Latest Insights

"There might be deals to be made" - New York craft brewers warn of coronavirus impact 7 May 2020

The head of the trade association for New York state's craft brewers has warned that the coronavirus could herald a new wave of consolidation as it hands more power to larger operators.


"Zero-based budgeting hasn't been successful in building brands" - just-drinks speaks to Ross Colbert, MD of global beverages at KPMG Corporate Finance - Part I 5 May 2020

Late last week, just-drinks caught up with Ross Colbert, the MD of global beverages at KPMG Corporate Finance in New York. In the first part of our exclusive two-part interview, Ross looks at how the drinks industry's M&A landscape has evolved, what the coronavirus will do to company valuations and the rise of the 'hybrid consumer'.


Why the gin category has Fever-Tree to thank for breaking the US - comment 30 Apr 2020

The hunt for good news at the moment is proving quite the challenge, but spirits commentator Richard Woodard for one is feeling positive. Whisper it, but could high-end gin finally be about to make it big in the US?


PepsiCo gets Bang for its buck in new Coca-Cola Co battle - comment 28 Apr 2020

PepsiCo's announcement today of an exclusive US distribution deal for Vital Pharmaceuticals' Bang Energy is a statement of intent to The Coca-Cola Co that the world's number one beverage company will not have it all its own way in energy drinks.


"Who knew we'd launch in the middle of a pandemic?" - just-drinks speaks to Jade Padua, co-founder of new CBD beverage company G&Juice 23 Apr 2020

The whole world may be in lockdown, but despite the coronavirus pandemic the drinks industry refuses to stop. An example is G&Juice, a Californian, hemp-derived CBD beverage start-up whose plans for the release of its first products were thrown into disarray by COVID-19. Meetings with leading retailers and distributors scheduled for Expo West were lost when the Anaheim trade show was cancelled at the last minute, potentially cutting off G&Juice's route-to-market at a crucial stage. Undaunted, the three women at the helm of G&Juice have reassessed their plans, turning to smaller outlets in California that were calling out for stress-busting CBD products in a time of national emergency. Yesterday, just-drinks spoke to G&Juice co-founder & CMO Jade Padua, currently in lockdown in her home city of Toronto, Canada, about reacting to the cancelled Anaheim show, the positives of launching during a global pandemic and what US food safety authorities have in store for CBD beverages.

Latest News

Moet Hennessy unveils recovery fund for disadvantaged US communities 28 May 2020

Moet Hennessy has launched a US$2.5m fund through its Hennessy Cognac unit to support African-American, Asian-American and Latinx small business owners in the US who have been impacted by the coronavirus pandemic.


Canteen’s Sparkling Vodka Soda - Product Launch 27 May 2020

Canteen has lined up a line of RTD sparkling vodka sodas for the company's namesake brand in the US.


Molson Coors Beverage Co furloughs North America, Europe staff 26 May 2020

Molson Coors Beverage Co has furloughed staff as the economic impact of the coronavirus reaches global brewers.


Anheuser-Busch InBev launches "deepfake" Michelob Ultra ad - video 22 May 2020

Anheuser-Busch InBev has used "deepfake" face-swapping technology on former NFL quarterback Peyton Manning for a new Michelob Ultra advert.


Bodyarmor unveils sports-themed US campaign - video 21 May 2020

Sports beverage company Bodyarmor has launched a US advertising campaign for its namesake brand featuring athletes including football player Megan Rapinoe and tennis star Naomi Osaka.


Molson Coors Beverage Co unveils latest thermochromatic Coors Light can 21 May 2020

Molson Coors Beverage Co has launched a new Coors Light can in the US featuring a sunglasses design that turns blue when the beer is chilled.


Anheuser-Busch InBev's Stella Artois Solstice Lager - Product Launch 21 May 2020

Anheuser-Busch InBev has launched the first limited-edition Stella Artois.


Pernod Ricard's Absolut Vodka Sodas, Absolut Cocktails - Product Launch 21 May 2020

Pernod Ricard has launched two new Absolut sparkling RTDs - a range of vodka sodas and a range of canned cocktails.


Accolade Wines selects Quintessential Wines as US partner 20 May 2020

Accolade Wines has allied with Quintessential Wines in the US, with the latter taking on a raft of Accolade's brands in the country.


WhistlePig Rye Whiskey changes Georgia distribution to United Distributors 20 May 2020

WhistlePig Rye Whiskey is switching partners in Georgia, with wholesaler United Distributors set to handle the Vermont-based craft distiller's portfolio throughout the state.