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Richard Corbett

Why iced coffee will be one to watch for soft drinks in 2019 - Comment

8 March 2019 | Richard Corbett

In this month's consideration of the soft drinks category, category commentator Richard Corbett turns his attention to the iced coffee segment and sees opportunities for growth everywhere he looks.... read more

Where to position cannabis-infused soft drinks for the greatest success - Comment

7 February 2019 | Richard Corbett

A functional drink that actually 'functions' is a very saleable commodity. Soft drinks infused with cannabis extract cannabidiol (CBD) could be just that and, for that reason, an awful lot of soft drinks executives are talking about them, albeit sometimes in hushed tones. Richard Corbett looks at the opportunities out there for CBD-infused drinks.... read more

What's coming up in soft drinks in 2019? - Predictions for the Year Ahead - Comment

8 January 2019 | Richard Corbett

Over the coming weeks, just-drinks' category commentators will share with us their thoughts on how 2019 will shape their respective sectors. First up, Richard Corbett looks at the soft drinks and bottled water categories.... read more

Why the future looks better for low-calorie soft drinks, despite US troubles - Comment

15 November 2018 | Richard Corbett

In recent years, the health & wellness trend has set the scene for low-calorie soft drinks to boom. The US, however, has provided little but headaches for soft drinks companies. Until now. Richard Corbett investigates.... read more

What strategy should soft drinks companies take to ensure future growth? - Comment

9 October 2018 | Richard Corbett

The ongoing fallout from the merger of Keurig Green Mountain and Dr Pepper Snapple Group earlier this year has prompted soft drinks commentator Richard Corbett to consider how companies should consider their options when it comes to chasing growth.... read more

Why PepsiCo's SodaStream purchase marks the future path for soft drinks - Comment

11 September 2018 | Richard Corbett

Last month's announcement that PepsiCo will buy the SodaStream home carbonation market leader has shaken up a sector of the soft drinks industry that, until now, had proved idiosyncratic at best. This month, soft drinks commentator Richard Corbett tells us why he believes the sector is primed - finally - to change the game.... read more

Will the sugar tax story pan out as expected? - Comment

16 August 2018 | Richard Corbett

Four months on from the arrival of the tax on full-sugar soft drinks in the UK, category commentator Richard Corbett looks at what the numbers can tell us about its effect so far on the soft drinks industry.... read more

How self-serve will drive a sea-change in the soft drinks industry - Comment

19 July 2018 | Richard Corbett

Soft drinks commentator Richard Corbett has seen the future. Again. This time, it happened when he popped out for a burger.... read more

How can mineral water keep pace with its bottled water competition? - Comment

3 July 2018 | Richard Corbett

They represent some of the oldest soft drinks brands around, but how is the mineral water segment dealing with the environmental debate, competition from spring waters and the emergence of Coca-Cola's Glaceau Smartwater and PepsiCo's Lifewtr? Soft drinks commentator Richard Corbett looks at a water segment with plenty still to shout about, if anybody is listening.... read more

What can the soft drinks industry learn from The Coca-Cola Co? - Comment

5 June 2018 | Richard Corbett

With the FIFA World Cup tournament in Russia just around the corner, the most suitable analogy when considering The Coca-Cola Co's recent performance would be to look at how the group's brands are performing on the global stage and, ultimately, decide whether the company will win or lose.... read more

Why Deposit Return Schemes are the ultimate option for soft drinks - Comment

24 May 2018 | Richard Corbett

Our soft drinks commentator returns! This month, Richard Corbett considers the Deposit Return Scheme concept and flags why the soft drinks industry should welcome it with open arms.... read more

How the sugar tax has transformed the soft drinks category - Comment

12 April 2018 | Richard Corbett

Last week, the UK introduced its version of the sugar tax. But, as soft drinks commentator Richard Corbett explains, the fall-out from the move was becoming manifest long before its implementation.... read more

How soft drinks can milk (or not) the vegan trend - Comment

15 March 2018 | Richard Corbett

just-drinks' soft drinks commentator, Richard Corbett, returns this month with some advice on how companies can capitalise on the growing popularity of veganism among consumers.... read more

Keurig Dr Pepper - A bit good. A bit bad - Comment

20 February 2018 | Richard Corbett

Late last month, Dr Pepper Snapple Group and Keurig Green Mountain agreed a merger - in effect an acquisition of the former by the latter - to create Keurig Dr Pepper. Our regular soft drinks commentator, Richard Corbett casts his expert eye over the development.... read more

What's coming up in soft drinks in 2018? - Predictions for the Year Ahead - Comment

9 January 2018 | Richard Corbett

Throughout January, just-drinks' regular category commentators will give us their take on how 2018 is shaping up for their specialist subject. First up, soft drinks expert Richard Corbett considers the year ahead.... read more

How The Coca-Cola Co can make a success of Coke Life II - Comment

1 December 2017 | Richard Corbett

Hot on the heels of the start of Coke Life's demise, The Coca-Cola Co has lined up a stevia-only version. But, how can the company ensure success this time around? Category commentator Richard Corbett has some suggestions.... read more

Can Red Bull stop the Fever-Tree train? - Comment

7 November 2017 | Richard Corbett

This month, Richard Corbett considers Fever-Tree's dominance of the premium mixer segment. Is there still room for any competition? And, if so, who could take a bite out of the group's share?... read more

Why the coffee-consumption trend offers a sparkling future for juice - Comment

3 October 2017 | Richard Corbett

This month, soft drinks commentator Richard Corbett considers how the changing face of coffee consumption in developed markets offers juice companies the chance to reap their rewards.... read more

Can soft drinks producers catch the iced tea wave? - Comment

31 August 2017 | Richard Corbett

This month, soft drinks commentator Richard Corbett turns his attention to the weird - and wonderful - world of iced tea, a segment that has been around for far longer than we think.... read more

Ten reasons why the energy drinks bubble is far from bursting - Comment

1 August 2017 | Richard Corbett

There is plenty of optimism around the future of the global energy drinks category, says Richard Corbett. Here are his ten reasons why the sector will continue to flourish.... read more

Will PepsiCo 'Live to Tell' a Vita Coco success story? - Comment

28 June 2017 | Richard Corbett

This month, soft drinks commentator Richard Corbett takes a look at Vita Coco, the market-leading coconut water brand that is reportedly in PepsiCo's sights.... read more

The soft drinks opportunity from a hard Brexit - Comment

25 May 2017 | Richard Corbett

It's coming up to a year since the UK shocked itself - and Europe - by voting to leave the European Union. Article 50 has now been triggered and Brexit, we have been told, means Brexit. Richard Corbett considers the likely fallout of the UK's departure for the country's soft drinks industry.... read more

Is Coca-Cola Co making a Smartwater move with Glaceau? - Comment

2 May 2017 | Richard Corbett

Recent activity by The Coca-Cola Co behind Glaceau Smartwater has brought the enhanced water segment under Richard Corbett's nose. What are the company - and the segment's - chances of success?... read more

How soft drinks brands have offended everyone, some of the time - Comment

18 April 2017 | Richard Corbett

In the same month that PepsiCo's knuckles got a consumer-driven wrap, Richard Corbett looks back at the adverts that have tested brand loyalty in the soft drinks arena.... read more

Where does 'craft' sit in soft drinks? - Comment

28 February 2017 | Richard Corbett

While the term craft continues to dominate many areas of the drinks industry, the soft drinks category appears to be immune to the concept. Richard Corbett considers the opportunity, and looks at those who come closest to donning the craft mantle.... read more

What's coming up in soft drinks in 2017? - Predictions for the Year Ahead - Comment

24 January 2017 | Richard Corbett

just-drinks' preview of the year ahead continues. As our category commentators give us their views on what 2017 has in store, Richard Corbett chips in with his predictions for the soft drinks sector.... read more

Why taking the hit in Asia is worth it for soft drinks - Comment

24 November 2016 | Richard Corbett

Long considered a colourful place to do business, Asia has grown increasingly important for soft drinks companies who are chasing growth. Richard Corbett takes a look at the region and finds that the perceived risk is most certainly worth taking.... read more

Why stevia can still win in soft drinks - Comment

21 October 2016 | Richard Corbett

Consumer trends, along with government pressure and drinks companies' calorie pledges, mean the future for stevia is bright, regardless of its chequered past. Richard Corbett explains.... read more

Why are sports drinks failing to ride the Olympic wave? - Comment

22 September 2016 | Richard Corbett

This month, soft drinks commentator Richard Corbett looks at the sports drinks category and considers its continued reliance on one market at a time when its global future should look considerably more upbeat.... read more

Has Diet Coke passed its sell-by date? - Comment

16 August 2016 | Richard Corbett

This month, soft drinks commentator Richard Corbett looks at Coca-Cola's most successful brand extension and ponders its relevance in today's soft drinks arena.... read more

How the hangover could be a marketing opportunity for soft drinks - Comment

12 July 2016 | Richard Corbett

We (nearly) all suffer from them, and yet we all counter them with different measures. Could the soft drinks industry be missing an opportunity to surf the hangover wave? Richard Corbett reports.... read more

How soft drinks can win big when targeting adult consumers - Comment

21 June 2016 | Richard Corbett

At the turn of the century, Britvic paid what many considered at the time to be an awful lot of money for Orchid Drinks. The company made drinks for grown-ups - or, as they are more often known, adult soft drinks.... read more

Is 2016 boom time for soft drinks in West Europe? - Comment

19 May 2016 | Richard Corbett

A mild start to the year in many West European markets, coupled with an earlier Easter, looks to have aided the fortunes of the region’s soft drinks category in the first quarter of 2016. In its soon-to-be published Quarterly Beverage Tracker, Canadean is set to predict a marginal increase in soft drinks demand in the year so far.... read more

Will Ball Corp's patience for Rexam be rewarded with 2016 can bonanza? - Comment

12 May 2016 | Richard Corbett

Like all mega takeover deals, Ball Corp's purchase of fellow can maker Rexam has been a long, drawn-out process. It was way back in February last year that the US$6.6bn agreement was first announced, and yet it took nearly a year to get the blessing of the European Commission.... read more

What effect would a sugar tax have on India's burgeoning soft drinks category? - Comment

21 April 2016 | Richard Corbett

Soft drinks marketers are always scratching their heads trying to establish new refreshment occasions for their drinks to exploit. Sometimes, these opportunities can be found in the most extraordinary channels. In Southern India, for example, salons have proved to be a surprise outlet for lemon & lime drinks like Sprite or 7 Up.... read more