Latest Insights

How does the off-premise work in Sweden? - The Facts 22 Jun 2016

Sweden's off-premise channel is dominated by state-owned retailer Systembolaget. With hundreds of outlets across the country, Systembolaget is the exclusive seller of all alcohol above 3.5% abv in Sweden.

Spotlight - Alcohol industry advocates face tough crowd in Stockholm 8 Oct 2009

The second conference on alcohol-related harm convened by the Swedish Presidency of the EU included a large representation of NGOs opposed to self-regulation as a way of tackling alcohol-related harm. Ben Cooper asked representatives of the two industry bodies invited to speak whether they received a fair hearing.

Latest News

Absolut readies worldwide online New Year's Eve party 27 Nov 2020

Pernod Ricard has announced a global New Year’s Eve live stream party as part of Absolut’s "It's in our Spirit" campaign.

Mackmyra’s Moment Körsbärsrök single malt whisky - Product Launch 12 Nov 2020

Swedish distiller Mackmyra has launched a limited-edition whisky as part of its ‘Moment’ series.

Absolut boss Anna Malmhake bids farewell to Pernod Ricard 4 Sep 2020

The head of Pernod Ricard's Absolut vodka division has left the group, just-drinks has learned.

Lowlander Beer readies White Ale launch in Sweden 29 Jun 2020

Netherlands-based Lowlander Beer has lined up the Swedish release of its namesake White Ale brand.

Mackmyra Swedish whisky CEO hands over reins after two decades 9 Mar 2020

Magnus Dandanell, the CEO of Swedish whisky company Mackmyra, has stepped down after 21 years in charge.

Coca-Cola European Partners hits sustainability target in Sweden 7 Feb 2020

Coca-Cola European Partners has launched new packaging in Sweden to highlight its move to 100%-recycled PET bottles.

Coca-Cola European Partners to create Coca-Cola Co's first 100%-recycled-PET market 19 Nov 2019

Coca-Cola European Partners is to pass a new sustainability landmark in beverages next year as it makes Sweden the first country where all Coca-Cola Co plastic bottles are made from 100% recycled plastic.

Mackmyra's Intelligens artificial intelligence single malt whisky - Product Launch 29 Aug 2019

Swedish craft distiller Mackmyra has produced what it claims to be the world's first whisky to be created using artificial intelligence.

Pernod Ricard signs bottle deal with Ardagh for Absolut 19 Jul 2019

Pernod Ricard's The Absolut Co has agreed its largest supplier arrangement, signing a ten-year extension with packaging group Ardagh for its namesake vodka brand.

Brännland Cider's Claim lower-sugar cider - Product Launch 1 Jul 2019

Swedish ice cider maker Brannland has released Claim, a cider that has lower sugar levels and more floral notes than the company's core offering.