Latest Insights

How does the off-premise work in Sweden? - The Facts 22 Jun 2016

Sweden's off-premise channel is dominated by state-owned retailer Systembolaget. With hundreds of outlets across the country, Systembolaget is the exclusive seller of all alcohol above 3.5% abv in Sweden.


Spotlight - Alcohol industry advocates face tough crowd in Stockholm 8 Oct 2009

The second conference on alcohol-related harm convened by the Swedish Presidency of the EU included a large representation of NGOs opposed to self-regulation as a way of tackling alcohol-related harm. Ben Cooper asked representatives of the two industry bodies invited to speak whether they received a fair hearing.

Latest News

Mackmyra Swedish whisky CEO hands over reins after two decades 9 Mar 2020

Magnus Dandanell, the CEO of Swedish whisky company Mackmyra, has stepped down after 21 years in charge.


Coca-Cola European Partners hits sustainability target in Sweden 7 Feb 2020

Coca-Cola European Partners has launched new packaging in Sweden to highlight its move to 100%-recycled PET bottles.


Coca-Cola European Partners to create Coca-Cola Co's first 100%-recycled-PET market 19 Nov 2019

Coca-Cola European Partners is to pass a new sustainability landmark in beverages next year as it makes Sweden the first country where all Coca-Cola Co plastic bottles are made from 100% recycled plastic.


Mackmyra's Intelligens artificial intelligence single malt whisky - Product Launch 29 Aug 2019

Swedish craft distiller Mackmyra has produced what it claims to be the world's first whisky to be created using artificial intelligence.


Pernod Ricard signs bottle deal with Ardagh for Absolut 19 Jul 2019

Pernod Ricard's The Absolut Co has agreed its largest supplier arrangement, signing a ten-year extension with packaging group Ardagh for its namesake vodka brand.


Brännland Cider's Claim lower-sugar cider - Product Launch 1 Jul 2019

Swedish ice cider maker Brannland has released Claim, a cider that has lower sugar levels and more floral notes than the company's core offering.


Pernod Ricard gives Absolut Elyx pack makeover - category data 27 Mar 2019

Pernod Ricard is poised to launch a revamped bottle for the Elyx expression of its Absolut vodka brand.


Mackmyra rolls out NFC-enabled bottles for private cask programme 27 Nov 2018

Swedish whisky distillery Mackmyra has teamed up with a tech firm to give consumers instant details on where their private cask whisky came from.


Grapest Wines' Pizza Wine - Product Launch 14 Sep 2018

Swedish advertising agency Grapest Wines has released details of an Italian red wine for its home market, designed specifically to be consumed with pizza.


Bacardi's Compass Box secures name change from Sweden's Box Destilleri 10 Apr 2018

Box Destilleri has agreed to change its name following a "risk of conflict" with Bacardi part-owned Compass Box.