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"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's global chief marketing officer, Rebecca Messina 13 Jun 2018

Andy Morton

Rebecca Messina joined Beam Suntory two-and-a-half years ago to lead global marketing after spending the previous two decades with The Coca-Cola Co. This week, Messina took time out from Beam Suntory's annual global conference in Barcelona to sit down with just-drinks and talk about what lessons she has brought from Coca-Cola to her current role, the challenges of marketing around stock shortages and why there would be no winners from a Trump trade war.

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"All of us feel a great deal of responsibility" - just-drinks meets Hector Gorosabel, Asahi Europe CEO - Part II 10 May 2018

Andy Morton

After leading the sell-off of SABMiller's European beer brands to Asahi, Hector Gorosabel was then hired by the Japanese group to take them to a new audience, as CEO of its European office. In the second of just-drinks' two-part interview (click here for part I), Gorosabel discusses how the old SAB playbook is still in use, the challenges of brewing Asahi Super Dry in Europe, and why the health & wellness trend shouldn't frighten the beer industry.

Carlsberg takes stake in Chinese craft brewer Jing-A 4 Mar 19

Lucy Britner

Carlsberg has acquired a minority stake in a Beijing craft brewery.

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New yeast rules put squeeze on India's craft brewers 25 Feb 19

Keith Nuthall

A tightening of regulations on the permissible yeast content in beer is causing concern among craft brewers in India.

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Anheuser-Busch InBev IPO in Asia edges closer - market data 4 Feb 19

Olly Wehring

Speculation linking Anheuser-Busch InBev with an IPO move in Asia gained further credence today, with fresh details emerging in media reports.

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The London Distillery Co looks east with Asia distribution agreements 30 Jan 19

Olly Wehring

UK start-up The London Distillery Co has secured distribution deals for its spirits brands for a raft of South-East Asian markets.

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China the most attractive export market for wine, UK the least – ProWein 13 Nov 18

Lucy Britner

China is now the most appealing export market for the wine category, according to a new survey.

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Chinese consumers "less about show, more about know" - Diageo 9 Nov 18

Andy Morton

Chinese higher-end spirits consumers are moving from "show" to "know", Diageo has said, as the trend of conspicuous consumption makes way for a greater desire for knowledge and experience.