Sweden: Latest beverage news & analysis

How does the off-premise work in Sweden? - The Facts 22 Jun 2016

Sweden's off-premise channel is dominated by state-owned retailer Systembolaget. With hundreds of outlets across the country, Systembolaget is the exclusive seller of all alcohol above 3.5% abv in Sweden.

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Spotlight - Alcohol industry advocates face tough crowd in Stockholm 8 Oct 2009

The second conference on alcohol-related harm convened by the Swedish Presidency of the EU included a large representation of NGOs opposed to self-regulation as a way of tackling alcohol-related harm. Ben Cooper asked representatives of the two industry bodies invited to speak whether they received a fair hearing.

Mackmyra's Intelligens artificial intelligence single malt whisky - Product Launch 29 Aug 2019

Swedish craft distiller Mackmyra has produced what it claims to be the world's first whisky to be created using artificial intelligence.

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Pernod Ricard signs bottle deal with Ardagh for Absolut 19 Jul 2019

Pernod Ricard's The Absolut Co has agreed its largest supplier arrangement, signing a ten-year extension with packaging group Ardagh for its namesake vodka brand.

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Brännland Cider's Claim lower-sugar cider - Product Launch 1 Jul 2019

Swedish ice cider maker Brannland has released Claim, a cider that has lower sugar levels and more floral notes than the company's core offering.

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Pernod Ricard gives Absolut Elyx pack makeover - category data 27 Mar 2019

Pernod Ricard is poised to launch a revamped bottle for the Elyx expression of its Absolut vodka brand.

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Mackmyra rolls out NFC-enabled bottles for private cask programme 27 Nov 2018

Swedish whisky distillery Mackmyra has teamed up with a tech firm to give consumers instant details on where their private cask whisky came from.

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Grapest Wines' Pizza Wine - Product Launch 14 Sep 2018

Swedish advertising agency Grapest Wines has released details of an Italian red wine for its home market, designed specifically to be consumed with pizza.

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Bacardi's Compass Box secures name change from Sweden's Box Destilleri 10 Apr 2018

Box Destilleri has agreed to change its name following a "risk of conflict" with Bacardi part-owned Compass Box.

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Carlsberg eyes 2030 target with zero-carbon brewery 24 Nov 2017

Carlsberg has unveiled its first carbon-neutral brewery as it ramps up a new sustainability programme.

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Diageo's Ilkka Soini moves to Cider Supply Co 31 Oct 2017

Sweden's Cider Supply Co has poached a Diageo executive to become its MD.

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Carlsberg brings non-alcoholic variant into organic line in Sweden 27 Mar 2017

Carlsberg's Swedish unit has replaced its non-alcoholic beer in the market with an organic variant.