Latest Insights

How does the off-premise work in Sweden? 22 Jun 2016

Sweden's off-premise channel is dominated by state-owned retailer Systembolaget. With hundreds of outlets across the country, Systembolaget is the exclusive seller of all alcohol above 3.5% abv in Sweden.

CEPS and EASA face tough crowd in Stockholm 8 Oct 2009

The second conference on alcohol-related harm convened by the Swedish Presidency of the EU included a large representation of NGOs opposed to self-regulation as a way of tackling alcohol-related harm. Ben Cooper asked representatives of the two industry bodies invited to speak whether they received a fair hearing.

Latest News

Carlsberg makes non-alcoholic brand organic 27 Mar 2017

Carlsberg's Swedish unit has replaced its non-alcoholic beer in the market with an organic variant. 

Box Distillery’s Box Dálvve Swedish whisky - NPD 8 Nov 2016

Box Distillery has released its first single malt whisky into the Swedish spirits company’s domestic market. Dálvve means ‘winter’ in the dialect of the Nordic Sami people.

Altia passes aquavit production to Unimedic 21 Jun 2016

Altia will partner a contract manufacturer in Sweden to produce its range of aquavits. 

Box Distillery's Early Days, Batch 001 - NPD 8 Dec 2015

Sweden's Box Distillery has launched its first bottling for the European market, in partnership with La Maison du Whisky in Paris.

NPD - Smögen Whisky's Uncut Strength Gin 15 Oct 2015

Swedish distiller Smögen Whisky has released the second batch of its Strane London dry gin in the UK, with an abv of 76%.

Purity Vodka and Absolut end legal fight 3 Nov 2014

Purity Vodka and Pernod Ricard-owned The Absolut Company have settled their legal differences following disputes over marketing claims and trademarks in the US and Sweden.

CCE names Sweden as latest Coca-Cola Life market 27 Jun 2014

Coca-Cola Enterprises (CCE) has said Sweden will be the second European country to roll out the stevia-sweetened Coca-Cola Life.

Brooklyn Brewery, Carlsberg toast new brewery 7 Apr 2014

Brooklyn Brewery and Carlsberg have lifted the curtain on a new joint brewery in Sweden.

Rok Star launches Uisce Beatha Irish whiskey 31 Mar 2014

Brand development group Rok Star has secured Swedish distribution for its recently-launched Irish whiskey brand, Uisce Beatha.

Mackmyra to "pick our fights" after losses drop 17 Mar 2014

The head of Swedish whiskey maker Mackmyra has said smaller distillers face an uphill battle in the export market because of a lack of spending power.