United States: Latest beverage news & analysis
Sunday's Super Bowl is fast approaching, which back in the pre-YouTube days meant growing excitement over the TV cast's ads. These days, however, many advertisers release their Super Bowl commercials ahead of time in an attempt to seed interest and maximise views.
US spirits trade organisation the Distilled Spirits Council (DISCUS) held its annual spirits briefing in New York yesterday. Here, just-drinks takes a look at the key takeaways from the event.
A shift towards fuller-flavoured spirits should drive continued growth in imported and craft beer in the US, an analyst has said.
Marijuana looks set to steal market share from alcoholic beverages, as more US states make the drug legal.
Many saw it coming almost four months ago, but yesterday's announcement of Brown-Forman's decision to divest Southern Comfort is part of a strategy that started to take shape as long as five years ago.
Heineken has signalled plans to roll out Californian craft beer Lagunitas beyond its US heartland, this year.
Boston Beer Co has released its Samuel Adams Rebel Grapefruit IPA in cans and bottles, following a limited release on draught last year.
Southern Wine & Spirits of America has agreed to purchase Nebraska-based wine and spirits wholesaler Sterling Distributing Company.
Brown-Forman is set to take advantage of the rising popularity of rye whiskey, with the launch of Jack Daniel's Single Barrel Rye.
Michter's Distillery in Kentucky has released a ten-year-old Kentucky Straight Rye.
The Coca-Cola Co has announced plans to re-franchise 100% of its North America bottling territories by the end of 2017, including all cold-fill production facilities.
Terlato Wines confirmed yesterday that current president Chris Lynch will move up to become chief development officer at the unit's holding company, Terlato Wine Group.
Foley Family Wines has purchased Diageo's Chalone Estate vineyards and Gavilan brands in California, marking Diageo's exit from wine in the US.
William Grant & Sons has appointed three executives to manage its US regions and channels, in a move that sees the "evolution" of the spirits group's commercial structure in the country.
Casella Family Brands has launched a beer extension of its Yellow Tail wine brand in the US, according to reports.
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of the artisanal producer. In other words, they are sick of the big boys moving into what they consider their hallowed turf.
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, despite his company arguably being slightly less rich and powerful this year after some bruising quarters in the marketplace.
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, slipped under the radar.
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