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Brown-Forman launches Jack Daniel's AR app - video
18 April 2019 | Lucy Britner
Brown-Forman has launched an augmented reality app to boost consumer engagement with its Jack Daniel's Tennessee whiskey brand. ... read more
If you read only one thing... - This week's must-reads on just-drinks
18 April 2019 | Olly Wehring
Here's a look at the biggest stories and the best content from just-drinks this week.... read more
Walsh Whiskey's Writers’ Tears Copper Pot - Marsala Cask Finish - Product Launch
18 April 2019 | Olly Wehring
Walsh Whiskey is releasing another limited edition iteration from the Copper Pot line of its Writers' Tears Irish whiskey brand.... read more
Hayman's True English Hopped Gin - Product Launch
18 April 2019 | Lucy Britner
London-based gin producer Hayman's has launched the first gin from its 'Bartender Release' series. ... read more
Nestle CEO admits bottled water stuggles, turns to functional waters
18 April 2019 | Andy Morton
Nestle has expressed concerns at its bottled water performance and is looking to expand into functional waters to boost sales in the category.... read more
Diageo's Ciroc Summer Watermelon vodka - Product Launch
18 April 2019 | Andy Morton
Brand partners Diageo and Sean 'Diddy' Combs have announced Ciroc Summer Watermelon, a new addition to the Ciroc vodka range.... read more
How did Pernod Ricard perform in Q3 & YTD fiscal-2019? - results data
18 April 2019 | Olly Wehring
Pernod Ricard has seen the third quarter of its current fiscal year deliver a slower rate of growth than the first half, although, the group professed to being satisfied with its "diversified" sales drivers.... read more
Britvic creates UK MD role for incubator arm WiseHead Productions
18 April 2019 | Lucy Britner
Britvic has created a managing director position for its WiseHead Productions incubator unit in the UK. ... read more
PepsiCo lines up sports drink innovation as Gatorade suffers - market data
18 April 2019 | Andy Morton
PepsiCo's CEO Ramon Laguarta has said the company is to launch new innovations in sports hydration as Gatorade loses volume share to a Coca-Cola Co-backed rival.... read more
The Coca-Cola Co's Peace Tea ZER-OH Pineapple Groove - Product Launch
18 April 2019 | Lucy Britner
The Coca-Cola Co's North America unit has added a new flavour to its Peace Tea range.... read more
Responsible drinking activations around the world - The IARD Digest - April 2019
18 April 2019 | The IARD editorial team
Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the industry activities designed to promote a more responsible role for alcohol in society. Here's a look at what's been going on so far in April.... read more
FREE TO ACCESS - How can drinks companies connect with Generation Z? - just-drinks FUTURES Vol.6
18 April 2019 | Lucy Britner
Described by consumer insights company Trend Hunter as the ‘anti-Millennials’, Generation Z is digital-native, politically aware and likes to feel in control. This generation, says Lucy Britner, represents a brave new world for food and drinks companies.... read more
Bacardi launches global Grey Goose campaign to combat "dumbed down" vodka category - video
18 April 2019 | Andy Morton
Bacardi's new global Grey Goose marketing campaign will attempt to make the vodka more relatable, the spirits company has said. ... read more
Bacardi promotes Vinay Golikeri to GTR hotseat
17 April 2019 | Olly Wehring
Bacardi has recruited internally for the new head of its Global Travel Retail division.... read more
Pernod Ricard adds Absolut Grapefruit to Travel Retail range
17 April 2019 | Andy Morton
Pernod Ricard has added its new Absolut Grapefruit vodka to Global Travel Retail.... read more
Pernod Ricard creates Havana Club frozen daiquiri for UK push
17 April 2019 | Andy Morton
Pernod Ricard is launching a "highly-instagrammable" frozen daiquiri serve for its Havana Club rum as part of a new UK campaign.... read more
Is Pernod Ricard buying Malfy for the flavour? - just-drinks thinks
17 April 2019 | Lucy Britner
Earlier today, Pernod Ricard announced its intention to purchase the Malfy gin brand from New York-based company Biggar & Leith.... read more
Accolade Wines' Hardys Foodies Range - Product Launch
17 April 2019 | Andy Morton
Accolade Wines is to launch three new expressions under its Hardys wine brand in the UK on-premise that will highlight the food they best pair with.... read more
Anheuser-Busch InBev's Budweiser Discovery Reserve American Red Lager - Product Launch
17 April 2019 | Olly Wehring
Anheuser-Busch InBev has added a fourth limited expression to the Reserve Collection of its Budweiser brand in the US.... read more
FrieslandCampina sells cream liqueurs business Creamy Creation
17 April 2019 | Lucy Britner
Netherlands-based dairy cooperative FrieslandCampina has agreed to sell its cream liqueurs manufacturing business to Wagram Equity Partners. ... read more
PepsiCo boosts Q1 global drinks volumes on LatAm jump - results
17 April 2019 | Andy Morton
Latin America has helped drive a global beverage volumes increase for PepsiCo in the first three months of 2019.... read more
Fever-Tree partners with Caffè Nero in Espresso & Tonic push
17 April 2019 | Lucy Britner
UK premium mixers company Fever-Tree has lined up a partnership with coffee shop chain Caffè Nero to launch coffee and tonic drinks. ... read more
Pernod Ricard to buy Malfy Gin from Biggar & Leith
17 April 2019 | Lucy Britner
Pernod Ricard has agreed to purchase an Italian gin brand as it looks to boost its gin stable. ... read more
Heineken lines up summer US Dos Equis push
16 April 2019 | Lucy Britner
Heineken's US unit has launched a multi-channel activation for its Dos Equis Mexican beer brand as it looks to capitalise on warmer weather. ... read more
PepsiCo says space-ad test was "one-time event"
16 April 2019 | Andy Morton
PepsiCo has confirmed it has tested a new satellite technology that aims to put adverts in space.... read more
Copper & Kings American Brandy Co's A Song For You - Product Launch
16 April 2019 | Lucy Britner
Kentucky-based brandy producer Copper & Kings American Brandy Co has released an expression to mark its fifth anniversary. ... read more
Constellation Brands takes minority stake in Mezcal El Silencio
16 April 2019 | Andy Morton
Constellation Brands has entered the mezcal category with a minority stake in Los Angeles producer Mezcal El Silencio.... read more
Coca-Cola Australia pledges 70% recycled plastic bottles by this year
16 April 2019 | Andy Morton
The Coca-Cola Co's Australian network is to use 70% recycled plastic in its bottles by the end of the year.... read more
China emerges as major force for Mast-Jägermeister in 2018 - results
16 April 2019 | Andy Morton
Mast-Jägermeister has hailed emerging success in China as it delivered an improved volumes performance in 2018.... read more
LVMH pledges US$225m to Notre-Dame
16 April 2019 | Lucy Britner
Hennessy Cognac owner LVMH has pledged to donate EUR200m (US$225m) to the rebuilding of Paris cathedral Notre-Dame. ... read more
16 April 2019 | Ian Shackleton
Every month, Ian Shackleton, just-drinks' resident analyst, takes a look at the drinks industry through an investor lens. Here, he examines whether recent news from US wholesalers could spell changes to the country's three-tier system, he revisits his stock of the year and tells us what to expect from forthcoming results.... read more
Heineken lines up UK Birra Moretti push - video
16 April 2019 | Lucy Britner
Heineken has announced a new campaign for its Italian lager brand Birra Moretti. ... read more
Molson Coors lines up Amazon Prime Now Singapore launch
16 April 2019 | Lucy Britner
Molson Coors has announced the release of two brands via Amazon's two-hour delivery service in Singapore. ... read more
Does Carlsberg's new UK campaign treat consumers like suckers? - just-drinks thinks
16 April 2019 | Andy Morton
In 1991, Gerald Ratner, the owner of UK high street jewellery shop chain Ratner's, stepped into corporate infamy when he declared that some of the inventory his stores sold was "total crap". ... read more
Brown-Forman brings Jack Daniel’s No. 27 Gold Tennessee Whiskey to US
15 April 2019 | Lucy Britner
Brown-Forman has released a "double-barreled and double-mellowed" expression of its flagship Jack Daniel's Old No. 7 Tennessee Whiskey in the US. ... read more
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