• just-drinks home
• Sectors

Emerging markets – BRIC: Latest news and analysis articles

Subscribe via RSSWhat is RSS?

Pernod Ricard's Chinese malt whisky distillery - just-drinks speaks to China MD Jean-Etienne Gourgues and Asia marketing head Tracy Kwan 29 Aug 2019

Andy Morton

Earlier today, Pernod Ricard unveiled plans to build a malt whisky distillery near Mount Emei, one of China's four sacred Buddhist peaks. The distillery is expected to start production in 2021, with the first product set to be released in 2023. just-drinks deputy editor Andy Morton spoke to Pernod's China MD, Jean-Etienne Gourgues, and Asia VP of marketing Tracy Kwan by phone from Emei to hear more about the project.

---

"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's global chief marketing officer, Rebecca Messina 13 Jun 2018

Andy Morton

Rebecca Messina joined Beam Suntory two-and-a-half years ago to lead global marketing after spending the previous two decades with The Coca-Cola Co. This week, Messina took time out from Beam Suntory's annual global conference in Barcelona to sit down with just-drinks and talk about what lessons she has brought from Coca-Cola to her current role, the challenges of marketing around stock shortages and why there would be no winners from a Trump trade war.

Kirin Holdings takes 0%-abv Kirin Green's Free to China 6 Apr 21

Andy Morton

Kirin Holdings has launched a non-alcoholic beer in China as zero-abv trends extend into new markets.

---

From the just-drinks cellars - What happened in drinks on this day in ... 2 Feb 21

Rhodri Morgan

Here's a look at what was happening in the drinks industry on this day in ...

---

From the just-drinks cellars - What happened in drinks on this day in ... 1 Feb 21

Rhodri Morgan

Here's a look at what was happening in the drinks industry on this day in ...

---

Roust Group prepares China debut for Russian Standard - Vodka in China data 2 Oct 20

Richard Woodard

Roust Group is launching its flagship Russian Standard vodka brand in China following the signing of a partnership with local business Beijing Soko.

---

Natural Beverage Infusions targets Asian hard seltzer potential with Vrai licensing arrangement in China 2 Oct 20

Richard Woodard

RTD producer Natural Beverage Infusions is set to expand its Vrai hard seltzer range into Asia after signing a joint venture licensing agreement with asset manager Capital Impetus Group (CIG).

---

Vietnam lines up final SABECO stake sale - report 6 Jul 20

Andy Morton

Vietnam's Government is withdrawing from SABECO, according to reports, with the divestment of its remaining 36% stake in the domestic brewer.