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"'Watershed moment' is the right term to use" - Charlie Merrells, chief strategy officer for Amazon agency Molzi - CORONAVIRUS SPECIAL 20 May 2020

Andy Morton

Charlie Merrells left his job as Amazon's UK category head for beer, wines and spirits days before the coronavirus lockdown hit the country. He could hardly have picked a more tumultuous moment for retail as the pandemic pushed consumers - many for the first time - towards the e-commerce channel. In his new role as chief strategy officer for Amazon agency Molzi, Merrells is tasked with navigating companies through the new sales environment. Many of these firms have also been pushed towards the channel for the first time because of the coronavirus. In an interview with just-drinks this week, Merrells talks about what the rush to online has meant for beer, wines and spirits, the mistakes companies make when selling on Amazon and whether new trends for direct-to-consumer will outlive the pandemic.

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"Company leaders really need to take a battlefield approach" - just-drinks speaks to Ross Colbert, KPMG Corporate Finance MD of global beverages - Part II - CORONAVIRUS SPECIAL 7 May 2020

Olly Wehring

In the second part of just-drinks' exclusive interview with Ross Colbert, the MD of global beverages at KPMG Corporate Finance, we drill down into the coronavirus effect on the global drinks industry. Ross expands on his comments in part one about how consumer behaviour is adapting and also considers how the rest of 2020 will pan out.

Brewers should offload value assets as worst-case COVID scenario fails to materialise - comment 10 Jul 20

Andy Morton

In the same way that sports fans might jump at the pre-game offer of a draw against feared opponents, Carlsberg management would probably have been happy if - when the coronavirus lockdown started - a benevolent angel granted them a guaranteed half-year sales slide of 'only' 12%.

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Carlsberg sales decline accelerates as H1 goes on - trading update 10 Jul 20

Olly Wehring

Carlsberg has been hit hard by the recent trends toward larger packs and cheaper offerings in beer, with today's half-year trading update showing sales falling faster in value terms than in volumes.

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If you read only one thing... - This week's must-reads on just-drinks 10 Jul 20

Olly Wehring

Here's a look at the biggest stories and the best content from just-drinks this week.

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The Boston Beer Co unveils ‘Live Truly’ campaign - video 10 Jul 20

Rafaela Sousa

The Boston Beer Co has released a new marketing campaign for Truly, the second-biggest US hard seltzer brand by value and volume.

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Served's hard seltzer range - Product Launch 10 Jul 20

Andy Morton

UK company Served has launched a namesake range of hard seltzers.

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Artisanal Beverage Ventures’ Bold Rock Hard Tea and Hard Lemonade range - Product Launch 10 Jul 20

Rafaela Sousa

Artisanal Beverage Ventures (ABV) has lined up the release of alcoholic teas and lemonades to its US hard cider producer Bold Rock.