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Ellen Daniel

Why 'dark social' is the Holy Grail for marketers - Focus

29 March 2019 | Ellen Daniel

Using private messaging apps is the most popular method of sharing content, according to new research from GlobalWebIndex and We Are Social. Three in five internet users in the UK and US now share content and recommendations via private messaging apps, ahead of open social media platforms and word of mouth. This type of content sharing is known as dark social.... read more