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Stephen Beaumont

Why low-alcohol is the next growth opportunity for beer - Comment

24 September 2019 | Stephen Beaumont

Back from his long-haul travels, just-drinks' beer commentator, Stephen Beaumont, believes he has found an untapped growth opportunity for the world's brewers.... read more

How concerned should the beer category be about the hard seltzer boom? - Comment

28 August 2019 | Stephen Beaumont

Hard seltzers have hogged the headlines in recent months, particularly the category's perceived threat to beer. Our beer commentator, Stephen Beaumont, looks under the hood of the newcomer's numbers and considers how real the threat truly is.... read more

Why beer consumers care less about the detail than you do - Comment

24 July 2019 | Stephen Beaumont

While brewers around the world are keen to highlight any point of differentiation from their competitors, they risk losing sight of the bigger prize. Category commentator Stephen Beaumont has a warning for those in beer focussing their efforts at the geekier end of the consumer spectrum.... read more

Low-alcohol - Where the beer growth lives - Comment

27 June 2019 | Stephen Beaumont

Historically, the brewing industry has enjoyed the race to the top, in abv terms. Category commentator Stephen Beaumont, however, believes the brewers that have stopped and turned in the opposite direction are best-placed to capitalise on the trend among consumers towards lower-strength brews.... read more

Is diversification the future for beer? - Comment

29 May 2019 | Stephen Beaumont

From operating way beyond the beer category to selling off so-called non-core assets, brewers are now looking for growth elsewhere again. just-drinks' beer commentator, Stephen Beaumont, considers the cyclical history and looks at where the world's brewers are now.... read more

Big beer versus craft beer - Is the fight finally over? - Comment

23 April 2019 | Stephen Beaumont

For beer commentator Stephen Beaumont, the recent activities by Carlsberg in the UK signal the end of the war between 'big beer' and craft beer.... read more

What will be Carlsberg's priorities for the years ahead? – Analysis

21 March 2019 | Stephen Beaumont

Following on from just-drinks' analysis this month of Carlsberg's performance over the last five years, beer commentator Stephen Beaumont considers the takeaways for the wider brewing industry.... read more

How much do consumers care about the ingredients in their beer? - Comment

21 February 2019 | Stephen Beaumont

Earlier this month, a very public row broke out in the US over ingredients claims in the nation's beers. Stephen Beaumont takes a look at the in-fighting, but remains unconvinced of the need for such concerns.... read more

What's coming up in beer in 2019? - Predictions for the Year Ahead - Comment

22 January 2019 | Stephen Beaumont

Our category commentators are all looking forward this month, sharing their forecasts for the year ahead. Next up, we have Stephen Beaumont with his thoughts on the next 12 months in the global beer category.... read more

How the global beer category will face the growth challenges of the future - Comment

6 December 2018 | Stephen Beaumont

Bringing the curtain down on 2018, our resident beer commentator, Stephen Beaumont, looks at the growth-driving strategies of the past and predicts how these strategies will morph in the coming years.... read more

Will South America drive the next wave of craft beer growth? - Comment

25 October 2018 | Stephen Beaumont

Our resident beer commentator returns, not just for his latest look at the beer world, but also from his travels. Stephen Beaumont tells us about his time spent in South America this month, and why he thinks the region is set to hog the craft beer headlines going forward.... read more

What brewers need to be aware of before stepping into cannabis - Comment

25 September 2018 | Stephen Beaumont

With brewers eyeing the cannabis industry with both interest and enthusiasm, beer commentator Stephen Beaumont has some words of warning for them, before they take their first steps into unknown territory.... read more

Do consumers know about beer terminology as well as you do? - Comment

30 August 2018 | Stephen Beaumont

When a brewer talks about the value category, does the consumer understand what is meant? How about premium? Super-premium? And, what about craft? just-drinks' beer commentator, Stephen Beaumont, considers whether these terms mean as much to consumers as they clearly do to the global brewing industry.... read more

Are beer festivals worth the time and expense it takes to participate in them? - Comment

26 July 2018 | Stephen Beaumont

As July gently turns to August, we enter what must be considered the heart of beer festival season.... read more

What is beer's biggest problem? - Comment

26 June 2018 | Stephen Beaumont

A trip to Belgium earlier this year provided some home truths for our resident beer commentator, Stephen Beaumont: While brewers have done well to break out beyond the traditional flavour brackets, they are coming unstuck on getting these under the noses of most consumers.... read more

What can the brewing industry learn from Anheuser-Busch InBev? - Comment

29 May 2018 | Stephen Beaumont

If there is a single overriding lesson to be learned from just-drinks' analysis of Anheuser-Busch InBev's performance over the last five years, it is one more obvious than a pint of IPA at a Champagne tasting. Put bluntly, that lesson is: Global expansion + cost reduction = increased profitability.... read more

Why a growing craft brewer isn't always a takeover target – Comment

17 May 2018 | Stephen Beaumont

Last month, the US trade organisation for craft brewers, the Brewers Association, released a most interesting list. just-drinks' resident beer commentator, Stephen Beaumont takes a closer look at the chart of the fastest-growing US craft brewers in 2017.... read more

What can the beer industry learn from Molson Coors? - Comment

5 April 2018 | Stephen Beaumont

Without question one of the more interesting drinks companies to watch over the past few years has been Molson Coors. From the 14% drop in sales posted in 2015 to the boost provided by the acquisition of the 58% of MillerCoors it didn't already own in 2016, from the surprisingly-high cost savings of US$200m in 2017, to the loss in share price value of 21% during the same year, the past half-decade has been nothing short of a rollercoaster for the world's third-largest brewer by value and fifth-largest by volume.... read more

What can the beer industry learn from Carlsberg? - Comment

22 March 2018 | Stephen Beaumont

If the principle lesson learned from just-drinks' analysis of Heineken's performance in the last five years is "don't panic", the overarching theme of Carlsberg's last half-decade of struggles might be the even more clichéd "don't put all your eggs in one basket". Said basket being, in this case, Russia.... read more

What can the beer industry learn from Heineken? - Comment

6 March 2018 | Stephen Beaumont

Heineken has released its 2017 results and, despite the generally-depressed state of the global beer market today, the group reported some very positive trends. It therefore merits consideration with an eye towards what others in the brewing business and, indeed, the drinks industry, in general, can learn from the world's number two brewer.... read more

What's coming up in beer in 2018? - Predictions for the Year Ahead - Comment

23 January 2018 | Stephen Beaumont

Our 2018 category previews continue. Here, beer industry commentator Stephen Beaumont shares his predictions on how the brewing world will weather the year ahead.... read more

Why Asia is the latest front in the craft beer battle - Comment

23 November 2017 | Stephen Beaumont

We're off to Asia with beer commentator Stephen Beaumont this month. Vietnam, to be specific, with the country serving as an example of how the continent is becoming the next battleground for beer's higher-end players.... read more

Is 'innovation' a dirty word in the beer industry? - Comment

17 October 2017 | Stephen Beaumont

This month, our beer industry commentator, Stephen Beaumont, looks at the innovation record of the brewing multinationals and finds them heavily reliant on the smaller, craft players out there.... read more

Will the latest attack on the big brewers stick? - Comment

21 September 2017 | Stephen Beaumont

Rarely a week goes by without the multinational brewers being given a hard time by someone or other. However, the latest flare-up, in the UK, has caught the attention of our regular beer commentator, Stephen Beaumont.... read more

Where is Molson Coors today and where will it be tomorrow? - Comment

24 August 2017 | Stephen Beaumont

Following on from just-drinks' analysis of Molson Coors' performance over the last five years, just-drinks' beer commentator Stephen Beaumont, considers the takeaways for the wider brewing industry.... read more

Is it time for brewers to drop 'craft' for 'independent'?- Comment

18 July 2017 | Stephen Beaumont

In the last few weeks, two craft beer trade associations have offered members promotional material designed to highlight their independent ownership status. Here, beer commentator Stephen Beaumont considers whether this means the end of the road for the much-debated 'craft' term.... read more

Beer cans should know their place, and it's not at the table - Comment

16 June 2017 | Stephen Beaumont

This month, our resident beer commentator, Stephen Beaumont, has spotted a link between beer's missed opportunity in the restaurant channel and the propensity of some brewers to plump for cans as their preferred packaging.... read more

Are big brewers buying craft brands to benefit big beer? - Comment

16 May 2017 | Stephen Beaumont

Amid all the furore each time another craft brewer joins the other side, beer commentator Stephen Beaumont explores the strategy behind the larger players' forays in the segment.... read more

How craft beer has shattered its US shackles and gone global - Comment

27 April 2017 | Stephen Beaumont

Much as the US hogs the craft beer limelight, the segment finally appears to be going global. Stephen Beaumont looks at how craft has broken out of its birthplace and is cropping up in markets around the world.... read more

Fruit-flavoured beer? Think of the kids - Comment

28 March 2017 | Stephen Beaumont

This month, just-drinks' beer commentator, Stephen Beaumont, uses his regular column to look at the fruit-flavoured beer segment, and spies a red flag.... read more

Why the threat of excess choice in beer is over-stated - Comment

21 February 2017 | Stephen Beaumont

A theory has formed in the beer industry in recent months that the sheer range of brews on offer is leading to consumer fatigue. This month, beer commentator Stephen Beaumont considers the evidence supporting and countering this theory.... read more

What's coming up in beer in 2017? - Predictions for the Year Ahead - Comment

17 January 2017 | Stephen Beaumont

Our series of category forecasts continues. After Chris Losh shared his wine predictions last week, here's Stephen Beaumont to tell us how he sees the beer sector shaping up in 2017.... read more

How are mid-sized brewers coping with the consolidation squeeze? - Comment

23 November 2016 | Stephen Beaumont

As consolidation at each end of the beer spectrum dominates the headlines, Stephen Beaumont looks at the squeeze on those in the middle. How is life for those too big to play small and too small to play big?... read more

The trends set to drive beer's future - Comment

13 October 2016 | Stephen Beaumont

The Great American Beer Festival returned, earlier this month. just-drinks' beer commentator, Stephen Beaumont travelled to Denver to report from the three-day event and gauge the health of the beer category in the US.... read more

It isn't just men who like beer - Comment

20 September 2016 | Stephen Beaumont

Back in the 1990s, a demographic peculiarity began to make itself apparent at beer festivals in the US and Canada. Rather than attracting what most would have considered the predictable scores of male beer drinkers, these festivals, heavily populated by what we then called 'microbreweries', began to be increasingly patronised by females.... read more