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Chris Losh

COVID's acceleration of technological solutions in the vineyard - comment

5 November 2020 | Chris Losh

With necessity long being the mother of invention, the COVID crisis has brought outlying technology into the mainstream, and at speed. Wine category commentator Chris Losh has seen similar leaps and bounds at the production end of the wine industry.... read more

South Africa's wine industry is on its knees and it's not just thanks to COVID - comment

8 October 2020 | Chris Losh

South Africa's wine producers have been hard-done-by this year, more so than any other wine-producing nation. As Chris Losh explains, the country's handling of the coronavirus pandemic is a case study in 'How not to support your high-profile industries'.... read more

Why the wine industry will struggle to balance supply with demand post-COVID - comment

10 September 2020 | Chris Losh

As the grape harvest hits its peak in the northern hemisphere, category commentator Chris Losh surveys the devastation wreaked by COVID-19 and asks: Just what are we going to do with all our wine?... read more

Why black lives in wine should matter more than ever before - comment

9 July 2020 | Chris Losh

More than any other drinks category, wine has long had an issue with diversity. For long-standing wine commentator Chris Losh, the Black Lives Matter movement has engendered a strong sense of deja-vu.... read more

Why France's wine industry should look beyond COVID-19 for the source of its woes - comment

2 June 2020 | Chris Losh

The wine producers in France are in a bit of a hole - but then, so is every other wine company around the world. Unlike their foreign peers, however, the French can't lay the blame squarely at a pandemic's door. Indeed, as Chris Losh discovers, the guilty party is much closer to home.... read more

Is Treasury Wine Estates setting up Penfolds to be the next Porsche? - comment

7 May 2020 | Chris Losh

In an attempt to distract himself from all things coronavirus, wine commentator turned to Treasury Wine Estates recent announcement about its Penfolds brand. just-drinks editor Olly Wehring asked of the proposed brand demerger: What is the point? Chris thinks he may have found one.... read more

How is the coronavirus hitting the wine industry? - comment

9 April 2020 | Chris Losh

Every industry is being severely impacted by the coronavirus pandemic. In wine, the sales channels have been battered while production also has battles to fight. Category commentator Chris Losh surveys the wreckage.... read more

Why has wine failed to educate the consumer on price? Ask Jacob's Creek - comment

12 March 2020 | Chris Losh

As former Diageo CEO Paul Walsh once told just-drinks: "They say, in wine, a fool and his money are easily parted." Unfortunately, for the wine category, the consumer is no fool. Chris Losh looks at Pernod Ricard's attempts to move Jacob's Creek up the value chain and finds a brand struggling under the weight of consumer perception.... read more

Will Australia's bushfires bring on wine industry burn-out? - comment

6 February 2020 | Chris Losh

This year started with Australia dominating the news headlines. Chris Losh considers what the country's bushfire crisis has done - and will continue to do - to Australia's wine producers.... read more

What's coming up in wine in 2020? - Predictions for the Year Ahead - comment

7 January 2020 | Chris Losh

This month, our category commentators are lining up to share with us their thoughts on how 2020 will shape their respective sectors. Here's Chris Losh, our wine expert, with his take on the year ahead.... read more

What challenges face the lower-abv wine segment? - Comment

19 November 2019 | Chris Losh

While the efforts of brewers and distillers to create products with lower alcohol content are well-known, the wine industry has garnered far fewer such headlines. This month, category commentator Chris Losh looks at the difficulties affecting not only the production of 'lighter wine' but also the consumers' uptake of the concept - despite their purported interest.... read more

Where should wine focus to buck the on-premise trend? - Comment

8 October 2019 | Chris Losh

These are strange times for the on-premise channel, particularly when it comes to wine. Category commentator Chris Losh takes a look at one area of the on-premise channel that is in rude health, but it's an area full of challenges for the wine industry.... read more

Why do consumers find wine so... boring? - Comment

3 September 2019 | Chris Losh

Our resident wine commentator, Chris Losh, has spent some time on 'the other side'. He's returned from his recent visit to the spirits world armed with some challenging advice for the wine trade.... read more

Why the wine consumer is getting angry and what you should do about it - Comment

9 July 2019 | Chris Losh

Climate change is having a seismic effect on the global wine industry, but not only in the vineyards. Chris Losh believes consumer sentiment towards companies is also taking a hit from freak weather spates.... read more

Wine's uphill struggle with the health & wellness trend - Comment

6 June 2019 | Chris Losh

This month, category commentator Chris Losh has some worrying news for the wine industry. The rising preference among consumers for drinks that do them good at best and cause no harm at worst is a train that is leaving the station. And, wine risks being stuck on the platform.... read more

How the wine industry can surf the waves of consumer change - Comment

7 May 2019 | Chris Losh

Chris Losh has been around long enough to know 'category change' when he sees it. As a wine commentator, however, he hasn't had too much change to report on. Until now.... read more

Wine - Get your head out of the sand, get with the can - Comment

2 April 2019 | Chris Losh

The times, they are a-changing. As newer consumers consider what to drink, Chris Losh suggests the answer for wine is already here - provided the category can get away from its obsession with glass bottles.... read more

Why is wine getting more complicated in an age of simplicity? - Comment

5 March 2019 | Chris Losh

In his latest missive for just-drinks, wine commentator Chris Losh voices his concerns about what he sees as the over-complication of the category at a time when consumers are craving less detail, not more.... read more

How to adapt to changing trends in wine - A case-study - Comment

5 February 2019 | Chris Losh

The wine category has long had a reputation for being too slow to react to changing trends, both among consumers and within the industry. Chris Losh highlights a bold move to right these wrongs, from - of all places - France.... read more

What's coming up in wine in 2019? - Predictions for the Year Ahead - Comment

10 January 2019 | Chris Losh

This month, our category commentators are lining up to share with us their thoughts on how 2019 will shape their respective sectors. Here's Chris Losh, our wine expert, with his take on the year ahead.... read more

Why water will be more important than wine in the years ahead - Comment

13 November 2018 | Chris Losh

Changes to the global climate have long had an effect on wine producers. Recent extremes, however, have upped the ante. Wine commentator Chris Losh considers the drought-affected landscape of today, and warns of how the situation will likely deteriorate tomorrow.... read more

Why the world's wine producers won't have it all their own way in China - Comment

11 October 2018 | Chris Losh

Fresh off the plane after a trip to China, just-drinks' wine commentator, Chris Losh, brings us his take on the category in the country and finds that the greater threat to success for the world's wine producers comes from within.... read more

Why wine is dangerously exposed to the cannabis tidal wave - Comment

6 September 2018 | Chris Losh

just-drinks' regular wine commentator Chris Losh has been away this summer. While away, has he been smoking something? If he has, it's given him something to warn the global wine category about.... read more

What will the wine consumer of the future look like? - Comment

10 July 2018 | Chris Losh

Chris Losh is looking to the future in this, his latest postcard from the far edges of wine. Our wine category commentator reports this month on how the consumer of tomorrow is shaping up.... read more

Can 'natural wine' ride the Millennial wave? - Comment

14 June 2018 | Chris Losh

just-drinks' wine commentator, Chris Losh, wants to tell you a story. A story about 'natural wine'. So, join him, as we travel back in time to a more innocent time...... read more

What can the wine industry learn from Concha y Toro? - Comment

15 May 2018 | Chris Losh

When the aristocratic Don Melchor de Casa Concha wanted to keep thirsty winery workers from drinking his best wine, he made up a story that the devil lived in the wine cellar where the barrels were kept. It was a high-risk strategy.... read more

Accolade Wines and Conviviality - The best and the worst of wine? - Comment

9 April 2018 | Chris Losh

A supernova of activity, relatively speaking, in the wine industry last week has sent our wine commentator, Chris Losh, into a literary tailspin. Accolade Wines and Conviviality are to blame.... read more

Where does the wine trade fit in the great recycling debate? - Comment

15 February 2018 | Chris Losh

Soft drinks firms have long been under scrutiny when it comes to single-use plastic bottles. As the debate widens out to encompass more industries and all forms of sustainability, Chris Losh looks at what it means for the wine trade. ... read more

What's coming up in wine in 2018? - Predictions for the Year Ahead - Comment

11 January 2018 | Chris Losh

This month sees just-drinks let its category commentators loose on the year ahead. Here, Chris Losh tells us how he sees 2018 panning out for the global wine category.... read more

Why 2017 has been the most dramatic year in living memory for wine - Comment

15 November 2017 | Chris Losh

As 2017  draws to a close, Chris Losh looks back at a year that will go down in history as a major turning point for the global wine industry.... read more

Why the wine industry is failing women - Comment

12 October 2017 | Chris Losh

Chris Losh returns this month to look at the gender gap in the wine industry, although his observations could quite easily apply to all drinks sectors, indeed, to industry in general.... read more

Why is Pernod Ricard the only major multi-category player still in wine? - Comment

19 September 2017 | Chris Losh

It's a question that has been asked a thousand times. But, Chris Losh is nothing if not persistent, especially at a time when other multi-category companies are giving wine the big heave-ho.... read more

Why California must wage wine wars on all fronts - Comment

13 July 2017 | Chris Losh

This month, wine commentator Chris Losh heads to California and discovers a wine region buoyed by healthy figures but weighed down by matters below the surface.... read more

Why Marlborough is looking to up its New World wine game - Comment

7 June 2017 | Chris Losh

This month, wine commentator Chris Losh heads to Marlborough in New Zealand, to see how some folk in the wine region are trying to make its wine less 'meh' and more ... more.... read more

Can Europe's wine industry weather the weather? - Comment

12 May 2017 | Chris Losh

A recent warm spell has thrown wine commentator Chris Losh out of kilter. But, if you think he's got problems, consider what these weather blips do for Europe's wine producers.... read more