Marketing: Latest news and analysis articles
Sunday's Super Bowl is fast approaching, which back in the pre-YouTube days meant growing excitement over the TV cast's ads. These days, how...
After a difficult 2015, Diageo has roared into 2016 with a solid set of numbers, analysts have said....
Meeting the needs of the Millennial consumer is a tricky game. I know, because I am one and the one thing I can say for certain about us is...
Reconciling two prevalent trends in the alcohol sector – moderation and premiumisation – represents one of the critical challenges facing al...
Earlier this year, just-drinks sat down with Simon Hunt, the chief commercial officer at William Grant & Sons, in a restaurant just around the corner from the company's global headquarters in west London. Before looking at the group's footprint, strategy, brands, what-have-you, editor Olly Wehring has one question he is desperate to ask.
Two months ago, Tom Kile-Hartshorn's digital marketing agency, Nation, won the right to handle Grolsch's global digital content and social media platforms.
South American wine producer Concha y Toro's UK unit has confirmed the renewal of its Sky Movies partnership, after a "record year of sales".
PepsiCo is to nudge Pepsi into the New York limelight with a cocktail bar in the city, dedicated to the taste of the kola nut.
Pernod Ricard has confirmed to just-drinks that it will not renew its partnership with the Wimbledon tennis tournament in the UK for the Jacob's Creek wine brand.
The Coca-Cola Co is to roll out millions of unique packaging designs for Diet Coke in a new marketing campaign.
Brown-Forman has teamed up with US motorcycle manufacturer Indian in a new marketing campaign for Jack Daniel's whiskey.
UK distributor Cellar Trends has started handling two Japanese whiskies and a Bourbon in the UK market.
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of the artisanal producer. In other words, they are sick of the big boys moving into what they consider their hallowed turf.
Women don't get drunk - and certainly not on Heineken.
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