Marketing: Latest news and analysis articles
Late yesterday, Pernod Ricard confirmed that it has opened discussions with Sazerac with a view to selling its Paddy Irish whiskey brand. He...
At the CAGE 2016 conference in London today, LVMH CFO Jean-Jacques Guiony spoke about how his company operates in the luxury goods category....
It takes a lot for Heineken to meddle with its hard-won brand equity. So when it does, it's worth paying attention to the reasons why....
Two key trends emerged at this year's Category Management Briefing in London last month: The rise of e-commerce and the importance of conven...
It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.
Earlier this year, just-drinks sat down with Simon Hunt, the chief commercial officer at William Grant & Sons, in a restaurant just around the corner from the company's global headquarters in west London. Before looking at the group's footprint, strategy, brands, what-have-you, editor Olly Wehring has one question he is desperate to ask.
Molson Coors's UK lager brand Carling is to replace Carlsberg as the official beer sponsor of the Premier League.
C&C Group has unveiled a packaging overhaul for its Magners cider brand that includes a rip-top closure on 528ml bottles.
Heineken has unveiled a UK marketing campaign for John Smith's Golden Ale alongside football commentator and former Wales captain Robbie Savage.
Bacardi has unveiled a new global campaign for Martini in the wake of the brand's packaging overhaul.
C&C Group has said it is continuing "to move away from traditional advertising" as it launches a second series of the adult-themed online clips for Tennent's Lager.
The chief operating officer of the Coca-Cola Co has said the company's new 'One Brand' marketing strategy has helped drive sales of the company's zero calorie Coca-Cola variants in Mexico.
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of the artisanal producer. In other words, they are sick of the big boys moving into what they consider their hallowed turf.
Women don't get drunk - and certainly not on Heineken.
- A-B InBev and its SABMiller divestments - Focus
- Paddy Irish whiskey - The Facts
- SABMiller in Cent'l & E Europe - What is for sale?
- Is the wine industry confusing its consumers?
- Where does AB InBev see the future of beer?
- Pernod Ricard to widen Our/Vodka sales reach
- Remy Cointreau names new Travel Retail exec
- Leonardo DiCaprio joins Runa drinks board
- Pernod in talks to sell Paddy whiskey to Sazerac
- US wholesalers point to Absolut decline - report
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Carbonates in India
- Consumer and Market Insights: Spirits Market in the US