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Absolut and Smirnoff's conflicting Millennial view

Chasing the Millennial consumer has been the mantra of many a drinks company is recent years - but it appears the end of the Millennial rain...

Has Millennial-mania drowned out elder consumers?

Over-60s are not only healthier, wealthier and living longer and more active lives than their predecessors, they are also more politically e...

Five ways small brands can beat big players

The COO of Diageo's entrepreneur investment arm, Distill Ventures, has set out five advantages that small, start-up brands have over large d...

MillerCoors brand strategy gets warm reception

The next couple of years carry great importance for MillerCoors. Not only is the US JV between Molson Coors and SABMiller set to come under...

Latest Interviews

Interview - Pernod Ricard's luxury director 12 Jan 2017

Lucy Britner

Tareef Shawa joined Pernod Ricard in 2014, bringing with him luxury credentials from American Express's invitation-only Centurion division, as well as seven years at LVMH's Louis Vuitton as director of global client development. Speaking to just-drinks in London this week, the group's luxury & customer relationship management director discusses the concept of luxury, its role within Pernod and how to quantify the success of luxury events.


Interview, Diageo MD for Global Travel Retail 1 Nov 2016

Andy Morton

In July, Diageo turned its previously-combined Middle East & Global Travel Retail division into a standalone GTR unit. At the same time, TR head Doug Bagley stood down and was replaced by Dayalan Nayager, Bagley's European TR regional leader. Last month, at the Tax Free World Association exhibition in Cannes, just-drinks caught up with Nayager to find out how the new structure was working, as well as his thoughts on the overall state of the GTR channel.

Latest News

Wine Australia ploughs US$4m into terroir research 16 Jan 17

Lucy Britner

The trade body for Australian wine has said that research into the country's terroir will form the centrepiece of its latest R&D projects, as it looks to raise the reputation of its wines.


CCEP injects US$5.4m into Coke Zero Sugar push 16 Jan 17

Andy Morton

Coca-Cola European Partners (CCEP) has launched a GBP4.5m (US$5.4m) advertising campaign for Coca-Cola Zero Sugar in the UK.


Beam Suntory raises Chicago focus with Cubs tie-up 13 Jan 17

Olly Wehring

Beam Suntory has secured a sponsorship deal for its Jim Beam Bourbon brand in the US with Major League Baseball team the Chicago Cubs.


Halewood rolls out seasonal Lambri bottles 12 Jan 17

Lucy Britner

Halewood Wines & Spirits is to launch three special edition bottles for its Lambrini brand in the UK market, as it looks to capitalise on seasonal events. 


PepsiCo goes mobile with latest Mountain Dew ads 11 Jan 17

Lucy Britner

PepsiCo has launched a fresh global marketing activity and new pack design for its Mountain Dew brand.


Danone gives New Year's pep talk in Volvic push 3 Jan 17

Andy Morton

Danone has launched a New Year's UK marketing campaign for Volvic that will emblazon motivational messages across packaging for the bottled water brand.

Latest blogs

Accolade Wines and a giant of the tennis world 12 Dec 16

Olly Wehring

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour through their Anakena wine portfolio.


Coca-Cola's selfie bottle might be a step too far 18 Nov 16

Lucy Britner

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media.

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