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Amy Hopkins

Heritage is holding spirits brands back from progress - comment

16 July 2020 | Amy Hopkins

The Black Lives Matter movement has forced the drinks industry to take a long, hard look in the mirror. For this reflection to turn into long-term action and progress, however, it's time whisky and rum brand owners reassess their blind loyalty to heritage, writes Amy Hopkins.... read more

Why craft whisky/whiskey will never be the same again - comment

11 June 2020 | Amy Hopkins

The craft whisk(e)y industry is trapped in a vice, with pressure from the coronavirus pandemic and retaliatory tariffs deepening the cracks that have existed for some time. In her debut for just-drinks, dark spirits category commentator Amy Hopkins forecasts that the road to recovery will be long and hard, and only the strong will survive.... read more