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Amin Alkhatib, alcoholic drinks analyst at Euromonitor International

Research in Focus - Mike’s Hard Lemonade Could Be a Hard Sell

23 February 2015 | Amin Alkhatib, alcoholic drinks analyst at Euromonitor International

Earlier this month, Mark Anthony Group hung up the “For Sale” sign at its 14-year-old RTD beverage subsidiary Mike’s Hard Lemonade Co.... read more


Preview of the Year - 2015 - Part II: Beer, Chapter II

30 January 2015 | Amin Alkhatib, alcoholic drinks analyst at Euromonitor International

In this second chapter of Euromonitor International's preview of the year ahead for the beer category, alcoholic drinks analyst Amin Alkhatib considers the top strategies for global beer and cider/perry companies in 2015.... read more


Research in Focus - Opportunity Waiting: Beers Beyond Lager

6 November 2014 | Amin Alkhatib, alcoholic drinks analyst at Euromonitor International

In 2013, beer alternatives generated 13bn litres of volume sales and US$58bn in sales revenue, according to Euromonitor International. This is small when compared to the respective standard lager sizes of 182bn litres and US$583bn.... read more


Research in Focus - Cider's Potential Bubbles to the Surface

17 March 2014 | Amin Alkhatib, alcoholic drinks analyst at Euromonitor International

Global manufacturers, orchards owners, and independent brewers are realising the potential in the cider/perry market beyond core markets, particularly the UK. Evolving cider/perry markets in Eastern Europe and New World markets, notably the US, Australia, South Africa, and Argentina, have driven growth in recent years.... read more


Preview of the Year - 2014 - Part V: Beer

3 February 2014 | Amin Alkhatib, alcoholic drinks analyst at Euromonitor International

In this, the final part of just-drinks' management briefing for January, Euromonitor takes a look at what the year ahead has in store for the global brewing industry.... read more