just-drinks spoke to Heineken's global activation director, Hans Erik Tuijt, about the brewer's activities in and around the tournament, the balance of power between television and digital marketing and whether the host nation's continued presence in the event actually matters.
Groupe Danone has launched a Star Wars-themed range of Volvic bottles as part of the brand's tie-up with the upcoming The Force Awakens movie.
Groupe Danone is to launch a GBP2m marketing campaign in the UK next year to support its Volvic Touch of Fruit Sparkling range.
Brown-Forman has said it will "vigorously" contest a lawsuit issued by Sazerac over advertising practices for Jack Daniel's Tennessee Fire.
Heineken has said it has no plans to buy more craft brewers after acquiring a 50% stake in Lagunitas Brewing Co.
Anheuser-Busch InBev's US arm has extended its tie-up with Daytona International Speedway.
Heineken has launched five city guides in the US as it partners with men's fashion stores to reach influential drinkers.
Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the liqueur's recent past.
Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond movie, for example, has both Heineken and Moët Hennessy's Belvedere vodka on board.
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